Strategic Motion

Troy Trussell

In today's marketing landscape, you can't just throw content out there and hope it works. You need a plan. You need purpose. You need strategy. And video? It's no longer optional. It's one of the most powerful tools businesses have to communicate clearly, build trust, and drive real results. But only if it's done intentionally. Strategic Motion is about helping you move forward, through real stories of business owners who are using video the right way, and through practical, smart strategies that you can apply to your own marketing. Whether you're a small business, a growing brand, or a marketer trying to stand out, this podcast is here to help you create content that actually works.

Episodes

  1. JAN 13

    Unlocking Killer Growth in Digital Marketing with Guest Samuel McVay

    Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell welcomes Samuel McVay of Killer Growth for a lively and insightful conversation on all things video, marketing, and business growth. From uncovering the real challenges businesses face with digital marketing agencies to discussing what actually drives results (hint: it's more than just getting thousands of random website visits), Samuel McVay shares practical strategies and hard-earned lessons from his years helping companies grow online. Together, they explore how video plays a crucial role in building trust and brand awareness, why a great website is still essential despite the rise of social platforms, and how streaming ads and new tech like AI are reshaping the marketing landscape. They also touch on content marketing and where your dollars could be being wasted. Whether you're curious about optimizing your digital marketing small business, interested in the metrics that matter, or just want to hear which movies inspire creative marketers, this episode is packed with real talk, actionable advice, and plenty of personality. 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! CHAPTERS: 00:00 "Strategic ROI Partner for Growth" 05:36 "Prioritize Strategy Over Content Creation" 06:23 "Budget Drives Marketing Strategy" 11:39 "Owning vs. Relying on Platforms" 13:48 "Blogs: Relevance and Niche Value" 16:58 Exploring Local Stream Ads 20:42 "Expanding Successful Ad Campaigns" 24:07 "Creative Ads: Testing What Works" 28:47 "Streamlining Concepts with Quick Testing" 30:42 "AI Ethics in Content Creation" 35:28 "Overcoming Fear in Marketing" 37:12 "Freelancers: Honest Marketing Approach" 40:18 "Premeditated Marketing for Success" 45:29 "Emotional Impact in Action Movies" 45:52 "Sharing Nostalgic Stories"

    48 min
  2. 12/30/2025

    Why Podcasting Still Builds Trust and Authority in 2026

    Welcome to another episode of the Strategic Motion Podcast! In this conversation, Troy Trussell dives into why podcasts remain a powerful tool for building authority, relationships, and long-term ROI, even as attention and trust become harder to earn in the increasingly crowded digital landscape. Sharing stories from his own early adventures in podcasting, Troy explores what sets podcasts apart from fleeting social media trends, and why consistency and strategy are key to standing out. You'll hear practical insights on treating your podcast as a true business asset, not just a hobby, and leveraging it as the cornerstone of your marketing efforts. Whether you're thinking about launching your first show, wondering about equipment, or concerned the market's too saturated, this episode offers advice on starting simple, staying consistent, and repurposing your content for maximum impact. Plus, stick around for a quick film talk where Troy Trussell discusses the movie "Ready Player One," its reflection on gaming and culture, and what it can teach us about where digital media might be headed. If you care about trust, clarity, and moving your marketing forward with intention, you won't want to miss this episode! 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Watch Ep. 1: https://youtu.be/wc_-aL0plhg CHAPTERS: 00:00 "Origins of the Troy and Travis Show" 03:48 "Why Podcasts Succeed or Fail" 08:31 "Podcasting: Start Simple, Stay Consistent" 10:34 "Who Should Start Podcasting?" 15:18 Gaming as Modern Youth Workforce

    17 min
  3. 12/16/2025

    How Video and Podcasts Drive Real Business Growth

    On this episode of the Strategic Motion Podcast, host Troy Trussell sits down with family therapist, coach, and longtime podcaster Adam Gragg for a candid conversation about perfectionism, authenticity, and using courses and podcasts to inspire real business growth. Adam Gragg shares why it's better to aim for a "seven" instead of perfection, the power of video in making educational content actionable, and how being real on camera can connect you with your audience. Together, they unpack lessons from managing online courses, discuss what makes content "evergreen," and trade tips on blending polish with personality. Plus, they dive into how to embrace feedback, iterate your work, and repurpose podcast episodes into months of valuable content. Whether you're thinking of launching your own podcast or want to transform your expertise into a course, this episode is packed with insights, inspiration, and a little movie talk that you won't want to miss. 👇 Don't forget to subscribe and share! 📸 Connect with Adam: Website: https://www.decideyourlegacy.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg CHAPTERS: 00:00 "Embrace Imperfection: Aim for 7" 05:16 "Practical, Actionable Teaching Tools" 07:10 "Embracing Imperfection in Growth" 11:37 "Act Natural on Camera" 16:15 "Audio Learning vs Screen Time" 16:55 "Screen Time Paranoia" 22:51 "Questions for Deeper Living" 24:31 "Podcasting Tips: Share Your Wisdom" 28:22 "Stand Out Through Connection" 30:23 "Podcast Content Yields Reels" 33:32 "Movie Recommendations?"

