Stop, Drop & Scroll

Leda Sanchez
  • 5.0 (2)
  • MARKETING
  • UPDATED BIMONTHLY

On each episode, Leda talks about one social media related topic to help you convert more clients. Follow her on her journey to growing an Instagram following and getting users to stop scrolling past content.

  1. 07/07/2022

    How to Stay Relevant on Instagram (According to Me)

    New episode format -- 10 minutes or less. Let me know what you think! Stay relevant ✌🏽 ----------------------------------------------------------------------------------------------- Follow me: Instagram: https://www.instagram.com/getsocialwithleda/  Twitter: https://twitter.com/GetSocialwLeda

    8 min

  2. 12/16/2021

    The Best & the Worst of Social Media Platforms in 2021

    It's time to rant and rave over such social media topics as LinkedIn's dull content, TikTok's scary accurate algorithm, and people you knew from high school making Facebook unbearable. I'll be ranking my best to worst platforms and discussing the dirty details on all of them. No one is safe! ----------------------------------------------------------------------------------------------- My Instagram: https://www.instagram.com/getsocialwithleda/  My Cat's Instagram: https://www.instagram.com/ichigothekitty/  My Twitter: https://twitter.com/GetSocialwLeda  Intro & Outro music - "Kindred" by Odiussy https://open.spotify.com/track/5egnRxm0Niy0mKhKqGwlEM?si=76324ad6cf4f40bc

    31 min

  3. 10/11/2021

    Navigating Parasocial Relationships in the Social Media Age

    The influencer whose vlogs you watch, the celeb whose Instagram stories you follow... these are examples of parasocial relationships. These types of relationships are like no other because they aren't completely one-sided, but they're definitely not balanced either. As our world becomes more virtual and we connect with each other on different social media platforms, parasocial relationships continue to become more important. We need to explore what that means for us as both consumers and creators. My friend Natasha Wadlington joins me as we define what parasocial relationships are, the research that currently exists and the way it manifests itself in our digital culture. We discuss some of the awesome things and not-so-awesome pitfalls associated with these types of relationships.  Research cited in this episode: Source: Rihl, Alexander, and Claudia Wegener. “YouTube Celebrities and Parasocial Interaction: Using Feedback Channels in Mediatized Relationships.” Convergence 25, no. 3 (June 2019): 554–66. https://doi.org/10.1177/1354856517736976. Source: Adam, Aimee. 2019. “Perceptions of Infidelity: A Comparison of Sexual, Emotional, Cyber-, and Parasocial Behaviors”. Interpersona: An International Journal on Personal Relationships 13 (2), 237-52. https://doi.org/10.5964/ijpr.v13i2.376. Source: Hu, M. (2016). The influence of a scandal on parasocial relationship, parasocial interaction, and parasocial breakup. Psychology of Popular Media Culture, 5(3), 217–231. https://doi.org/10.1037/ppm0000068 Intro & Outro music - "Kindred" by Odiussy https://open.spotify.com/track/5egnRxm0Niy0mKhKqGwlEM?si=76324ad6cf4f40bc Follow me on Instagram https://www.instagram.com/getsocialwithleda/

    32 min

  4. 02/19/2021

    Can you overshare on your business social media account? Conversation with Branding Expert Iris Shalev

    Can sharing personal details on social media go TOO FAR? How about posting bikini photos to your Instagram account? 😎 On today's episode Branding expert Iris Shalev and I discuss sharing personal stories, like mental health struggles for example, with our audience. Is it inappropriate to post things like these on a business account or can we help to change societal misconceptions by posting about them? Find our more about Iris and her branding work: https://irisshalev.com/  Follow Iris on Instagram! https://www.instagram.com/heyirisshalev/ Intro & Outro music - "Flourish" by Odiussy https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw Follow me on Instagram https://www.instagram.com/getsocialwithleda/

    25 min

  5. 01/17/2021

    From Professional Student to Entrepreneur - My Business Journey

    I turned 32 in August and I feel like my journey is JUST BEGINNING. Would you believe that at age 27, I thought I missed the boat for success and settled in where I was? Most of the time I didn't think I was good enough. I think it's important to share my story because I used to think there were people that were just meant to be entrepreneurs. You know, people that didn't flunk out of college classes, extroverted party people and definitely not depressed or anxious ones. Definitely not someone like me! I've been riding this wave of entrepreneurship, hanging on, fearing for my life most of the way... but I'm doing it! Mentioned in this episode: Building a Storybrand by Donald Miller Intro & Outro music - "Flourish" by Odiussy https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw Follow me on Instagram https://www.instagram.com/getsocialwithleda/

    31 min

  6. 11/07/2020

    Using Marketing for Evil

    Today I reflect on everything I've learned as a newbie marketer so far and how technology like Facebook Pixel and GoogleAdWords have taken the ability to target a specific audience to the next level. I talk through my realization of how this new technology could potentially be exploited to manipulate and misinform users... aka us. Mentioned in this episode: This is Marketing by Seth Godin Intro & Outro music - "Flourish" by Odiussy https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw Follow me on Instagram https://www.instagram.com/getsocialwithleda/

    18 min

  7. 10/16/2020

    Headlines that Convert

    What good is spending your precious time on quality content when NOBODY CLICKS ON IT. This is why a good headline is crucial to anything you post. In this episode, I give you my favorite tips. These are tricks of the trade I've picked up along the way when creating content for multiple social media accounts and studying the art of copywriting. You will write better headlines by the time this episode is over, I guarantee it! Mentioned in this episode: Alex Cattoni of the "Copy Posse" - https://www.instagram.com/copyposse/  Intro & Outro music - "Flourish" by Odiussy https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw Follow me on Instagram https://www.instagram.com/getsocialwithleda/

    14 min

  8. 09/04/2020

    Toxic Positivity

    Have you been feeling down lately? Maybe if you started doing yoga in the morning and practicing mindfulness you'd be a happier person. hahaha I kid I kid. This week is all about positivity... the toxic kind. It's good to be uplifting and optimistic, especially when motivating your followers, but it can veer into tone deaf or even damaging territory. In this episode I discuss the history of the positive psychology movement and how we might've gotten to the place we're at now, bombarded with positivity culture at every turn. I also get into how it manifests itself on social media and some healthier ways to interact online. References https://www.abc.net.au/life/toxic-positivity-on-social-media-and-how-to-avoid-it/12432790 https://www.apa.org/monitor/2011/04/positive-psychology https://www.scientificamerican.com/article/can-positive-thinking-be-negative/ ntro & Outro music - "Flourish" by Odiussy https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw Follow me on Instagram https://www.instagram.com/getsocialwithleda/

    22 min
See All (18)

Ratings & Reviews

5
out of 5
2 Ratings

About

On each episode, Leda talks about one social media related topic to help you convert more clients. Follow her on her journey to growing an Instagram following and getting users to stop scrolling past content.

Information

  • Creator
    Leda Sanchez
  • Years Active
    2020 - 2022
  • Episodes
    18
  • Rating
    Explicit
  • Copyright
    © Leda Sanchez
  • Show Website
    Stop, Drop & Scroll