Strategy Talks: Content Strategy for Small Teams

Dorien Morin-van Dam
  • 5.0 (10)
  • MARKETING
  • UPDATED WEEKLY

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist, interviews operators who share repeatable plays you can run this month. Built for small teams, founders, agencies, and solo consultants, each 30-minute episode focuses on one of three pillars: content strategy and planning, distribution and SEO, or AI for content operations. You’ll get a clear problem definition, the exact steps, a working example, and one number that proves it. We keep intros short, skip the fluff, and finish with a quick checklist so you can implement fast. New episodes stream live on LinkedIn, YouTube, and Facebook, then publish on all major podcast apps. If you’re done with random acts of content and want a system that compounds, this show gives you practical plays, tools, and templates that help you stand out, earn qualified attention, and create consistent demand.

  1. How Becoming a Thought Leader Elevates Your Visibility in Your Industry

    2D AGO

    How Becoming a Thought Leader Elevates Your Visibility in Your Industry

    What would someone find if they Googled you right now? For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it. In this episode of Strategy Talks, we're digging into one of the most overlooked growth levers in business: authority. Not the flashy, overnight kind — the real, durable visibility that makes the right people trust you before they ever get on a call with you. My guest spent twenty years helping others build that kind of credibility. Then she turned the lens on herself, and what she built is a genuine blueprint for going from hidden to recognized, without a big team or a big budget. If you've ever felt like your reputation should be doing more heavy lifting for you, this one's for you. → Join the NEW Strategy Talks community here Kelly Schuknecht is the CEO of Two Mile High Marketing, a strategic marketing agency that helps founders, CEOs, and professional service providers build visibility and grow influence through thought leadership. With a background in publishing and executive marketing, Kelly has spent over 15 years helping high-achievers turn their expertise into powerful personal brands. She speaks nationally on visibility, content strategy, and the mindset shift it takes to go from “behind the scenes” to center stage. Kelly's Book: AuthorityXFactor 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    33 min
  2. How to Lead Like a Human Content Machine: Consistent Content Without Burnout

    APR 9

    How to Lead Like a Human Content Machine: Consistent Content Without Burnout

    Some leaders are one bad week away from quitting content for good. You start strong: the ideas, the energy, the plan. Then life hits. A client crisis. A missed deadline. A season where you have nothing left. The content stops. Weeks turn into months. And the silence starts to feel permanent. Here's what nobody tells you: the leaders who show up consistently aren't the ones with more time. They're not the ones with bigger teams or better ideas. They're the ones who stopped trying to create like a machine, and learned to lead like a human. George B. Thomas is the founder of Sidekick Strategies, creator of the Superhuman Framework, and one of the most prolific content creators in his industry — 16 million words, 400+ podcast episodes, zero burnout. In this week's episode of Strategy Talks, we go deep on the system, the mindset, and the hard truth about why most leaders keep stopping and starting. → Join the NEW Strategy Talks community today Chapters: 00:00 Consistency Without Burnout 02:07 Meet George B Thomas 03:10 Purpose Passion And Systems 09:59 Hustle Culture Wake Up Call 13:12 AI Clone And Foundations 22:14 Obsidian Brain Map 22:47 Story Bank and Identity 27:01 Voice Prompts in Terminal 30:10 Agent Team and Self Learning 40:31 Build Your Brain Today George B. Thomas is the founder of Sidekick Strategies and Spiritual Side of Leadership, and creator of the Superhuman Framework, a proven system built on 4 Cornerstones and 10 H Pillars that helps leaders flourish in business and life. With 42+ HubSpot certifications and decades of experience in sales, marketing, and leadership development, George has dedicated his career to helping businesses grow and faith-driven professionals stop choosing between success and soul. He's a speaker, podcast host of "Beyond Your Default," and trusted guide for leaders who refuse to let the weight of leadership crush their calling. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook. George's Resources: The blog article George created during the LIVE show, no editing! https://www.sidekickstrategies.com/blog/content-strategy-five-things-marketers-need-to-know Services and AI Training: https://www.sidekickstrategies.com/training/ai-content-system https://www.sidekickstrategies.com/blog/websites-are-dead-web-systems-are-not https://www.sidekickstrategies.com/services/ai-content-systems Tools: https://www.delphi.ai/ https://obsidian.md/

