Small Business, Big Engine

Grant Fisher

Weekly interviews with entrepreneurs building smarter, scalable businesses. Small Business, Big Engine is for founders who want to grow without burning out. Host Grant Fisher talks with real small business owners using systems, automation, and AI to drive better leads, stronger visibility, and sustainable growth. No fluff. Just practical insights to help you build a business that runs without you. If you're enjoying this show, hit the follow button! It's a small way you can help the show.

  1. When Strategy Meets Design - How to Build a Brand That Works - Flora Voelcker

    قبل ٣ أيام

    When Strategy Meets Design - How to Build a Brand That Works - Flora Voelcker

    In this episode of Small Business, Big Engine, Grant sits down with Flora Voelcker, founder of Voelcker Design, a creative studio helping entrepreneurs and small businesses build premium, trust-driven brands that command higher prices. Flora’s philosophy is simple but powerful: people buy from brands they trust, and trust starts with how you present yourself online. Yet too many small businesses underestimate their first impression. They might have great products or services, but a generic website or dated visuals can instantly lower perceived value. Flora believes that strong design isn’t about being flashy or trendy — it’s about communicating credibility, emotion, and confidence from the first glance. Flora shares her journey from Berlin to Cape Town, how freedom and creativity motivated her to start a business, and what she learned building an international client base across Germany, Switzerland, the UK, and the U.S. She opens up about discovering the gap between design and marketing, and how combining both disciplines became her studio’s unique advantage. Inside the conversation, Flora and Grant discuss: The connection between design, trust, and pricing power Why most small businesses still treat design as an afterthought How to tell when your brand visuals are holding you back The right time for a rebrand versus incremental updates How to navigate client conversations when you need to challenge their visuals The importance of repelling the wrong clients to attract the right ones The rise of AI in design and why human creativity still matters Flora also talks about premium positioning — how raising prices actually attracts more serious clients, not fewer — and why brands that look and feel trustworthy can sell with less friction. Whether you’re a designer, freelancer, or business owner trying to elevate your brand image, this episode will challenge how you think about the role of design in business growth. It’s a reminder that design is not decoration — it’s strategy in visual form. Connect with Flora: Website: voelckerdesign.com LinkedIn: Flora Voelcker Follow Small Business, Big Engine: Website: singlestack.io/podcast Instagram: @grantmfisher LinkedIn: Grant Fisher

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  2. The Retail Roadmap for DTC Brands - Chuck Heckman

    ٧ أكتوبر

    The Retail Roadmap for DTC Brands - Chuck Heckman

    If your direct-to-consumer (DTC) playbook is starting to stall, this episode is your wake-up call. Chuck Heckman, co-founder of OneBillion Agency, joins Grant Fisher to unpack what it really takes for DTC brands to scale into retail, and how to win once you get there. With decades of experience leading global campaigns for brands like Verizon, P&G, Heineken, and Clorox, Chuck brings a deep understanding of both digital and in-store growth. He explains why customer acquisition costs (CAC) are climbing, why “CAC inflation” is killing profitability, and why omni-channel brands consistently enjoy higher lifetime value (LTV) than pure DTC models. From shopper marketing and retail media to distinctive brand assets and buyer psychology, Chuck lays out the Billion Dollar Brand Playbook: a proven roadmap that helps emerging brands go from one or two retail partners to category dominance. The DTC Ceiling: Why the tactics that built your online success will not work at the shelf. CAC Inflation Explained: The real reasons digital acquisition costs are climbing across every platform. The Retail Mindset Shift: How to go from hyper-targeted digital ads to mass reach and frequency. Distinctive Assets and Category Positioning: Why blending in kills recall—and how to stand out without confusing customers. When to Rebrand vs. When to Refine: How to know when small tweaks aren’t enough. Revenue and Margin Reality: What founders overlook when they first enter retail. Small Brand Advantage: The creative agility and consistency lessons smaller teams can borrow from Fortune 100 players. The Future of Retail: What’s replacing the social-media gold rush and how in-store experiences are making a comeback. Chuck Heckman is the Co-Founder of OneBillion Agency, an omni-channel brand and media strategy firm helping DTC brands transition and scale into CPG retail. He has led strategy for world-class brands including adidas, Heineken, Hilton, P&G, and Verizon, and brings a rare mix of agency expertise and C-suite leadership experience. Connect with Chuck on LinkedIn: linkedin.com/in/heckchuckmanExplore OneBillion Agency: onebillion.agencyCheck out Posted.Careers, his startup connecting marketing, HR, and creative professionals: posted.careers

