Strategy Talks: Content Strategy for Small Teams

Dorien Morin-van Dam
  • 5.0 (10)
  • MARKETING
  • UPDATED WEEKLY

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.

  1. What Big Brands Know About Social That Small Businesses Don't

    18H AGO

    What Big Brands Know About Social That Small Businesses Don't

    You're posting consistently. Maybe you're even running some ads. But somehow the results still feel disconnected, like two separate efforts that never quite add up. The brands winning on social have figured out how to make organic and paid work together as one strategy. And the gap between what they know and what most small businesses are doing? It's bigger than you think. In this episode of Strategy Talks, host Dorien Morin-van Dam sits down with someone who has built that strategy from the inside, at P&G, Mercedes-Benz, Robinhood, and Western Digital. She's here to pull back the curtain and show you exactly how it's done. → Join the NEW Strategy Talks community Melissa Dawson is a strategic, brand-first social pro with 15 years under her belt. She currently works in corporate B2B data storage at WD (fka Western Digital). Melissa has experience across the spectrum in social — B2B and B2C, hardware, software, fintech, transportation, CPG, and much more. Brands she's worked with include Western Digital, Procter & Gamble, Luvs, dbt Labs, Robinhood, Mercedes-Benz, Circle K, RingCentral, VMware, Celebrity Cruises, Orangetheory, and When We All Vote. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    34 min
  2. Get Your YouTube Start 101 for Small Teams; a Step-By-Step Action Plan

    MAY 14

    Get Your YouTube Start 101 for Small Teams; a Step-By-Step Action Plan

    If you want to (re)start YouTube on a limited budget and with limited resources, this Strategy Talks episode is for you! Learn the exact YouTube system small teams use to launch fast, grow consistently, and turn content into revenue — without a big budget or burning out your team. Digital media executive Andrii Salii has scaled 50+ channels to €10M+ in revenue and 5 billion views, and in this episode he's giving away the whole playbook. → Join the NEW Strategy Talks community Andrii Salii is a digital media executive with 5+ years in YouTube, content strategy, and growth operations — having scaled 50+ digital media projects that today generate €10.2M+ in annual revenue. He specializes in building data-driven content ecosystems, leading distributed teams, and turning underperforming channels into profitable, scalable digital assets. Andrii helps companies grow through revenue-focused content strategy, operational excellence, and high-velocity production systems. What he brings: Delivered 2–5× KPI growth in 90–180 days for brands including FintechGarden, Ukraїner, and GenesisManaged and scaled global production teams across 10+ countries, securing 5B+ cumulative views and unlocking $500K+ in monetizationBuilt unified content workflows and SOPs that cut production time by ~30% and doubled output — without increasing budgetDesigned omnichannel strategies that increased YouTube revenue, podcast consumption (4×), LinkedIn reach (+59%), and overall funnel performanceLed P&L, budgets, and ROI-focused planning, optimizing content spend and improving measurable profitability across media portfoliosLaunched and accelerated monetized channels from scratch, crafting systems for scripting, packaging, metadata, and short-form growthImplemented AI-backed content workflows (ChatGPT, Midjourney, Gemini, ElevenLabs, Opus), improving speed, creativity, and scalability Andrii combines strategic thinking, analytical depth, and high-ownership execution to help companies grow their media pipelines, strengthen acquisition funnels, and turn content into a repeatable profit engine. RESOURCES: VidIQ extension 1of10 extension1of10 app AlsoAlsked Claude 101 course 30 mins free discovery call with Andrii, YouTube Producer Website Free YouTube checklists 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    49 min
  3. From Messy to Magnetic: A Simple Content Strategy for Small Teams

    MAY 7

    From Messy to Magnetic: A Simple Content Strategy for Small Teams

    Wouldn’t it be nice if your entire content strategy fit on one page, and your whole team could actually follow it? Small teams keep borrowing strategies designed for someone else entirely: different budget, different headcount, different audience, and wondering why nothing sticks. Stop working with a strategy that was never built for you. Guest Patricia Aber has spent her career doing the opposite: stripping complexity down until what's left is something a real team can actually execute. → Join the NEW Strategy Talks community Patricia Aber is a Digital Marketing Alchemist and business growth strategist based in Uganda, where she works with small teams through Nile Centre Business Support. She specializes in turning complex, scattered ideas into simple, executable content strategies — the kind that fit on one page and actually get results. Patricia believes strategy shouldn't feel like a manual, and she's on a mission to prove that clarity, not complexity, is the real competitive advantage. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    32 min
  4. What Your Prospects Are Dying to Tell You

