9 episodes

Sticky helps you build a must-subscribe, must-read newsletter through actionable case studies and playbooks.
Hosted on Acast. See acast.com/privacy for more information.

Sticky Newsletter Glue

    • Business
    • 5.0 • 1 Rating

Sticky helps you build a must-subscribe, must-read newsletter through actionable case studies and playbooks.
Hosted on Acast. See acast.com/privacy for more information.

    Newsletter monetization techniques with Louis Nicholls

    Newsletter monetization techniques with Louis Nicholls

    In this episode, Louis shares how to effectively monetize and scale your newsletter business. He also talks about diversifying revenue streams beyond ads and subscriptions, calculating lifetime subscriber value, and aggressive paid acquisition tactics used by the largest newsletters.
    Key timestamps:
    00:27 - Intro to Louis Nicholls and Spark Loop
    02:45 - Louis talks about the payback period and subscriber lifetime value and how they interplay.
    06:51 - What are some common ways to decrease the payback period?
    11:44 - The 2x2 matrix for revenue streams
    13:12 - How do huge subscriber lists under-monetize?
    16:30 - Would you encourage having both donations and subscriptions?
    19:57 - How do you categorize different revenue streams?
    23:08 - The difference between donations and tips vs subscriptions?
    25:14 - Intermission questions
    28:41 - What are some products or services newsletter operators sell that you've seen really take off?
    37:04 - Do you think publishers should diversify into more products/services?
    41:41 - How would you monetize the top 1% of a publisher's audience?
    45:50 - How is newsletter advertising different from website advertising?
    47:18 - Best practices for optimizing and getting more revenue

    Show Notes
    SparkLoop
    Upscribe
    Chiz Media
    James Clear
    Techcrunch
    Vox
    Clearbit
    Why We Buy
    Substack

    Guest
    Louis Nicholls - Twitter
    SparkLoop
    Host
    Lesley Sim Twitter
    Lesley Sim Website
    Stay in touch
    Apple Podcasts
    Spotify
    Twitter
    Sticky.fm Website


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    • 58 min
    The challenges of growing a newsletter in big companies - Naomi West

    The challenges of growing a newsletter in big companies - Naomi West

    In this episode, Naomi provides insights into Invoice2go's efforts to grow their newsletter program. She shares learnings from experiments with segmenting their audience and testing different approaches, as well as the real-world limitations and challenges in executing tests and getting buy-in.
    Key timestamps:
    00:53 - Naomi discusses her role at Invoice2go and the goals of using email to drive activation and monetization
    02:15 - Inheriting an existing email program and getting a "blank slate" for an overhaul with the rebrand
    09:17 - Three pillars of the customer life cycle
    15:18 - Starting a segmented newsletter strategy for different audiences
    17:40 - Testing content performance but unable to find statistical significance
    20:32 - Changing no-reply to actual email for a two-way communication channel
    24:55 - Intermission questions
    29:33 - The three newsletters Naomi picked for Invoice2go
    35:07 - Successful testing of personalized outreach from faux personas
    38:46 - Call to action versus call to value test.
    43:35 - Doing list hygiene for the Later newsletter
    45:00 - Steps taken to turn engaged subscribers into paying customers
    47:13 - Key learning from the time at Later

    Show Notes
    Parcel
    Invoice2Go
    Braze
    Cordial
    Amplitude
    Customer.io
    Later
    Bridget Casey
    EcoSend
    Guest
    Naomi West - Twitter
    Naomi West - Instagram
    Naomi West - Website 
    Host
    Lesley Sim Twitter
    Lesley Sim Website
    Stay in touch
    Apple Podcasts
    Spotify
    Twitter
    Sticky.fm Website

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    • 56 min
    A peek inside Litmus’ newsletter building process with Carin Slater

