Strategize This Podcast

Adam Matossian and Alicia Jones
  • 5.0 (4)
  • MARKETING
  • COMPLETE

Strategize This is where brand strategy meets creative execution. Hosted by Adam Matossian — CX strategist, Forrester-certified experience designer, and founder of HUMMs Design Agency — and Alicia Jones — certified brand strategist and founder of Design Wise — the show features candid conversations and expert interviews on branding, marketing, storytelling, content strategy, and customer experience. From building brand ecosystems to turning strangers into superfans, each episode delivers actionable insights for creatives, entrepreneurs, and marketing professionals.

  1. 02/16/2021

    What is the most effective model for online courses? | Manja Horner (4 of 5)

    Synchronous or asynchronous? Manja Horner compares online learning models — from live cohorts and role-play simulations to self-paced automated programs — and warns why scalable courses often suffer from low completion without the right design.

    13 min

  2. 02/12/2021

    How does storytelling help a brand on social media? | Marc Gutman (4 of 5)

    Marc Gutman explains why 90% of brands fail on social media by only talking about themselves. Drawing on Patagonia, Nike, and the Edelman Trust Barometer, he reveals how brands can use storytelling to enlist customers into a shared community and worldview — not just build an audience.

    22 min

  3. 02/11/2021

    How to tell an engaging story in the short video timeframes on social media | Mo Ismail (5 of 5)

    Video strategist Mo Ismail reveals his framework for telling engaging stories in 15-30 second videos on Instagram and TikTok. His approach starts with one question: what is the punchline? Mo explains why identifying the single most potent learning outcome — then getting creative with how to convey it — beats trying to cram everything into a short clip.

    8 min

  4. 02/10/2021

    How can brands go beyond using images to demonstrate cultural diversity? | William Hardaway (5 of 5)

    Social justice designer William Hardaway challenges brands to stop manufacturing diversity with stock photos and start letting communities tell their own stories. He shares how Nike let Kaepernick speak unfiltered and why revenue-sharing with artists beats profiting from their culture.

    14 min

  5. 02/09/2021

    What is the Anatomy of a Great Story? | Marc Gutman (3 of 5)

    Brand strategist Marc Gutman breaks down the anatomy of a great story, from the classic three-act structure to why your audience must be able to locate themselves within your narrative. Trained under legendary screenwriting coach Robert McKee, Marc reveals why something simply has to happen for a story to resonate.

    14 min

  6. 02/08/2021

    Week 5 | Storytelling

    Adam Matossian and Alicia Jones kick off Week 5 of Strategize This with a focus on storytelling — exploring how brands can use narrative principles to connect with audiences. This week features Marc Gutman, William Hardaway, and Mo Ismail sharing insights on story anatomy, cultural diversity through narrative, and short-form video storytelling.

    5 min

  7. 02/05/2021

    What's more important: Video Quality, Content Quality, or Speed to publish? | Mo Ismail (4 of 5)

    Mo Ismail returns to answer the debate every content creator faces: video quality, content quality, or speed to publish? He makes the case that speed to market beats perfectionism, and offers a practical framework for balancing polished monthly content with consistent daily output.

    11 min

  8. 02/04/2021

    Is there a right and wrong way to tell a story on social media? | Marc Gutman (2 of 5)

    Brand strategist Marc Gutman of Wild Story shares his framework for storytelling on social media, arguing that authenticity and specificity beat polish every time. He reveals why the best content creators treat social like a TV show — entertaining first, selling second.

    14 min
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5
out of 5
4 Ratings

About

Strategize This is where brand strategy meets creative execution. Hosted by Adam Matossian — CX strategist, Forrester-certified experience designer, and founder of HUMMs Design Agency — and Alicia Jones — certified brand strategist and founder of Design Wise — the show features candid conversations and expert interviews on branding, marketing, storytelling, content strategy, and customer experience. From building brand ecosystems to turning strangers into superfans, each episode delivers actionable insights for creatives, entrepreneurs, and marketing professionals.

Information

  • Creator
    Adam Matossian and Alicia Jones
  • Years Active
    2020 - 2021
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © 2026 Adam Matossian and Alicia Jones
  • Show Website
    Strategize This Podcast