    APR 30

    What Your Prospects Are Dying to Tell You

    Is your marketing based on assumptions? You think you know why someone downloaded your lead magnet. You think you know what problem they have. You think you know if they are ready to buy. Well, you are probably wrong. In this week's episode of Strategy Talks, you get to meet Moni Oloyede. She joined me to talk about what your prospects are dying to tell you, and how to set up your marketing to actually hear it. A system of smart questions built into what you are already doing. If you have ever wondered why your leads go cold... keep listening! → Join the NEW Strategy Talks community here. Moni Oloyede is a marketing strategist, educator, and founder of MO MarTech, where she helps small businesses and early-stage companies build marketing that actually works. With a career spanning corporate marketing and entrepreneurship, Moni now focuses on teaching founders how to connect marketing principles with modern tools like AI and marketing technology. She mentors entrepreneurs through organizations such as the Maryland Innovation Center and TEDCO, where she helps startups clarify their audience, sharpen their messaging, and develop practical go-to-market strategies. Her work centers on helping small teams stop chasing tactics and instead build marketing systems rooted in customer psychology, clear positioning, and repeatable content strategies. Through workshops, consulting, and speaking, Moni teaches business owners how to create content that attracts the right audience, communicates real value, and turns attention into customers. Her approach blends timeless marketing fundamentals with modern AI workflows so small teams can plan, produce, and distribute content more efficiently without losing the human connection that drives real engagement. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    31 min
  5. How Visibility Systems Help Provide Consistency in Small Teams

    APR 23

    How Visibility Systems Help Provide Consistency in Small Teams

    Are you the bottleneck in your own business? If your team stalls when you step away, you may be missing something most founders never think to build. Yvonne Heimann, founder of Ask Yvi and author of Mastering the Basics of ClickUp, joins Dorien Morin-van Dam as a guest on Strategy Talks this week to show you how visibility systems create real consistency in small teams, without adding complexity or headcount. → Join the NEW Strategy Talks community Yvonne Heimann is the founder of Ask Yvi and FemAuthority, where she helps marketing teams and founders build scalable systems that support leadership and growth. Since 2018 she has worked with agencies, digital businesses, and marketing teams to design operational structures that remove bottlenecks and restore strategic focus. Yvonne is a longtime systems strategist, ClickUp expert, and author of Mastering the Basics of ClickUp. Her work focuses on the intersection of leadership, decision architecture, and operational design so teams can scale execution without adding complexity or headcount. Resources from Yvi: https://funnel.askyvi.com/ultimate-guide-to-streamline-your-customer-journey SOP tool: http://askyvi.tips/whale 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    31 min
  6. How Becoming a Thought Leader Elevates Your Visibility in Your Industry

    APR 16

    How Becoming a Thought Leader Elevates Your Visibility in Your Industry

    What would someone find if they Googled you right now? For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it. In this episode of Strategy Talks, we're digging into one of the most overlooked growth levers in business: authority. Not the flashy, overnight kind — the real, durable visibility that makes the right people trust you before they ever get on a call with you. My guest spent twenty years helping others build that kind of credibility. Then she turned the lens on herself, and what she built is a genuine blueprint for going from hidden to recognized, without a big team or a big budget. If you've ever felt like your reputation should be doing more heavy lifting for you, this one's for you. → Join the NEW Strategy Talks community here Kelly Schuknecht is the CEO of Two Mile High Marketing, a strategic marketing agency that helps founders, CEOs, and professional service providers build visibility and grow influence through thought leadership. With a background in publishing and executive marketing, Kelly has spent over 15 years helping high-achievers turn their expertise into powerful personal brands. She speaks nationally on visibility, content strategy, and the mindset shift it takes to go from “behind the scenes” to center stage. Kelly's Book: AuthorityXFactor 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    33 min
  7. How to Lead Like a Human Content Machine: Consistent Content Without Burnout

