The Content Experiment Podcast Abby Herman

Are you a service-based business owner looking to scale or grow without working more hours? In this week’s episode, Crista Grasso, the founder of the Lean Out Method, discusses the key differences between growth and scaling, and how to optimize your business for increased profitability and time freedom.
Crista specializes in helping businesses navigate the messy middle of scaling from multi-six to multi-seven figures. She emphasizes the importance of focusing on optimization rather than constantly pursuing new ideas or offers. By dialing in on your existing systems, team, marketing, lead generation, sales, and delivery, you can double your conversion rates and revenue while maintaining fixed expenses.
Throughout the conversation, Crista shares valuable insights on the five key areas to focus on when scaling your business: strategy, planning, systems, team, and insight. She also discusses how to identify and eliminate areas of waste in your business, such as unnecessary complexity and incomplete work. Crista stresses the importance of letting go of tasks that don't align with your strengths and goals, even if it means accepting that someone else may not do them exactly the same way you would.
If you're ready to scale your business the smart way and achieve the rich, fulfilled life you desire, this episode is a must-listen. Tune in now to learn how to optimize your business for increased profitability and time freedom.
Key Takeaways:
Scaling your business is about expanding your reach, impact, and profit without requiring more time or complexity. It's different from growth, which often leads to increased expenses and decreased profitability.
To scale successfully, focus on optimizing your existing systems, team, marketing, lead generation, sales, and delivery. By improving what's already working, you can double your conversion rates and revenue while maintaining fixed expenses.
Identify and eliminate areas of waste in your business, such as unnecessary complexity, incomplete work, and tasks that don't align with your strengths and goals. This will free up time and resources to focus on what truly matters for your business growth.
As a visionary entrepreneur, it's important to resist the temptation to constantly pursue new ideas and instead focus on optimizing what's already working in your business. This may seem boring, but it's the key to scalability and success.
When delegating tasks, accept that others may not do them exactly the same way you would. Letting go of this expectation will allow you to focus on the things that only you can do and that will have the greatest impact on your business growth.
Mentioned in This Episode:
Uncover Hidden Time & Profit in Your Business
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About Crista Grasso
Crista Grasso is the CEO & Founder of the Lean Out Method and creator of the Simplify to Scale System. She partners with Visionary CEOs and their teams to navigate through the messy middle of $500k - $5m and scale in a way that allows them to live a rich fulfilled life while leading a high-impact + high-profit business. Through private advisory and her signature Simplify to Scale mentorship experience, she helps businesses remove unnecessary complexity, uplevel their business operations, and build out their lean dream team including a right-hand person they can trust so the day-to-day is no longer dependent on the CEO.
 

Are you running your business in a way that’s sustainable for you and that will support your lifestyle…now and in the future?
If you look around at social media, I think you’ll find it difficult to find businesses that aren’t on polar extremes: either hustling 24/7 or “living the dream” and (supposedly) working from the beach.
This week on the podcast, I’m talking with Lindsay Hope, an email strategist and conversion copywriter, about the importance of designing a business around the lifestyle that you want to live and bring true to yourself.
Lindsay shares her journey of transitioning from website copywriting to specializing in email marketing and emphasizes the value of authenticity and building genuine relationships with clients and prospects. We chat about the significance of charging for expertise and experience and not the number of hours it takes to get something done. And, of course, we touch on the challenges of doing business in 2024 and the need to adapt marketing strategies to meet the needs of today’s businesses.
Big Takeaways
Designing a lifestyle business involves being in control of your schedule and working with clients and projects that align with your values and mission. Authenticity and building genuine relationships are key to attracting the right clients and customers. Charging for expertise and experience is important, as clients are paying for years of knowledge and skill. Building a network and nurturing relationships through platforms like LinkedIn can lead to business growth and opportunities. Mentioned in This Episode
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As a service-based business owner, you know the importance of building and maintaining relationships with your clients and prospects. And you probably already know that email is one of the most powerful tools in your marketing arsenal.
Are you making the most of your email list? This week on the podcast, I’m sharing about the world of email list nurturing and exploring how it can help you build stronger relationships with your clients and prospects, convert more leads, and ultimately grow your business.
We've all been there – receiving emails from businesses we don't remember connecting with in the first place. That's why consistency is crucial when it comes to nurturing your email list. But it's not about bombarding your subscribers with daily emails; it's about finding a cadence that works for you and your audience. 
Listen in as I share more about email marketing strategy and discuss the importance of segmentation and creating content that moves leads down your sales funnel.
 
