Strategy Talks: Content Strategy for Small Teams

Dorien Morin-van Dam
  • 5.0 (10)
  • MARKETING
  • UPDATED WEEKLY

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist, interviews operators who share repeatable plays you can run this month. Built for small teams, founders, agencies, and solo consultants, each 30-minute episode focuses on one of three pillars: content strategy and planning, distribution and SEO, or AI for content operations. You’ll get a clear problem definition, the exact steps, a working example, and one number that proves it. We keep intros short, skip the fluff, and finish with a quick checklist so you can implement fast. New episodes stream live on LinkedIn, YouTube, and Facebook, then publish on all major podcast apps. If you’re done with random acts of content and want a system that compounds, this show gives you practical plays, tools, and templates that help you stand out, earn qualified attention, and create consistent demand.

  1. The Hidden Reason Small Teams Don’t Publish Enough Content (and the Fix)

    16H AGO

    The Hidden Reason Small Teams Don’t Publish Enough Content (and the Fix)

    Ever notice how the post is basically done… but somehow it never publishes? That “last 10%” is where small teams lose momentum: endless tweaks, one more review, waiting on someone to approve it, waiting on someone to “have time.” And here’s the hard truth: most small teams don’t have a content problem. They have a shipping problem. In this episode, Dorien is joined by Robin J. Emdon, creator of GetResultsology, to break down what’s actually happening when smart teams procrastinate, and how to replace the chaos with a simple system that compounds: clear ownership, a real definition of done, and lightweight accountability that doesn’t add more meetings. If your content is stuck in draft mode, this is your reset, so you can ship consistently and get results. → Join the NEW Strategy Talks SKOOL community here Robin J. Emdon is the creator of GetResultsology® – The Science of Getting Stuff Done!, a practical system designed to help solopreneurs and self-starters overcome procrastination, build momentum, and follow through on what matters most. Known as The Procrastination Slayer and The Momentum Architect, Robin helps turn scattered effort into consistent progress — one focused action at a time. Robin's FREE resources 5-Days to Skyrocket Your Productivityand Kick Procrastination to the Curb!Really Useful Tips (FREE GetResultsology Book - PDF) 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    35 min
  2. How to Outwrite AI: Ways to Keep Your Human Voice and Stand Out

    MAR 5

    How to Outwrite AI: Ways to Keep Your Human Voice and Stand Out

    If your market is crowded, ‘more content’ won’t save you, but more of you will. In this episode, guest Stephen Mostrom and host Dorien Morin-van Dam break down what it actually means to outwrite AI as a small business: keeping your human voice, sharpening what makes you distinct, and using AI in a way that supports your thinking instead of replacing it. Because the goal isn’t to publish faster. The goal is to be remembered—and trusted—when the buyer is comparing options. Are you struggling to be seen and heard? THIS one’s for you! → Join the NEW Strategy Talks community today. Stephen Mostrom is a damn smart writer for tech, finance, and healthcare brands. He cofounded a content agency, Damn Smart Marketing, to help execs and companies turn their big ideas into sharp, human-first writing that breaks through the noise. Outside work, you'll find Stephen hanging with his wife (and business partner), two boys, and three pups. He loves a good book, a great glass of Syrah, and premier league soccer. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    40 min
  3. Strategic Partnerships for Growth: How to Tap Into an Existing Audience

    FEB 12

    Strategic Partnerships for Growth: How to Tap Into an Existing Audience

    Every single week, I tap into someone else’s audience — on purpose. And every week, my guests tap into mine. That’s not luck. That’s strategy. Strategic partnerships are one of the fastest, most powerful ways to grow, ESPECIALLY if you’re a founder, consultant, or small team without a massive audience (yet). This week on Strategy Talks, I’m bringing on someone who gets it: Alexandra Black-Paulick; a strategist who helps brands grow by partnering smarter. We’re breaking down: 🧡 How to access warm, trusting audiences without cold pitching 🧡 How to avoid becoming the “junior brand” in the deal 🧡 Why most people approach partnerships backwards — and how to fix it If you’ve got the right offer but not enough eyes on it, this conversation is your growth unlock. → Join the NEW Strategy Talks community here I’m I’m Alexandra Black, a fractional marketing director who helps brands get clear, consistent, and confident in how they show up. After 15 years leading marketing for B2B and D2C companies, I’ve learned how to cut through complexity and build marketing strategies that get results. I live in Denver and love partnering with teams who are ready to grow—without the chaos. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    33 min
  4. How to Content Creation to Content Direction and Win in 2026

    FEB 5

    How to Content Creation to Content Direction and Win in 2026

    You know that feeling when you’ve posted your 4th piece of content this week… … and all you hear is crickets? You’re not alone, and you’re not doing it wrong. You might be missing something, though. You need direction. This episode of Strategy Talks features Kendra Losee, marketing strategist, visibility expert, and host of the brand new podcast 'Marketing for People Like Us', to talk about the shift smart teams are making in 2026: from reactive content to intentional strategy. We’ll get into what to stop doing, how to lead with clarity, and why so much “good content” is quietly failing. If you’re a founder, freelancer, or part of a small marketing team, this one's for you. → Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060 Kendra Losee helps business owners stop swearing at their marketing and turn it into something that actually works. She's spent more than two decades working with Fortune 100s, startups, agencies, and her own company. Which means she knows what moves the needle, what's worth your time, and what you can stop doing altogether. Kendra specializes in helping business owners turn marketing that grew organically into something strategic. Her approach cuts through the 'that's just how we do it' and 'why isn't this working,' so you can get the clients you want, grow the business you envisioned, and stop second-guessing marketing decisions. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    35 min
  5. From Content to Comments to Customers: The Growth Power of Social Care