    APR 9

    How to Lead Like a Human Content Machine: Consistent Content Without Burnout

    Some leaders are one bad week away from quitting content for good. You start strong: the ideas, the energy, the plan. Then life hits. A client crisis. A missed deadline. A season where you have nothing left. The content stops. Weeks turn into months. And the silence starts to feel permanent. Here's what nobody tells you: the leaders who show up consistently aren't the ones with more time. They're not the ones with bigger teams or better ideas. They're the ones who stopped trying to create like a machine, and learned to lead like a human. George B. Thomas is the founder of Sidekick Strategies, creator of the Superhuman Framework, and one of the most prolific content creators in his industry — 16 million words, 400+ podcast episodes, zero burnout. In this week's episode of Strategy Talks, we go deep on the system, the mindset, and the hard truth about why most leaders keep stopping and starting. → Join the NEW Strategy Talks community today Chapters: 00:00 Consistency Without Burnout 02:07 Meet George B Thomas 03:10 Purpose Passion And Systems 09:59 Hustle Culture Wake Up Call 13:12 AI Clone And Foundations 22:14 Obsidian Brain Map 22:47 Story Bank and Identity 27:01 Voice Prompts in Terminal 30:10 Agent Team and Self Learning 40:31 Build Your Brain Today George B. Thomas is the founder of Sidekick Strategies and Spiritual Side of Leadership, and creator of the Superhuman Framework, a proven system built on 4 Cornerstones and 10 H Pillars that helps leaders flourish in business and life. With 42+ HubSpot certifications and decades of experience in sales, marketing, and leadership development, George has dedicated his career to helping businesses grow and faith-driven professionals stop choosing between success and soul. He's a speaker, podcast host of "Beyond Your Default," and trusted guide for leaders who refuse to let the weight of leadership crush their calling. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook. George's Resources: The blog article George created during the LIVE show, no editing! https://www.sidekickstrategies.com/blog/content-strategy-five-things-marketers-need-to-know Services and AI Training: https://www.sidekickstrategies.com/training/ai-content-system https://www.sidekickstrategies.com/blog/websites-are-dead-web-systems-are-not https://www.sidekickstrategies.com/services/ai-content-systems Tools: https://www.delphi.ai/ https://obsidian.md/

    44 min
  8. 2026 LinkedIn Benchmarks: A LIVE Panel Discussion

    APR 6

    2026 LinkedIn Benchmarks: A LIVE Panel Discussion

    LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a year ago is now the top performer on the entire platform. So which LinkedIn are you showing up to: the one that's thriving, or the one that's leaving you behind? The 8 key findings from Socialinsider's 2026 LinkedIn Benchmarks report, based on the analysis of 1.3 million posts across 16,000+ business pages: LinkedIn's overall engagement rate is up 8% YoY, now averaging 5.20%Native document posts lead all formats with a 7.00% engagement rate — up 14% YoYEngagement grew across every format: text posts (+12%), images (+9%), and videos (+7%)Multi-image posts drive the most likes across all page sizesPolls outperform all other formats for impressions on pages with 50K+ followersVideo views declined 36% YoY across every page sizeBrands increased posting frequency in 2025, especially for visual-first formatsAudience growth slowed significantly in 2025, particularly for large accounts In this special panel edition of Strategy Talks, host Dorien Morin-van Dam sits down with four LinkedIn experts to do something this ^^^ data alone can't do: tell you exactly what to do next. 00:00 LinkedIn Shakeup Stats 02:00 Meet the Expert Panel 05:54 How to Read Benchmarks 09:04 Video Drops and What Works 13:09 Docs Albums Polls Growth 27:41 Follower Spikes and Patterns 29:02 Organic Wins Fuel Paid 32:51 Follower Growth Takes Time 36:42 Metrics Beyond Likes 48:15 Rapid Fire and Wrap Up The LinkedIn experts: 🎙 Miruna Vocheci: Social Media Manager at Socialinsider. She'll walk us through the data straight from the source. 🎙 Beth Granger: LinkedIn trainer, consultant, speaker, and beta-tester for LinkedIn itself. 🎙 Melonie Dodaro: Social Strategist for DNV, bestselling author of LinkedIn Unlocked, and Navigating LinkedIn for Sales. 🎙 Kristian Downer: Founder of DowSocial and a LinkedIn Ads strategist and marketing trainer. This conversation goes beyond the benchmarks and straight into the strategic decisions every marketer, B2B brand, and small business owner needs to make right now. → Join the NEW Strategy Talks community 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. This special episode was streamed exclusively on LinkedIn.

    1h 1m
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About

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.

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