Stop guessing, start knowing

Most nonprofit leaders assume they know where their donors come from, which marketing channels are working, and what's standing in the way of growth. Some of these assumptions are right. But wrong assumptions can lead you down the wrong path, with your team optimizing the wrong things. 

This is part two of Lee Wochner's walkthrough of the discovery questionnaire that Counterintuity uses with nonprofit clients. This episode covers current challenges and friction points, marketing infrastructure and data, and how to define what winning actually looks like. 

One of the most useful questions Lee helps you answer is what single thing is preventing your organization from doubling its impact in the next 12 months? Not growing 10 percent. Doubling. Incremental targets produce incremental answers. Doubling forces you to name the real constraint. 

If you've ever relaunched a marketing tactic that didn't work the first time, aren't sure which of your channels is actually driving results, or think you might need to remap your donor journey from first contact to first gift, this episode is for you.