Strategy Talks: Content Strategy for Small Teams

Dorien Morin-van Dam
  • 5.0 (10)
  • Marketing
  • Updated Weekly

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.

  1. Stop Posting. Start Building a Content Pipeline.

    5d ago

    Stop Posting. Start Building a Content Pipeline.

    You're posting consistently. You've got a content calendar and a plan, and yet... the premium clients aren't showing up. So you do what any smart business owner does: you try more. Adding more platforms. Trying more formats and increasing your posting frequency. Yikes! Volume was never the variable. Now what? The businesses pulling in six-figure clients from social media aren't posting more than you. They're operating differently than you — with a connected system where every piece of content, every ad dollar, and every relationship feeds the same pipeline. In this episode of Strategy Talks, I will be talking about that ecosystem with my guest, so you can learn how a small team builds it without a big budget. → Join the NEW Strategy Talks community Most entrepreneurs don't have a visibility problem. They have a strategy problem — and someone sold them a shortcut instead of a system. Ginna Tassanelli has spent 24+ years watching brilliant business owners chase algorithms and wonder why premium clients aren't finding them. The marketing industry keeps selling "post more, grow faster" while ignoring the thing that actually moves money: a connected ecosystem where every channel compounds on itself. As founder of HYPE Media and architect of the Visibility to Profits™ system, Ginna has driven over $60M in client results — not with massive ad budgets, but by building marketing ecosystems that turn organic content, low-budget ads, and real relationships into a pipeline that works even when you're not. She doesn't come to inspire you to feel something. She comes to hand you a framework you can use Monday morning. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    34 min
  2. Small Business PR: You're More Newsworthy Than You Think

    Jun 18

    Small Business PR: You're More Newsworthy Than You Think

    You don't need a big budget, a PR firm, or a Shark Tank appearance to earn real media coverage. What you need is a strategy, and the right story. In this episode of Strategy Talks, host Dorien Morin-van Dam and guest Mickie Kennedy dig into why 97% of press releases never generate a single piece of earned media, what the 3% that do have in common, and how small businesses can use tools like industry surveys, customer story arcs, and strategic press releases to build real credibility and visibility, without spending a fortune. You'll walk away with concrete ideas you can actually use, and a whole new perspective on how newsworthy your small business already is. → Join the NEW Strategy Talks community Mickie Kennedy founded eReleases 28 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    31 min
  3. Story Before Strategy: The LinkedIn Edge

    Jun 11

    Story Before Strategy: The LinkedIn Edge

    Lotsa people treat LinkedIn like a billboard. They pick a look, post some updates, hope the right people notice. And when it doesn't work, the instinct is to fix the tactics. Better headlines. More hashtags. A new posting schedule. But tactics built on a story you haven't found yet? They won't save you. This week's Strategy Talks guest has been helping entrepreneurs and consultants do the harder, more important work first: uncovering the story that makes everything else on LinkedIn actually land. Once you have that, the strategy almost writes itself. → Join the NEW Strategy Talks community Anneke van der Voort helps entrepreneurs, advisors, and teams build a professional presence on LinkedIn — visible in a way that feels authentic and attracts the right clients. With a background in marketing, communications, and PR across both business and higher education, she has been working with LinkedIn since 2005. In 2013 she founded PRminded, and since then has helped countless professionals find their story and translate it into a profile and content strategy that actually works. Her experience spans 20 years in B2B marketing, 10 years as a lecturer, and time living and working in Singapore and London — all of which shaped her international perspective and no-nonsense approach. Clients often say she brings calm and clarity to a platform that can feel overwhelming — and that working with her goes beyond visibility to real positioning and purposeful connection. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    31 min
  4. Turn Podcast Listeners Into a Loyal Community

    Jun 4

    Turn Podcast Listeners Into a Loyal Community

    You can have thousands of downloads and still feel like you're talking to nobody. The difference between a podcast people consume and one they can't stop talking about isn't production quality or a big marketing budget; it's community. And it's something you can build deliberately, from day one. Jen Cole knows exactly how. A social media strategist with over a decade of experience building loyal fanbases for brands, she co-launched So THIS Happened less than a year ago — and already has listeners texting her when an episode is late, sponsors emerging from her inner circle, and a community called the Sip Squad showing up in the wild to tell her they love the show. In this episode, Jen breaks down the real difference between an audience and a community, why engagement metrics matter more than follower counts, and the one thing she did a full month before her first episode even aired. She also shares how she named her community, why having a co-host might be the smartest growth strategy you're not thinking about, and the two-and-a-half-minute video move that can start building your community this week. Whether you're podcast-curious, a few episodes in, or years into a show that still feels quiet, this one's for you. → Join the NEW Strategy Talks community Jen Cole believes marketing works best when it feels like something — not just something that performs. A social media strategist with over a decade of experience, she's the Social Media Manager for Archer Hotel Collection, co-host of Making a Marketer and So THIS Happened, and the writer behind the Jenfluenced newsletter. Her work lives at the intersection of brand storytelling, community strategy, and AI in marketing — and she has a particular gift for making all three feel accessible. Based in Wichita, Kansas, Jen is the kind of marketer who thinks like a host: always considering the experience on the other end. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    35 min
  5. What a Fractional CMO Wants from Content Decisions