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  3. The System That Helps Roofers Add -1M in Revenue - Paul Parnell - Level Up Roofer Marketing

    ٣٠ سبتمبر

    The System That Helps Roofers Add -1M in Revenue - Paul Parnell - Level Up Roofer Marketing

    Running ads feels risky for many small businesses—but it doesn’t have to. In today’s episode of Small Business, Big Engine, I sit down with Paul Parnell, founder of Level Up Roofer Marketing (and Heat Vision Media). Paul helps roofing and home service businesses move beyond wasted ad spend by focusing on smart funnels, real lead qualification, and operational scaling. He also talks about how he blends his film and media background into marketing, and how he builds businesses around his family mission. What We Cover Why Paul chose roofing as a niche, and how he expanded into related home servicesHow his ad strategy includes weekly optimizations, negative keyword pruning, lead qualification, and appointment bookingHis proprietary tool Job Rescue AI that captures website visitors who don’t fill out formsThe metric “Profit Per Sales Hour” and how he uses it to compare lead sourcesWhen ads don’t work — issues like low average order value or insufficient ad budgetHow he builds his team using contractors and partnersHow he markets his own business (cold email, LinkedIn content, outreach)How his companies—Level Up and Heat Vision—complement each otherPaul’s growth goals, and how he centers family and mission in his work Connect With Paul Parnell & His Brands LinkedIn (Paul Parnell): https://www.linkedin.com/in/paulparnell LinkedInLevel Up Roofer Marketing (LinkedIn Page): https://www.linkedin.com/company/level-up-roofer-marketing LinkedInHeat Vision Media (Website): https://www.heatvisionmedia.com/ Heat Vision Media

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  4. Stop Wasting Time in Spreadsheets - A Better Way to Work - Therman Trotman - The Sharepoint Helpdesk

    ٢٣ سبتمبر

    Stop Wasting Time in Spreadsheets - A Better Way to Work - Therman Trotman - The Sharepoint Helpdesk

    Why do so many small business owners drown in documents, spreadsheets, and endless emails? According to Therman Trotman, also known as Mr. SharePoint, it is not a technology problem. It is a leadership problem. In this episode of Small Business, Big Engine, host Grant Fisher sits down with Therman, founder of SharePoint Help Desk, to unpack how small businesses can stop running on chaos and start creating real systems of productivity using the tools they already own. Therman did not plan to build a business around SharePoint. In fact, he stumbled into it by accident. What began as a simple automation for scheduling meetings turned into a career helping organizations unlock the hidden potential of Microsoft 365. Today, he is passionate about showing leaders how to create one-stop workspaces, simplify their operations, and get their teams actually excited about using SharePoint. This conversation dives deep into: Why “too many documents” signals a leadership problem, not just a tech problem The surprising power of SharePoint lists, sites, and libraries (and why they beat Word and Excel for business processes) How small business leaders can stop thinking “email first” and start thinking “hub first” The common mistakes organizations make with Microsoft 365 and how to fix them Why adoption is not about technology at all but about people and relationships How branding your internal tools (instead of calling them “SharePoint”) can drive adoption Simple mindset shifts that help teams embrace new systems instead of resisting them Therman brings energy, real-world examples, and his signature analogies (like why using a spreadsheet instead of SharePoint is like eating cereal with a fork) to make system design simple and accessible for any business owner. If you have ever been frustrated by SharePoint, Microsoft Teams, or the chaos of endless files, this episode will change the way you think about productivity. Connect with Therman Trotman on LinkedIn: Therman’s LinkedIn Learn more about SharePoint Help Desk: TalkSharePoint.com Follow Grant Fisher on LinkedIn: Grant’s LinkedIn Explore more episodes of Small Business, Big Engine: Podcast Homepage Resources and Links

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  5. Why Emotional Intelligence May Be the Missing Piece in Your Business - Randy Lyman

    ١٦ سبتمبر

    Why Emotional Intelligence May Be the Missing Piece in Your Business - Randy Lyman