    A peek inside Litmus’ newsletter building process with Carin Slater

    In this episode, Carin Slater provides behind the scenes at Litmus as she and her team plan, design, develop, test, and analyze the company's 4 newsletters. She outlines their Agile Marketing process, creative freedom, and focus on engagement and accessibility in each newsletter they produce. Carin also discusses the extensive research and work that went into fully redesigning their flagship newsletter, Litmus News.
    Key Timestamp
    00:42 - Overview of the 4 newsletters Carin produces at Litmus
    01:11 - Carin's role in building Litmus' newsletters
    02:08 - Process for planning the Litmus News newsletter
    03:08 - How the team collaborates on newsletter copy and content
    10:35 - Using Jira for project management and tasks
    11:03 - The Litmus team's agile marketing process
    16:24 - Process of building the Litmus weekly email
    25:04 - Adding UTM codes for tracking
    26:23 - Using the Litmus and Marketo tracking pixel
    27:53 - Using checklist for auditing
    30:35 - Optimizing QA testing for top email clients
    35:14 - Tracking and analyzing link click rates
    40:17 - Having fun with newsletter production
    43:24 - Intermission questions
    49:34 - Reason for redesigning the Litmus newsletter
    53:18 - Incorporating user feedback into design
    57:45 - Challenges with personalization
    1:05:28 - What determines if the redesign was a success?
    1:13:16 - Where to find Carin and subscribe to her newsletter
    Show Notes
    Litmus
    JIRA
    Agile Marketing
    Slack
    Asana
    Google Doc
    Figma
    Marketo
    UTM Codes
    Apple MPP- Apple Mail Privacy Protection
    Litmus Scope
    Linktree
    Guest
    Carin Slater/@carinslater
    Carin Slater Linktree
    Host
    Lesley Sim Twitter
    Lesley Sim Website
    Stay in touch
    Apple Podcasts
    Spotify
    Twitter
    Sticky.fm Website

    Hosted on Acast. See acast.com/privacy for more information.

    • 1 hr 13 min
    Skyrocket your newsletter growth with Dan Oshinsky

    Skyrocket your newsletter growth with Dan Oshinsky

    In this episode, Dan Oshinsky shares his insights on proven growth tactics for publishers and content creators. He breaks down strategies that work at different stages, from just starting out to having over 1 million subscribers. Dan provides tips on optimizing signup forms, using lead magnets, referral programs, contests, earned media, paid acquisition, and more.
    Key Timestamps
    01:41 - Dan's epic guide of 52 ways to grow your email list
    02:09 - What are some foundational principles of growth?
    05:46 - Creating a compelling "why subscribe" message.
    06:37 - Create a newsletter landing page.
    07:30 - Publishers need signup forms in multiple places
    11:41 - Adding signup form at 25%, 50%, 75% and 100% for long articles
    15:24 - What are some of the best growth tips for a list with 10K people?
    17:47 - Contests and giveaways to get signups and engagement from readers.
    23:42 - Lead magnets work well for publishers of any size.
    28:04 - Referral programs work best above 10-25k subscribers.
    39:25 - Are there growth tactics that you’d like to share for publishers in the 10K to 100K range?
    41:44 - How does using brackets work to grow your list?
    48:39 - Let's go to one million subscribers. What tactics work at this stage?
    55:53 - What's one uncommon growth tip you like that you wish you'd see more often?
    58:15 - What's your favorite ESP and why?
    01:01:20 - What's your favorite must-read newsletter?
    01:02:09 - What's your favorite piece of advice for a new set of publishers?
    Show Notes
    Inbox Collective
    The New Yorker
    BuzzFeed
    52 Ways to Grow Your Email List
    Nathan Barry
    Beehiiv 
    Substack
    Carrd
    OptinMonster
    Poptin
    WPForms
    Spark Loops
    Upscribe
    Madison Minutes
    Tone Madison
    Charlotte Ledger
    Berkshire Eagle
    AWeber
    ConvertKit
    Second Street
    Google Forms
    Typeform

