Strategy Sessions

Andi Jarvis
  • 5.0 (8)
  • MARKETING
  • UPDATED BIWEEKLY

Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.

  1. Strategy Over Creativity with Will Poskett

    4D AGO

    Strategy Over Creativity with Will Poskett

    Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis. Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here. In this episode we discuss: The art of strategy Beavertown and how you help a craft beer brand go mainstream Is testing useful for strategists?How brand can unify an organisation What’s the future for agencies?Why agencies don’t charge for strategy Why direct mail is ace Building leads for SMEs on LinkedIn and Substack Will Poskett   Will Poskett is an award-winning strategist and the founder of Defiant. He has advised some of the world’s most famous brands (Clipper Teas, Heineken & Coca Cola) and worked at the world’s most awarded agencies. In 2014 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards for his work on Mattessons and gaming. Find Will on LinkedIn or Substack. Andi Jarvis - Strategy Sessions Host If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

    55 min
  2. Follow Your Instincts with Lianre Robinson

    JAN 20

    Follow Your Instincts with Lianre Robinson

    Lianre is CEO at The Marketing Academy Foundation (TMAF) and an award-winning digital marketer. She is in conversation with Andi Jarvis In this episode we discuss: Follow your instinctsWhy TMAF is important for the marketing industryWhat the opportunity is for TMAF and why they’re rebrandingWhy 5 year plans don’t workHow Lianre engages with her stakeholdersUsing communities in marketingWhat Lianre and Seth Godin have in commonRecommendations Sarah Shimmons on the Strategy Sessions Seth Godin on the Strategy SessionsLearn Like a Lobster by Helen Tupper and Sarah Ellis Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/follow-your-instincts-with-lianre-robinson-strategy-sessions-podcast/

    37 min
  3. The Most Debated Christmas Ad Ever with Tarek Sioufi

    12/09/2025

    The Most Debated Christmas Ad Ever with Tarek Sioufi

    Tarek Sioufi is Grey’s Chief Strategy Officer. He has led brand strategy for adidas, The Financial Times, Sainsbury’s, Iceland, Netflix, Cadbury and Coca-Cola. In this episode we discuss: The power of imaginationWhy strategy is simpleDo ideas just ‘find’ strategistsAre strategists the smartest people in the roomThree modes of thought for devising a brilliant strategyThe most debated Christmas ad of all timeThe UK’s super bowlPromoting Iceland – the country, not the supermarketTaking on Google for Iceland (and Sweden)Stella’s new campaignTarek Sioufi   Tarek is a multi-award winning strategist with over 20 years of industry experience. He has held senior roles at some of the world’s most entrepreneurial and creatively awarded agencies including: Media.Monks, Wieden+Kennedy, The Brooklyn Brothers, Fallon and Sid Lee. He joined Grey in 2023 as Chief Strategy Officer and leads some of the agencies key accounts including, Etihad, Sky Bet, Haleon and Vodafone Ireland. Tarek’s work has been celebrated both for its creativity and effectiveness by Cannes Lions, The Effies, D&AD and Contagious Pioneers. And in 2022, Tarek was recognised by Campaign Magazine for outstanding contributions to the industry in their 40 over 40 category and by BIMA (The British Interactive Media Association) as one of the nation’s top strategists and consultants. Find Tarek on LinkedIn Show Notes Full show notes, including a transcription andlinks to everything discussed can be found here.

    42 min
  4. At Home in London with Forest's Joe Rampley

    11/25/2025

    At Home in London with Forest's Joe Rampley

    Joe Rampley is the Creative Brand Manager at Forest, London’s homegrown ebike company. He joins the show to talk about their new campaign. In this episode we discuss: Why perfection is overratedThe insight behind Forest’s new campaignWhy they rebrandedHow ad placement is as equally important as creativeHow you measure success when building a brandWhy Ritson’s Mini MBA is worth the money Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page. Joe Rampley Joe leads Forest’s Creative Team, shaping the brand’s voice across everything from campaigns to positioning. He began his career as a freelance designer and illustrator, always with a keen interest in cycling culture. After a design internship with Deliveroo, he moved in-house and now serves as guardian of the Forest brand, overseeing all things creative for Forest. Find Joe on LinkedIn