    JAN 29

    From Content to Comments to Customers: The Growth Power of Social Care

    Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere. You are posting, people are liking, maybe even commenting, but it’s not turning into real relationships, or real results. That’s because what happens after you post is just as important as what you post. And that’s where today’s guest comes in. I this episode, Dorien is joined by Brooke Sellas — award-winning CEO of B Squared Media — who’s here to show us how social care is the missing link between content strategy and customer experience. If you think social care is just answering DMs or complaints, think again. You’ll learn how small teams can turn everyday comments into trust, loyalty, and actual growth — with clear plays you can run this week. → Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060 Brooke Sellas is shaping the future of digital marketing one conversation at a time. An award-winning CEO, she leads B Squared Media, a social experience management firm helping global brands like Brother International, Miele, and Vanguard turn digital conversations into trust and loyalty. Explore her insights in Conversations That Connect, her thought leadership on CMSWire, or her expert-led courses—including multiple programs at the University of California, Irvine and a LinkedIn Learning course on Social Care. Resource from Brooke, The State of Social Care 2026 https://bsquared.media/the-state-of-social-care-2026/ 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use.

    31 min
  6. AI Visibility: How to Show Up in LLMs Without a Big SEO Budget

    JAN 22

    AI Visibility: How to Show Up in LLMs Without a Big SEO Budget

    Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing? In this episode of Strategy Talks, Dorien sits down with AI visibility and SEO expert Jason Khoo, founder of Zupo, to explore how brands can earn presence in large language models (LLMs) without relying on huge content budgets or outdated keyword tactics. You’ll walk away with: + A clear definition of “AI Visibility” and how it differs from SEO + Content plays that help ChatGPT, Perplexity, and Google SGE surface your brand + Real-world examples of what works (and what’s already obsolete) + A framework to audit your site and content for LLM readiness + One key metric to track your AI search presence in 2026 If you’re done chasing rankings and want your brand to show up where decisions now start, this episode gives you a roadmap to compete, no agency required. → Join the community here: https://www.skool.com/strategy-talks-4060 Jason Khoo is the Founder and CEO of Zupo, an award-winning AI visibility & SEO agency, and a leading voice on adapting businesses to the evolving search landscape. With deep expertise in Search Engine Optimization and Thought Leadership, Jason has expanded into Generative Engine Optimization (GEO) and AI Visibility, helping brands optimize for Google, ChatGPT, Perplexity and beyond.​ 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use.

    40 min
  7. What Leaders Get Wrong About Content Strategy (And How to Fix It)

    JAN 15

    What Leaders Get Wrong About Content Strategy (And How to Fix It)

    If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You! It's you; you might be the problem. Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy Talks, with a bold conversation about what small team leaders get wrong about content strategy, and how to fix it fast. We’ll unpack the hidden leadership habits that block content flow, dilute brand voice, and create endless bottlenecks. Walk away with practical ways to improve internal alignment, team communication, and strategic clarity, so your content actually reflects who you are and where you're going. Perfect for founders, team leads, marketers, and consultants building systems that scale. Resources: Dorien on LinkedIn Strategy Talks Video Podcast | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks Video Podcast | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks Video Podcast | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks Video Podcast | Season 4 YouTube Playlist: https://bit.ly/3WVPUUg Strategy Talks Video Podcast | Season 5 YouTube Playlist: https://bit.ly/4pDRaqo

    37 min
  8. How to Navigate the Constant Market Shifts and Business Pivots With Ease

    12/18/2025

    How to Navigate the Constant Market Shifts and Business Pivots With Ease

    How do you stay true to your story when your market forces you to change everything?  On this episode of Strategy Talks, I sit down Haley Walden to dig into how the most resilient creators pivot not just what they sell,  but how they talk about themselves. (And yes, we talk martial arts & books too.) The market is changing, and if you are in need of a business pivot, this one’s for you!  ★★★★★ Haley Walden is an intuitive brand voice copywriter, editor, and book coach who helps thought leaders and innovative brands position themselves as industry experts, influencers, and visionaries in their fields. She's a multi-passionate geek with many obsessions, including reading, martial arts, film, music, and musicals. When she's not serving her clients, she's immersed in the magical world of The Witness Tree Chronicles, her epic fantasy series-in-progress. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Haley Walden Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    33 min
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5
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About

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist, interviews operators who share repeatable plays you can run this month. Built for small teams, founders, agencies, and solo consultants, each 30-minute episode focuses on one of three pillars: content strategy and planning, distribution and SEO, or AI for content operations. You’ll get a clear problem definition, the exact steps, a working example, and one number that proves it. We keep intros short, skip the fluff, and finish with a quick checklist so you can implement fast. New episodes stream live on LinkedIn, YouTube, and Facebook, then publish on all major podcast apps. If you’re done with random acts of content and want a system that compounds, this show gives you practical plays, tools, and templates that help you stand out, earn qualified attention, and create consistent demand.

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