Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

James Marland
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The Scaling Therapist Podcast exists to inspire therapists to scale their business with systems, people, community, or opportunity so they can have more income, impact, and independance without giving up more of their life.

  1. STP 141 | The One Thing We Forget to Plan for During the Holidays (Hint: It’s Grief)

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    STP 141 | The One Thing We Forget to Plan for During the Holidays (Hint: It’s Grief)

    The holidays can be a joyful season, but for anyone dealing with grief, they can also bring stress, loneliness, and moments you don’t expect. In this episode, I talk with therapist and author Debbra Riemann, who shares her personal journey through loss and how slowing down, journaling, and connecting with others helped her heal. Debbra explains why so many people enter the holidays without a plan for grief—and why making one can bring comfort, direction, and hope. If you or your clients are navigating grief during this season, you’ll find support, practical tools, and the reminder that you don’t have to do this alone.   Debbra also opens up about the hidden cost of pushing through pain, the power of community, and how grief shows up in places we least expect. Therapists will appreciate her honest look at how personal healing shaped her private practice, her published book, and her online grief community. This episode blends heartfelt wisdom with actionable steps that can help you support yourself, your family, or the people you serve. Three Truths You’ll Learn in This Episode Grief needs a plan—especially during the holidays. Journaling slows you down so you can actually feel and release what’s hurting. Community reduces isolation, even when others don’t know what to say. Highlights 00:04 – Journaling helps release holiday grief02:16 – Debbra’s story of stacked losses04:39 – Hidden impact of unprocessed grief07:53 – Marketing a grief-focused practice09:32 – “Ugly sells” for therapists online11:46 – Moving states and rebuilding practice15:10 – Creating an online grief community17:02 – Why grief feels so isolating20:12 – Holiday grief hits without warning22:57 – Making a clear holiday grief plan24:34 – Changing traditions without guilt26:05 – How to find Debbra’s resources Links And Resources  Sages of Grief Recovery Website:  https://www.Stages-of-Grief-Recovery.com Facebook: Stages-of-Grief-Recovery.com | Rochester Hills MI Instagram: Debbra Bronstad, Grief Coach (@stagesofgriefrecovery) • Instagram profile Hope for the Holidays Workshop free replay available at: https://stagesofgriefrecovery.mvsite.app/products/units/view/1544899 Inscribed Grief Journaling Community: https://www.InscribedGrief.com

    30 phút
  2. STP 140 | What if One Clear Decision Made all the Others Easier?

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    STP 140 | What if One Clear Decision Made all the Others Easier?