    44 min
  3. 2026 LinkedIn Benchmarks: A LIVE Panel Discussion

    APR 6

    2026 LinkedIn Benchmarks: A LIVE Panel Discussion

    LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a year ago is now the top performer on the entire platform. So which LinkedIn are you showing up to: the one that's thriving, or the one that's leaving you behind? The 8 key findings from Socialinsider's 2026 LinkedIn Benchmarks report, based on the analysis of 1.3 million posts across 16,000+ business pages: LinkedIn's overall engagement rate is up 8% YoY, now averaging 5.20%Native document posts lead all formats with a 7.00% engagement rate — up 14% YoYEngagement grew across every format: text posts (+12%), images (+9%), and videos (+7%)Multi-image posts drive the most likes across all page sizesPolls outperform all other formats for impressions on pages with 50K+ followersVideo views declined 36% YoY across every page sizeBrands increased posting frequency in 2025, especially for visual-first formatsAudience growth slowed significantly in 2025, particularly for large accounts In this special panel edition of Strategy Talks, host Dorien Morin-van Dam sits down with four LinkedIn experts to do something this ^^^ data alone can't do: tell you exactly what to do next. 00:00 LinkedIn Shakeup Stats 02:00 Meet the Expert Panel 05:54 How to Read Benchmarks 09:04 Video Drops and What Works 13:09 Docs Albums Polls Growth 27:41 Follower Spikes and Patterns 29:02 Organic Wins Fuel Paid 32:51 Follower Growth Takes Time 36:42 Metrics Beyond Likes 48:15 Rapid Fire and Wrap Up The LinkedIn experts: 🎙 Miruna Vocheci: Social Media Manager at Socialinsider. She'll walk us through the data straight from the source. 🎙 Beth Granger: LinkedIn trainer, consultant, speaker, and beta-tester for LinkedIn itself. 🎙 Melonie Dodaro: Social Strategist for DNV, bestselling author of LinkedIn Unlocked, and Navigating LinkedIn for Sales. 🎙 Kristian Downer: Founder of DowSocial and a LinkedIn Ads strategist and marketing trainer. This conversation goes beyond the benchmarks and straight into the strategic decisions every marketer, B2B brand, and small business owner needs to make right now. → Join the NEW Strategy Talks community 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. This special episode was streamed exclusively on LinkedIn.

    1h 1m
  4. How to Build an Agency You Love Running (and One That Holds Value)

    APR 2

    How to Build an Agency You Love Running (and One That Holds Value)

    If you can't take a two-week vacation without your agency falling apart, you don't own an agency. You ARE the agency. This week's guest Steve Guberman built one, sold one, and now coaches others to stop making that mistake. In this episode of Strategy Talks, we will be talking about what actually builds value,what silently kills it,and how to build something worth buying, and worth running. This episode is your wake-up call. → Join the NEW Strategy Talks community here 00:00 You Are the Agency 01:20 Welcome to Strategy Talks 02:55 Owner Dependency Warning Signs 06:34 Delegation That Enables Growth 09:05 CEO Role and Focus 10:13 Copycat Goals vs Real Success 12:01 Profitability and Niching 13:45 What Buyers Really Value 14:57 AI Adoption Stages for Agencies 25:05 Sellable and Enjoyable Agency Steve Guberman is the founder of Agency Outsight, where he helps agency owners build the business of their dreams—with clarity, purpose, and profit. A former agency founder who successfully exited his own firm, Steve now guides creative, marketing, and digital leaders through growth, positioning, and the complex decisions that come with scaling or selling an agency. Drawing on his experience as both a coach and M&A advisor, he helps owners understand what truly drives long-term value—financially and personally. As host of the Agency Bytes podcast, Steve shares real stories and lessons from top agency leaders to help others grow with intention. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. The Agency Owner's Audit No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    32 min
  5. Rebranding Won't Fix Your Pipeline. Repositioning Will

    MAR 26

    Rebranding Won't Fix Your Pipeline. Repositioning Will

    Rebranding feels productive, right? But it rarely fixes what’s broken. In this episode of Strategy Talks, Dorien Morin-van Dam hosts Beatrice Gutknecht as she breaks down why most companies don’t have a brand problem; they have a positioning problem. And how that misalignment shows up everywhere: in unclear messaging, content that doesn’t convert, and sales conversations that stall. You’ll learn how to spot the difference, and what to change, so your brand actually drives pipeline. If your content isn’t converting or your message keeps changing, this is the conversation you need. → Join the NEW Strategy Talks community here Beatrice Gutknecht is the Founder of Badassery by B, shifting how businesses are seen with ROI (like increasing brand value, AKA business value, and reducing sales and marketing costs) and practical operations-focused brand strategy, and Host of The Art of Branding Podcast. Beatrice is a firm believer that the classic ‘rebrand’ is BS and a great way to spend a bunch of money while losing market share and trust and restart the growth cycle from scratch. What’s effective? Repositioning and refreshing your brand. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    32 min
  6. The Hidden Reason Small Teams Don’t Publish Enough Content (and the Fix)

