Stop The Scroll with Brianna Doe

Brianna Doe
  • 5.0 (21)
  • MARKETING
  • UPDATED WEEKLY

Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is. Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage. Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it. Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/  Verbatim’s website: https://weareverbatim.com 

  1. 5D AGO

    How to turn a viral moment into a community

    Most viral content spikes and disappears. Some of it actually builds something. In this episode, Sophie Miller, founder of Pretty Little Marketer, joins me to get into what separates the two. We break down her big door, small room framework - the strategy behind content that casts a wide net without losing the plot - and why virality and intention don't have to be opposites. We also get into the vanity metrics debate and why your platforms aren't interchangeable - each one is its own room in your marketing house with its own audience, its own goal, and its own rules. Oh, and there's her upcoming conference called Everybody Hates Marketing. Sign me up! Highlights: (00:00) The “Big Door, Small Room” content strategy (02:07) How Pretty Little Marketer took off (07:53) Why virality doesn’t build authority (08:21) Planning content around business goals (10:10) Community > Views (18:27) Viral vs. memorable content (22:42) Turning viral content into a funnel (29:07) Everybody Hates Marketing Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/  Follow Sophie on LinkedIn: https://www.linkedin.com/in/sophiealicemiller/ Pretty Little Marketer: https://www.prettylittlemarketer.com/ Register for the Everybody Hates Marketing Conference: https://www.prettylittlemarketer.com/everybody-hates-marketing

    38 min

  2. APR 9

    The Brands Winning on TikTok Have a Backstage Pass You Don't Know About

    TikTok Shop looked like the next obvious move - until it wasn't. In this episode, Gabrielle Noakes, E-commerce manager at Dixxon Flannel, joins me to get into what actually happens when a brand tries to rebuild its entire e-commerce strategy for TikTok. We break down why their limited edition drop model completely flopped, what they learned about how TikTok Shop users actually shop, and what it takes to build trust on a platform overrun with scam accounts and fraud ads. We also get into something most brands don't talk about: the behind-the-scenes support TikTok quietly offers bigger brands that smaller ones never see, and what that actually means for the platform. Highlights: (00:00) Meet Gabrielle Noakes (02:10) Why TikTok Shop didn’t work for their core strategy (04:05) Limited drops vs. impulse buying - how people shop online (06:20) What actually sells on TikTok Shop (08:30) The strategy that failed on TikTok (11:15) The audience mismatch problem (14:40) Trust is a massive challenge on TikTok Shop (22:10) The bigger shift: You can’t copy-paste strategy Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/  Gabrielle’s LinkedIn: https://www.linkedin.com/in/gabrielle-noakes/  Check out Dixxon Flannel.: https://www.dixxon.com/

    27 min

  3. APR 2

    Is the Comment Section the Most Underrated Tool in Social Listening?

    Comment sections used to be an afterthought. Now they shape how content spreads, how brands are perceived, and what actually sticks online. In this episode, I’m joined by Brett Dashevsky, co-founder of Siftsy, to get into how comment sections have evolved into one of the most influential (and chaotic) signals on the internet. We break down how reactions, memes, and tone in the comments can drive perception in real time — and why most brands still don’t know how to read what’s actually being said. We also get into the challenge of analyzing sentiment at scale, and how tools like Siftsy are trying to make sense of it. Highlights: (00:00) Meet Brett Dashevsky (01:18) The Siftsy origin story (08:17) What brands don’t know about the comment section (11:57) Why comments aren’t just “positive” or “negative” (14:38) Decoding memes, emojis, and pictures in the comments (16:51) The comment section as a community (20:00) What BookTok’s comment sections reveal (22:14) Who runs the comments? The audience (24:17) Showing up with intention in the comments Resources: Hear more from Brianna in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/  Brett’s LinkedIn: https://www.linkedin.com/in/brettdash/ Discover Siftsy: getsiftsy.com Check out Creator Economy NYC: https://creatoreconomynyc.com/

    28 min

  4. MAR 26

    Who Actually Decides When You’re ‘Cancelled’?