    This episode of The Scaling Therapist Podcast is for therapists and helpers who feel the weight of being “fully booked” and quietly wonder, “Is this really it?” James talks about why burnout is normal in the current system, why that doesn’t mean you’re a failure, and how one clear decision about who you are and who you serve can make every other decision easier. You’ll hear how to design a business around your life, not squeeze your life around a business model that was never built for you. In Today’s Show:   You feel stuck in a fully booked schedule that looks successful on paper but doesn’t feel sustainable. You want clarity on who you’re really called to serve and how that starts with understanding yourself. You’re curious how one clear decision can simplify your offers, pricing, and long-term direction. In This Episode: Why burnout is “normal” in the current therapy system—and why that doesn’t make it okay. The difference between bucket income (sessions) and aqueduct income (income flow). The three pillars of scalable income: clarity, connection, and confidence. Why clarity starts with YOU before it moves to your ideal client or product. How to notice the sessions and situations that actually give you life, not just the ones you’re good at. A simple five-minute reflection you can do today to get clearer on the people you’re called to serve. Timestamped Highlights 01:20 – Why burnout in the mental health field is sadly “normal” and what that really means. 03:40 – The hard truth: the current system wasn’t built for your long-term wellbeing. 05:40 – Buckets vs. aqueducts: a new way to think about income streams and sustainability. 06:17 – The three pillars of scalable income: clarity, connection, and confidence. 07:21 – The GPS and dirt road story: following the “system” straight into a pile of rocks. 10:12 – When “fully booked” looks great on paper but costs you your energy, health, and relationships. 13:22 – Clarity starts with you: why you are the most important person in your business. 15:25 – The difference between what you’re good at and what is a true strength that gives you life. 17:31 – Group practice as an example of work you might be great at—but that may drain you. 19:28 – How to notice “these are my people” moments in sessions and in everyday life. 21:00 – James’s marriage ministry story and how honest, imperfect service draws the right people. 22:34 – “Resident identity”: why people say yes to the helper they see themselves in. 24:22 – How clarity about people simplifies your offers, pricing, and long-term plan. 25:29 – A five-minute reflection: “Right now I feel most called to serve people who…” 27:48 – The Confident Course Creator toolkit and tools James used to grow his own clarity. Resources & Mentions Confident Course Creator mini-course (pay-what-you-want starting at $5)→  https://www.coursecreationstudio.com/offers/EoAzZpsG  Episode 64 – From Burnout to Balance: The Heart-Centered Approach to a Dream Life and Business with Joey RagonaSTP 64: https://podcasts.apple.com/us/podcast/from-burnout-to-balance-the-heart-centered-approach/id1654020972?i=1000651025300  Episode 113 – How to Make Your Course an Obvious Yes with Danny InySTP 113: https://podcasts.apple.com/us/podcast/stp-113-how-to-make-your-course-an-obvious-yes-with/id1654020972?i=1000705238585  Episode 114 – Establish Your Brand with Resident Identity with Danny InySTP 1114: https://podcasts.apple.com/us/podcast/stp-114-how-to-establish-your-brand-online-with-your/id1654020972?i=1000706335563  Marcus Buckingham – strengths-based work (e.g., “Now, Discover Your Strengths”) Donald Miller – “Hero on a Mission” (vision, eulogy, and future-self exercises James references) Be Clear about the People you Love to Serve If you’re wondering whether there’s more to helping people than endless sessions and creeping burnout, this episode is your gentle nudge to pause and get clear on who you are and who you’re really called to serve. Listen in, do the five-minute reflection, and start building a business around your life—not the other way around. If this conversation encouraged you, share it with a therapist friend who needs the same reminder.

    31 phút
  3. STP 139 | Why Chasing Fully Booked Schedules Fails Therapists

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    STP 139 | Why Chasing Fully Booked Schedules Fails Therapists

    How the System Breaks Therapists—and What to Build Instead This episode kicks off the Three Pillars of an Income Flow System series. If you’ve ever felt like your fully booked calendar was actually draining the life out of you, this one’s for you. I share my thoughts on how the current mental health system often leads therapists to burnout, not success, and what it really means to build a system that serves both your mission and your well-being. What You’ll Learn Why the “fully booked” mindset leads to exhaustion How to spot a system designed for burnout What to build instead (and why it matters) The difference between carrying buckets and building aqueducts How small system changes create big freedom Timestamped Highlights [00:00] Full calendar ≠ true success [01:02] Burnout signs for helping pros [01:38] Series intro: 3 income pillars [02:03] Why this system keeps you stuck [02:59] Story: desperate families denied care [04:00] Fighting a system built to say no [05:15] Learning the real insurance rules [06:00] Applying systems thinking to care [07:33] The burnout cycle of feast/famine [08:26] Running on caffeine and compassion [09:48] The problem with chasing capacity [10:22] Why working harder won’t fix it [11:18] From buckets to aqueducts [12:13] The moving truck metaphor [13:59] Systems turn effort into flow [14:44] Flow keeps working while you rest [15:13] You are the architect, not labor [16:34] Settling for stability over purpose [17:57] Someone saw my potential first [18:50] Don’t trade your future for comfort [19:59] This system wasn’t built for you [21:28] Join the Beyond Fully Booked cohort Resources & Links Beyond Fully Booked Workshop → https://www.coursecreationstudio.com/BeyondFullyBooked Closing InvitationIf this episode made you pause or breathe a little deeper, share it with someone who's building a mission-fueled practice. You weren’t meant to carry all the buckets alone.