    Welcome back to Small Business, Big Engine. In this episode, I’m joined by Randy Lyman — a physicist, exited founder, and the author of The Third Element. Randy has built multiple eight figure businesses in highly technical fields, but what he discovered along the way is surprising. The real driver behind his success was not just strategy, systems, or hard work. It was emotional intelligence. Randy’s story takes us from his early days running a business out of his garage in the 1980s, through rapid financial growth, to a turning point where he realized something was missing. Despite the money and success, he wasn’t fulfilled. It was only when he began to explore his own emotional and spiritual growth that his businesses started multiplying. By integrating emotional intelligence into his leadership, Randy saw his companies grow to 30 times their size. More importantly, he found deeper connection with his teams and a stronger sense of purpose. In this conversation, we unpack what emotional intelligence really means for small business leaders, why it is the missing skill for so many entrepreneurs, and how you can apply it directly to your own business. Randy shares personal stories, practical tools, and powerful frameworks that will help you become a more effective leader while also building teams that thrive. What We Cover in This Episode The story of how Randy grew multiple eight figure businesses, then realized he needed more than strategy and systems to keep going.The moment in 1989 when he began doing inner work and how that completely changed his leadership.Why so many entrepreneurs and leaders overlook emotional intelligence and the cultural conditioning that holds them back.How to recognize early warning signs that a lack of emotional intelligence is hurting your team.What it looks like to create a culture of belonging where people feel seen, valued, and motivated.Randy’s concept of The Third Element and why emotions are the missing piece in most leadership frameworks.Practical tools like journaling, breathing, and collaborative decision making that any leader can implement this week.The role of vulnerability in leadership and why showing up authentically earns you more respect, not less.Success stories of how integrating emotional intelligence improved collaboration, reduced mistakes, and helped companies launch new products faster.Randy’s advice for business owners who are in survival mode and feel like they don’t have time for emotional intelligence. About Randy’s Book Randy’s new book, The Third Element: The Missing Key to Activating the Law of Attraction, explores the vital role emotions play in our personal and professional success. He combines his background as a physicist and engineer with decades of business leadership and personal growth to show how balancing thoughts, actions, and emotions creates powerful results. The book is filled with personal stories, clear explanations, and practical exercises. If you want to understand how to integrate emotional intelligence into your life and leadership, this is a great place to start. 👉 Get your copy of The Third Element on Amazon here: Buy on Amazon Who This Episode Is For Small business owners who want to lead better, build stronger teams, and get better results.Entrepreneurs who feel stuck, burned out, or disconnected despite outward success.Leaders who are curious about emotional intelligence but are unsure how to apply it practically.Anyone who wants to build a business culture where people feel like they belong and want to contribute. Resources and Links Randy Lyman’s Website: randylyman.comRandy on LinkedIn: LinkedIn ProfileThe Third Element on Amazon: Buy Here

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  6. Attracting the Right Clients (and Repelling the Wrong Ones) - RJon Robins

    ١٠ سبتمبر

    Attracting the Right Clients (and Repelling the Wrong Ones) - RJon Robins

    One of the hardest lessons for small business owners to learn is that not every client is the right client. Saying yes to the wrong people can drain your time, hurt your team, and even push away the people you most want to serve. In this episode of Small Business, Big Engine, Grant Fisher sits down with RJon Robins, Co-Founder and President of How to Manage a Small Law Firm, to talk about what it really takes to grow a business you love, one that brings in the right customers, produces real profit, and doesn’t demand every ounce of your energy. RJon has spent more than two decades helping entrepreneurs build businesses that actually work. While his company specializes in law firms, his insights apply across every industry. As he says in this interview, “98.75% of every business is the same.” Whether you own a restaurant, run a creative studio, or manage a professional services firm, the same seven parts determine your success: marketing, sales, production, people, physical plant, financial controls, and the owner’s mindset. In this conversation, you’ll hear RJon explain: Why the biggest mistake owners make is believing their business is “different”The seven parts of every successful business, and why ignoring just one creates problemsHow to shift from working in the business to working on itThe difference between the Doctrine of Sacrifice and the Doctrine of ProfitWhy half the job of marketing is to repel the wrong prospectsHow to analyze your best clients to find more people like themThe overlooked role of price elasticity in profitabilityWhy raising your prices should always come with raising valueThe psychology of pricing, and why you show up better when clients pay more Key Takeaways from This Episode Your business isn’t unique. The same seven parts apply to everyone.Owners work on the business, not in it. Be clear about what hat you’re wearing.Profit comes from exchange. Stop glorifying sacrifice.Marketing should repel as much as it attracts. Protect your time and theirs.Study your best clients. Their answers will design your marketing strategy.Raise prices the right way. Always add value and test elasticity.Higher prices elevate performance. You show up stronger when you charge more. About RJon Robins RJon Robins is the Co-Founder and President of How to Manage a Small Law Firm, one of the fastest-growing companies in the legal services industry. Since 1999, he has helped thousands of entrepreneurs transform their law firms into profitable businesses. His frameworks apply far beyond the legal field, offering insights for any owner who wants to build a business that works without consuming their life. RJon’s upcoming book, Truth Teller, will be released by Morgan James Publishing. You can learn more and pre-order at truthteller.com. Find more at: HowToManage.comRJonRobins.com About Small Business, Big Engine Small Business, Big Engine is hosted by Grant Fisher, a senior product designer and founder of SingleStack. Each week Grant talks with entrepreneurs, owners, and operators across industries to uncover the systems, mindsets, and marketing strategies that fuel growth. From visibility engines to profitability levers, the show brings you candid conversations and practical takeaways to help you strengthen your business engine.