    51 min
  5. Sneak-y Satanic Marketing with Tim Donald

    11/11/2025

    Sneak-y Satanic Marketing with Tim Donald

    Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase. In this episode we discuss: Why you shouldn’t chase seniorityBuilding from DTC to retailThe power of design for SneakSatanic cults for marketing activationsBuilding a brand around gaming cultureFinding the sweet spot between nerd culture and popular cultureThe creative pressure to stay true to the brand heritageThe impact of price promotion on brandBuilding communities for marketing while not “selling out” Full show notes, including contact details and a transcript can be found here on the show page.

    47 min
  6. Never Average With Paul Makaya

    10/28/2025

    Never Average With Paul Makaya

    Paul Makaya is the Founder and CEO of Bergast House, one of Zimbabwe’s most progressive integrated advertising agencies, that produces work that fuses insight, design, and purpose to drive both business growth and cultural impact. In this episode we discuss: Being authentically yourselfClients using AIRadio being the dominant media platform across AfricaShooting for greatnessWhy diverse teams perform better Talk To Your Customers Research I'm running a survey at the moment to find out how frequently marketers speak to customers and what they learn if/when they do. All the details and the survey are on this page. A full transcription, contact details and enhanced show notes can be found here: https://eximomarketingstrategy.com/never-average-with-paul-makaya-strategy-sessions-podcast/

    49 min
  7. Changing Adland With Chloe Harris

    10/21/2025

    Changing Adland With Chloe Harris

    Chloë Davies is a multi award-winning founder, a transformation consultant, chef and creative visionary whose work sits at the intersection of creativity, culture and social. In this episode we discuss: Understanding what matters and what doesn’t Reflecting on how culture shapes usHow It Takes A Village Collective came aboutUsing social impact to change the world The story behind Virgin’s ‘See The World Differently’ campaign Why real relationships are essential to the agency / client magic Creating a ruckus in Ad LandThe continuation of poor male behaviour in the marketing industry The challenges of trying to change an industry perspective of Black womenHow you can support It Takes A Village Collective Talk To Your Customers Research I'm running a survey at the moment to find out how frequently marketers speak to customers and what they learn if/when they do. All the details and the survey are on this page. Show Notes The full show notes, transcription and links to everything Chloë talks about can be found on the episode page here.

    50 min
  8. Where the Magic Happens – Cynthia Harris

    10/07/2025

    Where the Magic Happens – Cynthia Harris

    Cynthia Harris, MBA, leads 8:28 Insights, a consumer insights and marketing strategy agency rooted in cultural competence and human understanding. In this episode we discuss: How we deal with change Getting good briefs from clientsThe magic sauce between agencies and clientsHarnessing imagination Speeding up researchLessons from P&GCelebrating client wins Cynthia Harris Cynthia Harris, MBA, leads 8:28 Insights, a consumer insights and marketing strategy agency rooted in cultural competence and human understanding. With a pre-agency career spanning Abbott Nutrition, P&G, McCormick, and Bath & Body Works, she blends nearly 20 years of experience with a passion for empathy and human stories.  An award-winning industry leader and a distinguished Insights Association Laureate, Cynthia is a sought-after speaker and thought leader, recognized for her contributions to the industry and her ability to make brands more human. A tennis enthusiast and world traveler, Cynthia calls Columbus, Ohio, home. Cynthia also serves as an Insight's Association North Central Chapter Board Director. If you enjoyed the show, please give it a 5* rating. Find the full show notes, transcript and links on the episode page.

    45 min
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About

Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.

Information

  • Creator
    Andi Jarvis
  • Years Active
    2020 - 2026
  • Episodes
    106
  • Rating
    Explicit
  • Copyright
    © Andi Jarvis
  • Show Website
    Strategy Sessions

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