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    • 1 hr 6 min
    Building a scalable media publishing platform with Saeedreza Abbaspour

    Building a scalable media publishing platform with Saeedreza Abbaspour

    Saeedreza Abbaspour discusses proven strategies for optimizing landing pages, maximizing conversions, and safeguarding subscriber integrity when building a high-traffic media publishing platform. 
    Key timestamps
    00:25 - Who is Saeedreza Abbaspour?
    01:24 - Discussion on optimizing the customer acquisition funnel for a site with 100k subscribers with a goal of reaching 1 million.
    03:19 - What typically happens after a user lands on the landing page from an ad click?
    04:14 - What do you do to optimize that landing page?
    10:23 - How customizable are the landing pages you build?
    14:35 - With the free subscriber journey, how long do the campaigns typically last?
    18:51 - What should be on an optimized checkout page?
    22:51 - Intermission questions
    26:40 - Transition to scalability and security of a high-traffic platform.
    28:06 - Using WordPress for flexibility, and developer availability.
    37:10  - Do you use plugins that are available or build your own?
    38:08 - What form plugins do you use?
    41:57 - What hosting do you recommend?
    42:55 - How do you deal with bot attacks?
    46:43 - Double opt-in vs. reCAPTCHA?
    53:52 - Using ChatGPT to detect spam subscribers
    57:13 - How long of email inactivity triggers subscriber removal?
    59:06 - What key mistake do rookies make in building publishing platforms?
    Show Notes
    Refact
    The Hustle 
    The Daily Upsight 
    Workweek
    Advance Custom Field
    reCAPTCHA
    Newsletter Glue
    Gravity Forms
    WPForms
    Cloudflare
    WPEngine
    Beehiiv
    Substack
    WooCommerce
    Cloudflare Turnstyle
    Guest
    Saeedreza Abbaspour/@IAmSaeedreza
    Refact
    Host
    Lesley Sim: Twitter / Website
    Stay in touch
    Apple Podcasts
    Spotify
    Twitter
    Sticky.fm Website


    Hosted on Acast. See acast.com/privacy for more information.

    • 1 hr 4 min
    How Tyler Channell helps local publishers generate $$$$

    How Tyler Channell helps local publishers generate $$$$

    In this episode, Tyler Channell reveals how his company Paywall Project helps small town news sites build subscription funnels that convert readers into paying subscribers. With real examples and data, he provides an actionable blueprint to implement key strategies like metered paywalls, free to paid content upgrades, and sponsorships.
    Key timestamps
    1:41 - The problem small local news publishers come to Tyler to solve
    2:10 - Publishers moving from platforms like Pico/Hype which lack flexibility
    5:00 - Migrating off limiting SaaS platforms like Substack
    7:18 -  Services that Paywall Project offers
    9:04 - Example of a client earning $5k/month in a small town of 5,000 people
    10:46 - Public notice revenue at risk, need for a subscription model
    17:45 - Focusing on free signups over paid at first
    21:01 - Typical subscription conversion rates Tyler sees
    22:27 - Intermission questions
    23:00 - Pricing strategy and how to determine subscription cost
    31:45 - Newsletter sponsorships as an additional revenue source
    33:43 - Range of rates that publishers charge for their ads
    39:15 - How much should a publisher charge for a subscription?
    44:50 - Tyler's recommendations for email service providers
    Show notes
    Paywall Project
    Hype
    Substack
    Newsletter Glue
    WordPress
    Stripe
    San Francisco Chronicle
    Sendy
    Amazon SES
    Slack
    Mailchimp
    ChatGPT
    Guest
    Tyler Channell Twitter/@TylerChannell
    Paywall Project Twitter/@paywallproject
    Paywall Project
    Host
    Lesley Sim Twitter
    Lesley Sim Website
    Stay in touch
    Apple Podcasts
    Spotify
    Twitter
    Sticky.fm Website

    Hosted on Acast. See acast.com/privacy for more information.

    • 45 min

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