    Cancel culture shows up fast — and disappears just as quickly. Some people lose everything. Others barely flinch. In this episode, Qetsiyah Jacobson, founder of Unserious, joins me to get into what actually determines who gets “cancelled” and who doesn’t. We break down the role of fanbases, parasocial loyalty, and the infrastructure behind someone’s brand — and why the same behavior can have completely different outcomes depending on who you are. From Chris Brown to Sydney Sweeney, we look at what survival actually requires, and where the line between accountability and self-preservation starts to blur. Highlights (00:00) Meet Qetsiyah Jacobson (02:15) Does society forgive misogyny? (04:04) Why Armie Hammer and Kevin Spacey have stayed canceled (06:51) Sydney Sweeney and the power of fanbases vs. fame (15:23) The fall of Nicki Minaj (18:16) Kanye West and why some apologies just don’t work (20:30) Performative apologies vs. genuine accountability (25:58) What the fear of being canceled means for internet culture (29:30) Tactics for improving public image Resources: Hear more from Brianna in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/  Qetsiyah’s LinkedIn: https://www.linkedin.com/in/qetsiyahjacobson/ Unserious Agency: https://www.unserious.agency/

    32 min

  5. MAR 19

    Why I Made a Show About Internet Culture

    The internet shapes how we think, share, and connect — but most of us never stop to ask why.  In this episode, I get into what Stop the Scroll is about, why I made it, and the kinds of questions we're digging into this season. Highlights: (00:00) Introducing Stop the Scroll (01:09) How media impacts society (01:33) What to expect from the show (03:28) Who the podcast is made for (04:07) How this podcast got its title (09:19) Creating community between the viral moments (11:05) What this show can do for listeners Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/  Verbatim’s website: https://weareverbatim.com

    13 min

  6. TRAILER

    This is Stop the Scroll with Brianna Doe

    Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is. Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage. Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it. Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/  Verbatim’s website: https://weareverbatim.com

    1 min

  7. 02/11/2025

    B2B INFLUENCER MARKETING STRATEGIES! Val Riley on Effective Partnerships and LinkedIn Success | Ep 41

    In this episode of Stop the Scroll, host Brianna Doe speaks with Val Riley, VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing. ========================================= Best Moments: (01:27) Unbounce's acquisition of Insightly and their complementary offerings (03:00) Criteria for selecting influencers for B2B partnerships (05:52) Structuring influencer partnerships on a quarterly basis (08:43) Focus on LinkedIn as the primary platform for B2B influencer marketing (10:11) The importance of allowing influencers to maintain their authentic voice (13:50) The growing significance of humor and personality in B2B marketing (16:00) Predictions and excitement for influencer marketing in 2025 (17:12) Strategies for finding the right influencers for B2B partnerships (19:35) The potential for dedicated influencer relationship roles in marketing teams ========================================= Guest Bio: Val Riley is the VP of Marketing at Unbounce, a leading platform for creating high-converting landing pages. With experience managing marketing for both Unbounce and Insightly, Val has valuable insights into B2B influencer marketing, particularly in the SaaS space. ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

    23 min

  8. 01/21/2025

    NOTION FACES CAMPAIGN BREAKDOWN! 🎯 LinkedIn Buzz & Lessons for Marketers 🚀 | Ep 40

    In this episode of Stop the Scroll, host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success. ========================================= Best Moments: (00:37) Introduction to the Notion Faces campaign on LinkedIn (01:17) Breakdown of the campaign's execution and strategy (03:20) Analysis of the two main reactions to the campaign (04:32) Brief discussion on combining influencer and affiliate marketing (05:24) Reasons why the Notion Faces campaign was successful (05:53) Addressing criticisms of the campaign (06:22) Key takeaways for marketers from this campaign ========================================= Links Mentioned: Notion Faces Campaign ========================================= The Secrets to Thriving Creator-Brand Partnerships If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately. Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek. To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

    7 min
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5
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21 Ratings

About

Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is. Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage. Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it. Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/  Verbatim’s website: https://weareverbatim.com 

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