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  7. Why Most Creative Studios Stall (And How to Get Unstuck) - Joel Pilger

    ٣ سبتمبر

    Why Most Creative Studios Stall (And How to Get Unstuck) - Joel Pilger

    If you run a creative studio and feel like you're doing everything right, making great work, keeping clients happy, grinding every day, but growth still feels out of reach… You're not alone. In this episode of Small Business, Big Engine, I sit down with Joel Pilger, a creative entrepreneur and advisor who’s helped hundreds of studios around the world reposition and grow. Joel spent 20 years scaling his own shop, Impossible Pictures, before turning his focus to helping other creative founders figure out what’s keeping them stuck and how to move forward with clarity. We dig deep into the real reasons creative studios stall out... and spoiler alert, it’s almost never about the quality of the work. Instead, Joel breaks down what he’s seen again and again: when studios stop growing, it usually comes down to poor positioning, unclear vision, burnout, or a sales pipeline that lives and dies by word of mouth. Whether you’re a freelancer trying to level up or a studio owner with a team and overhead, this conversation will shift how you think about your business. Joel brings hard-earned wisdom and practical advice that creative founders can actually use to get out of survival mode and build something sustainable. What we cover in this episode: Why doing great work isn’t enough anymore The most common mindset mistakes studio owners make The difference between creative entrepreneurs and traditional entrepreneurs Why positioning matters more than ever in today’s saturated market How to future-proof your creative studio in a fast-changing industry What Joel calls “the three seasons” of a creative business How to escape the feast-or-famine sales cycle Why most founders wait too long to delegate sales and production Joel’s “saleskeeping” habits that lead to consistent leads and deals How to move from services to outcomes, and why that changes everything You’re not in the services business, you’re in the outcomes business. If you’re still positioning your studio as an “animation shop” or “design studio,” you’re probably blending in with everyone else. Joel explains how to reposition around the result you create, not the tools you use. Reinvention isn’t optional... it’s the business model. The industry moves fast. What was cutting-edge five years ago is now a commodity. Joel shares why the best studios are always evolving and how to know when it’s time to pivot. If you want to scale, you have to stop doing everything. Joel talks about the “three-legged stool” of a creative business: creative, production, and sales; and why no one person can carry all three for long. Sales is not a one-person job. Most studio owners think sales means cold-calling or being pushy. Joel reframes it as a relationship-driven process built on consistency, trust, and focus, and he shares how to start building a system even if you’re a team of one. About Joel Pilger: Joel is the founder of Impossible Pictures and a trusted advisor to creative studios worldwide. Through his private community Forum and podcast The Fabulist, Joel helps studio owners rethink how they position themselves, build stronger businesses, and grow without losing their creative spark. He’s worked with top studios like Laundry, Sarofsky, and Ordinary Folk, as well as plenty of up-and-coming teams still finding their footing. Learn more about Joel: https://joelpilger.comListen to The Fabulist: [Available wherever you get your podcasts]Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelpilger If you've read this far, do me a favor and leave a 5 star review to help us grow the show. Thanks!

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Weekly interviews with entrepreneurs building smarter, scalable businesses. Small Business, Big Engine is for founders who want to grow without burning out. Host Grant Fisher talks with real small business owners using systems, automation, and AI to drive better leads, stronger visibility, and sustainable growth. No fluff. Just practical insights to help you build a business that runs without you. If you're enjoying this show, hit the follow button! It's a small way you can help the show.