    MAR 12

    The Hidden Reason Small Teams Don’t Publish Enough Content (and the Fix)

    Ever notice how the post is basically done… but somehow it never publishes? That “last 10%” is where small teams lose momentum: endless tweaks, one more review, waiting on someone to approve it, waiting on someone to “have time.” And here’s the hard truth: most small teams don’t have a content problem. They have a shipping problem. In this episode, Dorien is joined by Robin J. Emdon, creator of GetResultsology, to break down what’s actually happening when smart teams procrastinate, and how to replace the chaos with a simple system that compounds: clear ownership, a real definition of done, and lightweight accountability that doesn’t add more meetings. If your content is stuck in draft mode, this is your reset, so you can ship consistently and get results. → Join the NEW Strategy Talks SKOOL community here Robin J. Emdon is the creator of GetResultsology® – The Science of Getting Stuff Done!, a practical system designed to help solopreneurs and self-starters overcome procrastination, build momentum, and follow through on what matters most. Known as The Procrastination Slayer and The Momentum Architect, Robin helps turn scattered effort into consistent progress — one focused action at a time. Robin's FREE resources 5-Days to Skyrocket Your Productivityand Kick Procrastination to the Curb!Really Useful Tips (FREE GetResultsology Book - PDF) 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    35 min
  7. How to Outwrite AI: Ways to Keep Your Human Voice and Stand Out

    MAR 5

    How to Outwrite AI: Ways to Keep Your Human Voice and Stand Out

    If your market is crowded, ‘more content’ won’t save you, but more of you will. In this episode, guest Stephen Mostrom and host Dorien Morin-van Dam break down what it actually means to outwrite AI as a small business: keeping your human voice, sharpening what makes you distinct, and using AI in a way that supports your thinking instead of replacing it. Because the goal isn’t to publish faster. The goal is to be remembered—and trusted—when the buyer is comparing options. Are you struggling to be seen and heard? THIS one’s for you! → Join the NEW Strategy Talks community today. Stephen Mostrom is a damn smart writer for tech, finance, and healthcare brands. He cofounded a content agency, Damn Smart Marketing, to help execs and companies turn their big ideas into sharp, human-first writing that breaks through the noise. Outside work, you'll find Stephen hanging with his wife (and business partner), two boys, and three pups. He loves a good book, a great glass of Syrah, and premier league soccer. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    40 min
  8. Strategic Partnerships for Growth: How to Tap Into an Existing Audience

    FEB 12

    Strategic Partnerships for Growth: How to Tap Into an Existing Audience

    Every single week, I tap into someone else’s audience — on purpose. And every week, my guests tap into mine. That’s not luck. That’s strategy. Strategic partnerships are one of the fastest, most powerful ways to grow, ESPECIALLY if you’re a founder, consultant, or small team without a massive audience (yet). This week on Strategy Talks, I’m bringing on someone who gets it: Alexandra Black-Paulick; a strategist who helps brands grow by partnering smarter. We’re breaking down: 🧡 How to access warm, trusting audiences without cold pitching 🧡 How to avoid becoming the “junior brand” in the deal 🧡 Why most people approach partnerships backwards — and how to fix it If you’ve got the right offer but not enough eyes on it, this conversation is your growth unlock. → Join the NEW Strategy Talks community here I’m I’m Alexandra Black, a fractional marketing director who helps brands get clear, consistent, and confident in how they show up. After 15 years leading marketing for B2B and D2C companies, I’ve learned how to cut through complexity and build marketing strategies that get results. I live in Denver and love partnering with teams who are ready to grow—without the chaos. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    33 min
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5
out of 5
10 Ratings

About

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist, interviews operators who share repeatable plays you can run this month. Built for small teams, founders, agencies, and solo consultants, each 30-minute episode focuses on one of three pillars: content strategy and planning, distribution and SEO, or AI for content operations. You’ll get a clear problem definition, the exact steps, a working example, and one number that proves it. We keep intros short, skip the fluff, and finish with a quick checklist so you can implement fast. New episodes stream live on LinkedIn, YouTube, and Facebook, then publish on all major podcast apps. If you’re done with random acts of content and want a system that compounds, this show gives you practical plays, tools, and templates that help you stand out, earn qualified attention, and create consistent demand.

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