Strategy Sheroes strategysheroes

Resist my interview with Lisa Killbourn where we talk ineffective briefs, strategists role as "The Thinker", and designing the bridge to help clients get to where they need to go. 
Listen to the full episode and read some more of my favourite quotes from Lisa here - https://www.strategysheroes.com/episodes/series-1-episode-4-lisa-killbourn
 

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Morgan Graham is a Partner and Chief Experience Officer at Experiences For Mankind, a San Diego based creative consultancy, with an ethos of preventing agency burnout and promoting work life balance. Morgan has been a marketing instructor at the University of San Diego, and is a long-term mentor in San Diego State University’s AZTEC mentorship programme. She is also on the board of Dent the Future, which brings together entrepreneurs, executives, and creatives who want to create positive and lasting global change.
We chat about:
Morgan’s amazing journey starting as an intern at Experiences for Mankind to now being partner
Client servicing and strategy
Meeting client needs without sacrificing the needs of team members
How it’s possible to have agency ethos of preventing team burnout
Links to some of the stuff we chatted about:
Experiences for Mankind
Dent the Future

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Anna Thairs is an award-winning full-stack Strategy Director, holding senior strategy roles at Grey London and Portas in Melbourne before joining Ogilvy Sydney, where she’s also a member of the agency’s Behavioural Science unit. Anna is vocal about her experiences as a mixed-race woman with OCD, ADHD and depression, and is passionate about driving more in-depth approaches to inclusion and diversity in advertising and beyond.
Our chat includes:
Understanding neurodiversity and how organisations can be more inclusive to neurodiverse team members
ADHD including Anna’s own experiences being diagnosed
The idea of renaissance women strategists
Intersectionality and the importance of nuance in our perspectives of humans
Links to some of the stuff we chatted about:
Lemon paper by Orlando Wood - How left brain thinking is undermining creativity and making advertising less effective
John Cleese creativity talk at Nudgestock 2021
Learn more about Anna’s strategy career, and check out her amazing artwork
Anna’s 2017 article on transformational thinking quoted in the interview

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Kim Mackenzie is an independent brand strategy consultant, copywriter and team builder with over 15 years experience. She has successfully transformed agency teams and collaborated with brands including Netflix, Lululemon, The Washington Post, Google, Apple and Michael Kors. Kim very much believes in paying it forward, founding the Ladies who Strategize online community which has over 1600 members globally.
Our chat includes:
How strategy shapes creative and how copywriting shapes strategy
Curiosity and relationship building in successful business development
The founding of Ladies who Strategize
If you identify as female and work as a strategist you can apply to join the Ladies who Strategize slack group
Find out more about Kim’s freelance services and experience
How to Win Friends and Influence People by Dale Carnegie
Chuck Klosterman on interview techniques
 

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Ellen Petry Leanse is a Silicon Valley pioneer. She joined Apple in the 1980s and was a member of the Macintosh launch team and created the company’s first user focused online presence. Ellen has worked at or with company’s including Google, Facebook and Microsoft to make innovation more meaningful. Ellen is now Chief People officer at Lucidworks as well as being a Stanford Instructor, entrepreneur and author of The Happiness Hack, a best-selling guide to the neuroscience of Happiness and life satisfaction.
Ellen and I chat about:
Women’s thinking super-power
Creativity as a strategic tool
Overcoming the use of permission language and showing up as equals
Mindfulness and reflective time
Links from our chat:
The Happiness Hack by Ellen Petry Leanse“Just” Say No by Ellen Petry Leanse
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Zoe is the founder of Bodacious, a London based strategy studio. Zoe has brought her strategic brain to leading agencies such as Universal McCann, and Droga5, consulted for Adidas and was the Global Head of Strategy for the Ridley Scott Creative Group. She has a wealth of experience across industries and if you follow Zoe on social media you’ll see she regularly advocates for other women in strategy.
Zoe and I chat about:
Zoe’s unique journey into strategy
The lost art of asking questions and why this is so important
Zoe’s perspective on what strategy is and what it looks like
The important but scary prospect of expressing yourself
Getting off the agency production wheel
Links to some of the stuff we talked about:
Zoe’s strategy studio Bodacious
Zoe’s articles on Finding the Beauty in Boredom and The Lost Art of Asking Questions
You can follow Zoe on twitter @zoescaman

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