    22 phút
  4. STP 138 | How to Move Forward When You Don’t Have a Perfect Plan

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    STP 138 | How to Move Forward When You Don’t Have a Perfect Plan

    How to Move Forward When You Don’t Have a Perfect Plan Guest: Christi Engle | Enneagram Teacher & Personal Development Coach If you’ve ever felt stuck waiting for the right time or the perfect plan before taking a next step, this episode is for you. I talk with personal development coach Christi Engle about starting small, rethinking success, and what to do when your brain wants you to stay safe and stuck. Christi shares how she went from uncertainty to clarity in her coaching path, and how you can do the same, even if the road ahead feels foggy. We cover the messy middle of building a coaching life, why mistakes are part of the process, and how to shift from autopilot to aligned action. Listen to for insights on: Hear how to build a coaching career without a clinical license Learn how to stop letting fear and overthinking stall your progress Discover the mindset shift that helps you measure success without perfection Get simple practices to stay grounded and move forward—without burning out Timestamped Highlights (Search-aware & benefit-first) [00:03:00] Christi’s story — From stay-at-home mom to coach without a license: how she took one step at a time [00:06:00] Coaching vs. Counseling — Why Christi chose coaching and what made the difference [00:10:47] Redefining Success — How to stop ruminating and start measuring what really matters: Prepared, Present, Authentic [00:14:49] Stopping the Spiral — A mindset tool to interrupt overthinking and impostor thoughts [00:16:24] Byron Katie’s method — “Is it true?” and other powerful questions to challenge old beliefs [00:18:00] Living with Intention — How to spot autopilot patterns and shift into aligned choices [00:23:26] Daily Tools that Help — Breathwork and basic rhythms to get grounded before big decisions [00:25:59] Authentic Coaching — Why your story is your strength and how to coach from your full self[00:28:13] Final encouragement — Don’t fear the messy middle—it’s where the growth happens Mentioned in the Episode Christi Engle’s website: https://perennialcoaching.com $27 Boundaries Blueprint Perennial Growth Path coaching program The Work by Byron Katie → https://thework.com

    30 phút
  5. STP 137 | Your Business Should Fund Your Life, Not Feed on I

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    STP 137 | Your Business Should Fund Your Life, Not Feed on I

    STP 137 | Your Business Should Fund Your Life, Not Feed on It This episode is for therapists and helpers who feel like their calendar is running their life. If you're constantly chasing productivity but feeling further from peace, this one’s for you. James Marland unpacks how overwork became the norm—and why your business needs to serve your life, not swallow it. Discover how to scale your wisdom, not your burnout. Who It's For: Therapists stuck in a cycle of service and stress Coaches craving more space, not more hustle Helpers who want to teach or lead without losing their joy Top 3 Reasons to Listen You’ll finally name what’s stealing your time—and what to do about it. You’ll learn how to build space into your week without sacrificing your mission. You’ll walk away with a simple mindset shift to start reclaiming your calendar. Highlights 00:03 – The cultural trap of overwork and why we mistake stress for success 02:00 – That sinking feeling: When you realize your calendar owns you 04:12 – The invisible shift: How your mission got replaced by fear 05:12 – Are you headed toward success… or resentment? 06:36 – Why a full calendar can be quiet damage 08:09 – The Fisherman story: A simple parable about chasing the wrong success 10:30 – From striving to sustainable: Why rhythm matters more than hustle 11:25 – The campfire metaphor: How your business needs space to breathe 12:09 – Ways to scale your wisdom without one-on-one burnout 13:09 – Reclaim your “why” and stop letting your business steal your joy 14:18 – “Your business should fund your life, not feed on it.” 15:34 – Protecting margin: How to calendar what really matters 16:29 – Join the waitlist for the Beyond Fully Booked workshop Resources & Mentions Beyond Fully Booked Workshop – Small steps to reclaim your business → Reserve Your Seat Email James: James@coursecreationstudio.com (use the word “next” to get workshop info) Book Mentioned: The Science of Scaling by Dr. Benjamin Hardy → Find it here Book Mentioned: 10x Is Easier Than 2x by Dr. Benjamin Hardy → Find it here Closing Invitation If this helped you breathe a little deeper, share it with someone who’s been stuck in overdrive. Your course—and your calendar—shouldn’t cost you your joy. Let’s build something sustainable, together.