    May 28

    What a Fractional CMO Wants from Content Decisions

    You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you? Most content creators never find out what happens on the other side of that handoff. This week's guest has lived on both sides of that wall. She started as a creator, with a background in fine art, and now she's the one in the room deciding what gets approved, what gets sent back, and what gets shelved entirely, as a fractional CMO for clients across three continents. This week on Strategy Talks, we're getting into what a CMO is actually thinking when your content lands on their desk, and what you can do about it. → Join the NEW Strategy Talks community here. Anna Geffert studied fine art, graduating just weeks before COVID hit. She made the switch to marketing after working in a museum, and has spent the last two years freelancing, evolving from marketing strategist to fractional CMO with clients on three continents. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    33 min
  6. What Big Brands Know About Social That Small Businesses Don't

    May 21

    What Big Brands Know About Social That Small Businesses Don't

    You're posting consistently. Maybe you're even running some ads. But somehow the results still feel disconnected, like two separate efforts that never quite add up. The brands winning on social have figured out how to make organic and paid work together as one strategy. And the gap between what they know and what most small businesses are doing? It's bigger than you think. In this episode of Strategy Talks, host Dorien Morin-van Dam sits down with someone who has built that strategy from the inside, at P&G, Mercedes-Benz, Robinhood, and Western Digital. She's here to pull back the curtain and show you exactly how it's done. → Join the NEW Strategy Talks community Melissa Dawson is a strategic, brand-first social pro with 15 years under her belt. She currently works in corporate B2B data storage at WD (fka Western Digital). Melissa has experience across the spectrum in social — B2B and B2C, hardware, software, fintech, transportation, CPG, and much more. Brands she's worked with include Western Digital, Procter & Gamble, Luvs, dbt Labs, Robinhood, Mercedes-Benz, Circle K, RingCentral, VMware, Celebrity Cruises, Orangetheory, and When We All Vote. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    34 min
  7. Get Your YouTube Start 101 for Small Teams; a Step-By-Step Action Plan

    May 14

    Get Your YouTube Start 101 for Small Teams; a Step-By-Step Action Plan

    If you want to (re)start YouTube on a limited budget and with limited resources, this Strategy Talks episode is for you! Learn the exact YouTube system small teams use to launch fast, grow consistently, and turn content into revenue — without a big budget or burning out your team. Digital media executive Andrii Salii has scaled 50+ channels to €10M+ in revenue and 5 billion views, and in this episode he's giving away the whole playbook. → Join the NEW Strategy Talks community Andrii Salii is a digital media executive with 5+ years in YouTube, content strategy, and growth operations — having scaled 50+ digital media projects that today generate €10.2M+ in annual revenue. He specializes in building data-driven content ecosystems, leading distributed teams, and turning underperforming channels into profitable, scalable digital assets. Andrii helps companies grow through revenue-focused content strategy, operational excellence, and high-velocity production systems. What he brings: Delivered 2–5× KPI growth in 90–180 days for brands including FintechGarden, Ukraїner, and GenesisManaged and scaled global production teams across 10+ countries, securing 5B+ cumulative views and unlocking $500K+ in monetizationBuilt unified content workflows and SOPs that cut production time by ~30% and doubled output — without increasing budgetDesigned omnichannel strategies that increased YouTube revenue, podcast consumption (4×), LinkedIn reach (+59%), and overall funnel performanceLed P&L, budgets, and ROI-focused planning, optimizing content spend and improving measurable profitability across media portfoliosLaunched and accelerated monetized channels from scratch, crafting systems for scripting, packaging, metadata, and short-form growthImplemented AI-backed content workflows (ChatGPT, Midjourney, Gemini, ElevenLabs, Opus), improving speed, creativity, and scalability Andrii combines strategic thinking, analytical depth, and high-ownership execution to help companies grow their media pipelines, strengthen acquisition funnels, and turn content into a repeatable profit engine. RESOURCES: VidIQ extension 1of10 extension1of10 app AlsoAlsked Claude 101 course 30 mins free discovery call with Andrii, YouTube Producer Website Free YouTube checklists 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    49 min
  8. From Messy to Magnetic: A Simple Content Strategy for Small Teams

    May 7

    From Messy to Magnetic: A Simple Content Strategy for Small Teams

    Wouldn’t it be nice if your entire content strategy fit on one page, and your whole team could actually follow it? Small teams keep borrowing strategies designed for someone else entirely: different budget, different headcount, different audience, and wondering why nothing sticks. Stop working with a strategy that was never built for you. Guest Patricia Aber has spent her career doing the opposite: stripping complexity down until what's left is something a real team can actually execute. → Join the NEW Strategy Talks community Patricia Aber is a Digital Marketing Alchemist and business growth strategist based in Uganda, where she works with small teams through Nile Centre Business Support. She specializes in turning complex, scattered ideas into simple, executable content strategies — the kind that fit on one page and actually get results. Patricia believes strategy shouldn't feel like a manual, and she's on a mission to prove that clarity, not complexity, is the real competitive advantage. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    32 min
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About

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.

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