Strategic Communications, LLC

Strategic Communications, LLC

Because a moment of insight can make all the difference in business and communications, the Strategic Minute offers a series of brief audio podcasts to help you become more effective in Public Relations, Media Relations, Employee Communications and Community Relations.

Episodes

  1. 07/05/2024

    Media Training in a Digital Age – Why Strategy is Stronger Than Tools

    Sometimes it’s hard to believe that we’re only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was going on. We’re 75 years away from a time when less than 50% of households owned a telephone or radio, and got […] The post Media Training in a Digital Age – Why Strategy is Stronger Than Tools appeared first on Strategic Communications, LLC.

    7 min

  2. 04/15/2024

    Why Central New York Needs More Professional Communicators

    Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations,” what – and who – do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization and […] The post Why Central New York Needs More Professional Communicators appeared first on Strategic Communications, LLC.

    6 min

  3. 02/26/2024

    Losing Your Identity in Times of Crisis

    As the excitement of the new year fades into the rearview mirror, it’s not uncommon for business leaders and their teams to find themselves caught in the relentless demands of day-to-day operations by February, leaving their grand plans gathering dust on the shelf. Whether it’s the pressing urgency of immediate needs or simply the allure […] The post Losing Your Identity in Times of Crisis appeared first on Strategic Communications, LLC.

    5 min

  4. 10/02/2023

    The Importance of Thought Leadership in a Time of Industry Transformation

    Many professionals understand the significance of building awareness of their expertise and thought leadership, but often grapple with how to do so. Thought leadership goes beyond mere expertise; it is a process that entails building authentic, collaborative relationships within one’s industry, identifying patterns, recognizing emerging trends, and cultivating a code of values and integrity that […] The post The Importance of Thought Leadership in a Time of Industry Transformation appeared first on Strategic Communications, LLC.

    7 min

  5. 05/15/2023

    The Strategic Minute: The solution for employee burnout? Proper team structure.

    The past 10-15 years of business have been dominated by an obsession with efficiency: How can we accomplish more work with fewer employees to save money and maximize profitability? Certainly, continued efforts to reach new levels of efficiency are important to business growth and sustainability. But the most recent three-to-five years have shown this quest […] The post The Strategic Minute: The solution for employee burnout? Proper team structure. appeared first on Strategic Communications, LLC.

    6 min

  6. 09/14/2020

    Media Interview Tips in a ‘Socially Distant’ Digital Age

    Our routines were disrupted when the world as we know it paused earlier this year, but somehow, we have figured out how to (successfully) traverse a new normal, balancing the demands of our “day” jobs with the 24/7 responsibilities life, home, families and pets also require. Whew! It’s okay to take a breath – You’ve […] The post Media Interview Tips in a ‘Socially Distant’ Digital Age appeared first on Strategic Communications, LLC.

    5 min

  7. 07/08/2019

    Take Charge of Your Internal Communications

    As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list? In any organization, employees should be the number one audience. The most successful organizations are those with engaged employees who are involved in frequent two-way dialogue with leadership throughout the organization and given […] The post Take Charge of Your Internal Communications appeared first on Strategic Communications, LLC.

    2 min

  8. 07/01/2019

    Always Begin With Research

    Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences. But there comes a point when leadership wonders if what they are communicating is actually being received as intended by their audiences. Achieving success by re-enforcing your brand begins with research. We often conduct qualitative research to help our […] The post Always Begin With Research appeared first on Strategic Communications, LLC.

    3 min

  9. 06/01/2019

    The Impact of Media Coverage on Your Reputation

    As public relations professionals, a lot of what we do involves managing an organization’s reputation. For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s the content of news stories that determines whether your audiences will have a favorable impression of you. […] The post The Impact of Media Coverage on Your Reputation appeared first on Strategic Communications, LLC.

    2 min

  10. 03/18/2019

    Building Employee Confidence

    Communicating with employees and building a culture with the right balance of employee satisfaction and strong work ethic isn’t easy. And there’s no single formula or trick for this. But there is one strategy that continues to be preached and implemented successfully: include your employees in conversations about your business. This doesn’t mean telling your […] The post Building Employee Confidence appeared first on Strategic Communications, LLC.

    3 min
  • 10 Episodes

4.8
out of 5
5 Ratings

About

Because a moment of insight can make all the difference in business and communications, the Strategic Minute offers a series of brief audio podcasts to help you become more effective in Public Relations, Media Relations, Employee Communications and Community Relations.

Information