    17 phút
  6. STP 136 | How Small Businesses Can Thrive Against Big Business Competition

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    STP 136 | How Small Businesses Can Thrive Against Big Business Competition

    STP 136 | How Small Businesses Can Thrive Against Big Business Competition Podcast: Scaling Therapisthttps://podcasts.apple.com/us/podcast/scaling-therapist-podcast-more-income-more-independence/id1654020972 Produced by: Course Creation Studiohttps://www.coursecreationstudio.com/ Host: James Marland, MBAGuest: Sri Kaza, author, consultanthttps://sri-kaza.com/book  Episode Summary: What do indie bookstores, therapy practices, and pumpkin patches have in common? More than you think. In this episode of Scaling Therapist Podcast, James Marland talks with Sri Kaza, former McKinsey partner and author of Unconvention: A Small Business Strategy Guide, about what it really takes for small businesses to thrive against corporate giants like BetterHelp or Amazon. Sri reveals the three “Underdog Principles” that help small, mission-driven businesses build loyalty, grow sustainably, and stand out in their market: Positioning – Be the only choice for your ideal clients Proximity – Understand what your customers actually need Purpose – Build beyond profit for long-term client connection This episode is a practical blueprint for independent therapists, group practices, and any small business owner tired of feeling like the underdog. You can compete—and win—without selling out. Why Listen? Compete with big brands like BetterHelp without giving up your local edge Learn the 3 key strategies that kept small businesses alive during COVID Understand how positioning beats “niching down” Get actionable ideas for marketing, scaling, and client loyalty Reframe your role as a business owner—and remove yourself as the bottleneck Show Highlights [00:00] – "Go double down on the things your customers love about you." – Sri starts strong with a differentiation mindset.[02:00] – From McKinsey to Main Street: Sri’s journey and the origin of Unconvention.[03:30] – Surprising data: How some businesses outperformed during the pandemic.[05:45] – Indie bookstores vs. Amazon—and what therapy practices can steal from their playbook.[07:00] – Deep dive into the 3 Underdog Principles:✔️ Positioning – Stand out by being specific✔️ Proximity – Know your people better than anyone else✔️ Purpose – Clients care when you care [10:00] – BetterHelp vs. Boutique Practices: The big-brand trap vs. deep local value[13:00] – “Niching” vs. “Positioning with Purpose”—a better way to focus your practice[15:00] – Use your client journey to power smarter marketing[17:00] – Loyalty is built on trust: why your purpose needs to shine[20:00] – The business owner bottleneck—how it’s holding back your growth[24:00] – Scale less. Focus more. Grow smarter.[25:45] – Books, tools, and where to buy Unconvention (hint: go local at Bookshop.org) Resources Mentioned 📖 Unconvention: A Small Business Strategy Guide by Sri Kazahttps://sri-kaza.com/book  🌐 Sri Kaza’s Website: https://sri-kaza.com  💼 Connect with Sri on LinkedIn: Sri Kaza on LinkedIn 🛍️ Bookshop.org: https://bookshop.org  📘 The Pumpkin Plan by Mike Michalowicz 📗 Effortless by Danny Iny 📕 The Goal by Eliyahu Goldratt 🎙️ Scaling Therapist Podcast on Apple:https://podcasts.apple.com/us/podcast/scaling-therapist-podcast-more-income-more-independence/id1654020972  Subscribe + Review Love the show? Hit subscribe and leave a review on Apple Podcasts or Spotify. Your rating helps more therapists discover how to scale their practice with purpose and strategy.