    36 min
  4. 12/09/2025

    The Industry Secret Behind Viral Short Video Growth

    In Episode 5, I dive deep into the truth about video strategy and why a one-size-fits-all approach just doesn't work. Hear real, behind-the-scenes stories of helping a realtor explode her social media following from 1,000 to 50,000 with daily videos, and why the exact same method flopped with a health insurance business. Why did it work for one but not the other? I'm breaking down the crucial differences between industries, explaining how to craft the perfect strategy for your business, and sharing practical questions you should ask before you ever hit record. From understanding your audience's fears and desires to matching your content style with your industry's unique pace and tone, this episode is packed with actionable advice for marketers, business owners, and anyone trying to stand out using video. Plus, don't miss this week's fun Film Talk segment with a nostalgic look at "A Christmas Story," full of laughs and holiday memories. If you want to make video work for your business (not just chase trends), hit play and join us for real talk and smart strategies. Like, subscribe, and comment: What's your favorite Christmas movie? CHAPTERS: 00:00 "Strategic Video Insights for Growth" 04:33 "Experimenting with Growth Strategies" 07:32 Content Strategies Vary by Industry 13:10 "A Christmas Story Obsession" 14:42 "Ralphie Fights the Bully" #VideoMarketing #ContentStrategy #BusinessGrowth #RealtorMarketing #MarketingPodcast #ChristmasMovies #StrategicMotionPodcast

    17 min
  5. 12/02/2025

    Turning Passion Into Purpose with Alex Brewer

    Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell sits down with special guest Alex Brewer, owner and founder of Alex Michelle Media, to dive deep into the world of video, photography, and creative business growth. Alex Brewer shares her unexpected journey from church photography to running her own media business, accidental pivots, and the power of adapting under pressure. You'll hear stories of shooting concerts for nothing but pure love of music, experimenting with reels and social media strategies, and why authenticity always wins in the world of content creation. Highlights include: • Why concert photography is • Alex Brewer's creative sweet spot • Navigating client expectations in social media and video marketing A fun Film Talk segment, featuring "Inside Out" and "A Quiet Place," and why movies make us feel so much. Whether you're a content creator, marketer, small business owner, or just love hearing authentic stories about creativity in action, this episode is packed with insights, humor, and practical advice to help you move with purpose. 👇 Don't forget to subscribe and share! 📸 Connect with Alex: Instagram & Facebook @AlexMichelleMedia Website: https://alexmichellemedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg CHAPTERS: 00:00 - Accidental Path to Photography 03:30 - Indie Music Obsession 09:17 - Family Channel's Unexpected Success 12:56 - Building Client Vision Through Strategy 15:11 - Creative Support for Businesses 20:01 - Reluctant to Embrace AI 23:50 - Age-Aligned Sequels Insight 28:24 - Silent Film's Haunting Impact 29:37 - Video & Photography Services #VideoMarketing #CreativeBusiness #Podcast #ContentCreation #Photography #SocialMediaStrategy #FilmTalk #StrategicMotion Listen now and get inspired to take your next strategic step forward!

    30 min
  6. 11/17/2025

    Elevating Client Trust With Impactful Testimonials

    Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell sits down with his first-ever guest, Jason Garraway, owner of 316 Health Insurance. Together, they dive into the powerful role that video has played in Jason Garraway's businesses, from using testimonial videos to build trust with skeptical clients, to launching a YouTube channel with hundreds of educational clips aimed at demystifying health insurance. Listen in as Jason Garraway shares real stories about embracing video strategically, not just for marketing, but to empower clients, motivate staff, and stand out in competitive industries. The conversation touches on wins, missteps, and why some videos unexpectedly go viral months or even years later. Plus, the two swap movie favorites in Film Talk Segment and reveal what fuels their passion for strategic content creation. If you're a business owner or marketer looking to use video with more purpose and impact, this episode is packed with actionable insights and honest reflections from the real world of strategic motion. 00:00 "Using Video to Share Stories" 04:11 Testimonial Videos Build Trust 09:19 "Team Growth Through Storytelling" 12:37 Elevating Trust Through Video Strategy 14:44 "Educational Home-Buying Series Idea" 16:44 "Matrix Fan and Deep Dive" Don't forget to subscribe for more real stories and smart strategies on making your video content work! A Trussell Media Podcast: https://trussellmedia.com/

    18 min

About

In today's marketing landscape, you can't just throw content out there and hope it works. You need a plan. You need purpose. You need strategy. And video? It's no longer optional. It's one of the most powerful tools businesses have to communicate clearly, build trust, and drive real results. But only if it's done intentionally. Strategic Motion is about helping you move forward, through real stories of business owners who are using video the right way, and through practical, smart strategies that you can apply to your own marketing. Whether you're a small business, a growing brand, or a marketer trying to stand out, this podcast is here to help you create content that actually works.