Key Takeaways
Email is a powerful tool for nurturing leads and building long-term customer relationships.
Consistency in your email marketing is key, but it doesn't mean sending emails every day.
Segmenting your email list allows you to deliver targeted content to different groups of subscribers.
Create content that moves leads down your sales funnel, from awareness to consideration to decision.
Implement best practices for creating effective email campaigns, such as optimizing for mobile and monitoring your analytics.
 
Mentioned in This Episode
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I'm always looking for effective ways to generate leads and help clients grow their businesses. And for many, social media has become an increasingly important tool for reaching and engaging with potential customers. However, with so many platforms and strategies to choose from, it can be challenging to know where to focus your efforts and how to engage with the right people.
In this episode, I dive into the world of social media lead generation and share my insights on how to make the most of these powerful platforms. (Hint: It’s not posting on a daily basis!) From developing a strong content strategy to leveraging user-generated content, I cover a range of tactics that can help you attract and convert more leads for your B2B business.
Join me as I explore the art and science of social media lead generation and provide actionable tips to help you take your B2B marketing to the next level.
 
Key Takeaways:
Know where your target audience is spending time on social media and focus your efforts there
Develop a strong content strategy that aligns with your pillar content and addresses your audience's pain points
Engage in social listening to identify potential leads and provide valuable insights
Participate in relevant online communities and build relationships with other members
Leverage user-generated content to showcase social proof and build trust with potential leads
Mentioned in This Episode
Ask Your Audience Challenge
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As a small B2B business owner, you know that generating leads is crucial for growth, but it can be a real challenge. That's where lead magnets come in - they're the secret weapon that can help you attract and convert your ideal clients like never before.
But here's the thing: not all lead magnets are created equal. To make an impact, you need to create opt-ins that are irresistible, valuable, and tailored to your target audience. And that's exactly what we're going to talk about in this episode.
We'll discuss the five key elements that make an opt-in irresistible, and I'll even share some of my personal success stories from using podcast guesting, bundles, and summits to grow my email list in 2024.
This episode is packed with actionable tips and strategies that you can start implementing right away. Whether you're new to lead magnets or looking to take your opt-ins to the next level, you'll walk away with a clear roadmap for creating a lead generation machine that consistently attracts and converts your ideal clients.
So, if you're ready to unlock the power of lead magnets and take your small B2B business to new heights, this episode is for you. Let's dive in!
Key Takeaways: Tailor your lead magnet to your ideal client's specific needs and challenges to create a truly valuable resource they can't resist.
Use your lead magnet as an added value proposition when guesting on podcasts to expand your reach and grow your email list.
Collaborate with other businesses to create bundle offers that include your lead magnet, providing a win-win for both you and your partners.
Leverage the power of virtual summits by offering your lead magnet as a free gift for attendees, establishing your expertise and attracting new leads.
Continuously test and optimize your lead magnet using data-driven insights to improve its performance and conversion rates over time.
Mentioned in This Episode Ask Your Audience Challenge
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In the online space, many business owners are struggling to find new leads and clients. With businesses cutting back on spending and returning to DIY strategies, it can be difficult to grow or even maintain your current level of success (however you define that for yourself). However, it's important to remember that outsourcing certain aspects of your business can still be a viable and effective solution. Which is why service providers are still a necessary part of the online economy.
In this episode, I’m sharing several proven strategies for generating leads and growing your business in 2024. I’ll discuss the importance of getting in front of other people's audiences, leveraging social media, networking, and partnering with other businesses. By implementing these strategies consistently and focusing on providing genuine value to your target audience, you can attract more leads and ultimately grow your business.
And I’m not just talking about what to do but how to do it.
Key Takeaways:
Get in front of other people's audiences through bundles, summits, podcast interviews, and speaking in groups to tap into new potential leads.
Leverage social media by connecting with others, answering questions, and providing genuine value to your target audience.
Network virtually and in-person by attending industry events, joining mastermind groups, and building relationships with potential clients and partners.
Focus on providing value and building genuine relationships rather than solely promoting your services.
Consistency and focus are essential for successful lead generation; implement strategies that align with your goals and target audience.

Mentioned in This Episode
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