    28 phút
  7. STP 135 | How to Make Progress on Your Income Stream Ideas

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    STP 135 | How to Make Progress on Your Income Stream Ideas

    You’ve got income stream ideas—maybe too many. But instead of building momentum, you feel stuck in research, adding features, or waiting until it’s perfect. In this episode, I share a personal story about my basement remodel that spiraled out of control. More importantly, I connect that story to what happens when we try to build without a clear finish line. If you’ve been spinning your wheels or afraid to start your course or offer, this episode is a gentle nudge to stop planning and start defining. You’ll learn how to pick a “minimum viable product” version of your idea, set boundaries around it, and move forward with clarity. Progress doesn’t come from having all the ideas—it comes from choosing one and finishing it. ⏱️ Timestamps & Highlights 00:01 – Welcome & Rebrand 01:30 – Basement Story Begins 03:00 – How Ideas Expand 04:45 – The Stuck Loop 06:15 – Research vs. Action 07:00 – Define Your MVP 08:10 – Choose a Finish Line 09:30 – You’re Halfway There 10:10 – Take Imperfect Action

    11 phút
  8. STP 134 | Not Talking About Risk Is Risky: Why Big Ideas Fail to Launch with Susan Schramm

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    STP 134 | Not Talking About Risk Is Risky: Why Big Ideas Fail to Launch with Susan Schramm

    Guest: Susan Schramm | Author of Fast Track Your Big Idea Host: James Marland | Scaling Therapy Practice PodcastEpisode Overview Why do great ideas fail before they ever get off the ground? In this episode of Scaling Therapy Practice, James Marland talks with author and strategist Susan Schramm about the surprising root cause of stalled projects: fear of risk. But it’s not just financial or legal risks—it’s the people side of risk that’s often overlooked. If you’re a therapist, coach, or solopreneur with a course, program, or big idea sitting in a notebook or buried under client work, this conversation is for you. Susan shares how to reframe risk as a leadership tool, not a barrier—and how to use her 6-step De-Risk System to build momentum and finally launch your idea with confidence. 3 Reasons to Listen Discover what’s really stopping your launch — It’s not your idea. It’s unspoken risk. Learn the “De-Risk” system — Six clear, practical steps to help you move forward, even if you’re afraid. Hear how clarity beats confidence — When you know the “why” and “who,” your strategy becomes easier to execute. Timestamped Highlights [00:00] Not talking about risk [01:45] Launching ideas since childhood [03:30] Why good ideas stall [04:50] People side of risk [05:45] Fear vs. clarity [07:15] Group hesitation explained [08:40] Risk = uncertainty [10:15] Fight, flight, or freeze [11:50] Therapist solopreneurs & teams [13:20] Silence isn’t safety [14:15] Culture of risk conversation [16:00] 6-step De-Risk system [19:00] Why now? Why you? [21:45] Who needs to act? [23:15] How strategies adapt [24:30] Pre-mortems & planning ahead [26:30] Overplanning kills momentum [28:10] MVP mindset matters [30:00] Book & launch team info [32:00] Final thoughts on risk Mentioned Resources Susan’s website: FastTrackYourBigIdea.com Email for the De-Risk Checklist: susan.schramm@gotomarketimpact.com  Book (Coming Oct 2025): Fast Track Your Big Idea: Navigate Risk, Move People to Action, and Avoid Your Strategy Going Off Course  Course Creation Support: https://www.coursecreationstudio.com/

    33 phút
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The Scaling Therapist Podcast exists to inspire therapists to scale their business with systems, people, community, or opportunity so they can have more income, impact, and independance without giving up more of their life.

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