Strategy Talks: Content Strategy for Small Teams

Dorien Morin-van Dam
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist, interviews operators who share repeatable plays you can run this month. Built for small teams, founders, agencies, and solo consultants, each 30-minute episode focuses on one of three pillars: content strategy and planning, distribution and SEO, or AI for content operations. You’ll get a clear problem definition, the exact steps, a working example, and one number that proves it. We keep intros short, skip the fluff, and finish with a quick checklist so you can implement fast. New episodes stream live on LinkedIn, YouTube, and Facebook, then publish on all major podcast apps. If you’re done with random acts of content and want a system that compounds, this show gives you practical plays, tools, and templates that help you stand out, earn qualified attention, and create consistent demand.

  1. How to Content Creation to Content Direction and Win in 2026

    2D AGO

    How to Content Creation to Content Direction and Win in 2026

    You know that feeling when you’ve posted your 4th piece of content this week… … and all you hear is crickets? You’re not alone, and you’re not doing it wrong. You might be missing something, though. You need direction. This episode of Strategy Talks features Kendra Losee, marketing strategist, visibility expert, and host of the brand new podcast 'Marketing for People Like Us', to talk about the shift smart teams are making in 2026: from reactive content to intentional strategy. We’ll get into what to stop doing, how to lead with clarity, and why so much “good content” is quietly failing. If you’re a founder, freelancer, or part of a small marketing team, this one's for you. → Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060 Kendra Losee helps business owners stop swearing at their marketing and turn it into something that actually works. She's spent more than two decades working with Fortune 100s, startups, agencies, and her own company. Which means she knows what moves the needle, what's worth your time, and what you can stop doing altogether. Kendra specializes in helping business owners turn marketing that grew organically into something strategic. Her approach cuts through the 'that's just how we do it' and 'why isn't this working,' so you can get the clients you want, grow the business you envisioned, and stop second-guessing marketing decisions. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

    35 min
  2. From Content to Comments to Customers: The Growth Power of Social Care

    JAN 29

    From Content to Comments to Customers: The Growth Power of Social Care

    Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere. You are posting, people are liking, maybe even commenting, but it’s not turning into real relationships, or real results. That’s because what happens after you post is just as important as what you post. And that’s where today’s guest comes in. I this episode, Dorien is joined by Brooke Sellas — award-winning CEO of B Squared Media — who’s here to show us how social care is the missing link between content strategy and customer experience. If you think social care is just answering DMs or complaints, think again. You’ll learn how small teams can turn everyday comments into trust, loyalty, and actual growth — with clear plays you can run this week. → Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060 Brooke Sellas is shaping the future of digital marketing one conversation at a time. An award-winning CEO, she leads B Squared Media, a social experience management firm helping global brands like Brother International, Miele, and Vanguard turn digital conversations into trust and loyalty. Explore her insights in Conversations That Connect, her thought leadership on CMSWire, or her expert-led courses—including multiple programs at the University of California, Irvine and a LinkedIn Learning course on Social Care. Resource from Brooke, The State of Social Care 2026 https://bsquared.media/the-state-of-social-care-2026/ 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use.

    31 min
  3. AI Visibility: How to Show Up in LLMs Without a Big SEO Budget

    JAN 22

    AI Visibility: How to Show Up in LLMs Without a Big SEO Budget

    Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing? In this episode of Strategy Talks, Dorien sits down with AI visibility and SEO expert Jason Khoo, founder of Zupo, to explore how brands can earn presence in large language models (LLMs) without relying on huge content budgets or outdated keyword tactics. You’ll walk away with: + A clear definition of “AI Visibility” and how it differs from SEO + Content plays that help ChatGPT, Perplexity, and Google SGE surface your brand + Real-world examples of what works (and what’s already obsolete) + A framework to audit your site and content for LLM readiness + One key metric to track your AI search presence in 2026 If you’re done chasing rankings and want your brand to show up where decisions now start, this episode gives you a roadmap to compete, no agency required. → Join the community here: https://www.skool.com/strategy-talks-4060 Jason Khoo is the Founder and CEO of Zupo, an award-winning AI visibility & SEO agency, and a leading voice on adapting businesses to the evolving search landscape. With deep expertise in Search Engine Optimization and Thought Leadership, Jason has expanded into Generative Engine Optimization (GEO) and AI Visibility, helping brands optimize for Google, ChatGPT, Perplexity and beyond.​ 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use.

    40 min
  4. What Leaders Get Wrong About Content Strategy (And How to Fix It)

    JAN 15

    What Leaders Get Wrong About Content Strategy (And How to Fix It)

    If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You! It's you; you might be the problem. Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy Talks, with a bold conversation about what small team leaders get wrong about content strategy, and how to fix it fast. We’ll unpack the hidden leadership habits that block content flow, dilute brand voice, and create endless bottlenecks. Walk away with practical ways to improve internal alignment, team communication, and strategic clarity, so your content actually reflects who you are and where you're going. Perfect for founders, team leads, marketers, and consultants building systems that scale. Resources: Dorien on LinkedIn Strategy Talks Video Podcast | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks Video Podcast | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks Video Podcast | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks Video Podcast | Season 4 YouTube Playlist: https://bit.ly/3WVPUUg Strategy Talks Video Podcast | Season 5 YouTube Playlist: https://bit.ly/4pDRaqo

    37 min
  5. How to Navigate the Constant Market Shifts and Business Pivots With Ease

    12/18/2025

    How to Navigate the Constant Market Shifts and Business Pivots With Ease

    How do you stay true to your story when your market forces you to change everything?  On this episode of Strategy Talks, I sit down Haley Walden to dig into how the most resilient creators pivot not just what they sell,  but how they talk about themselves. (And yes, we talk martial arts & books too.) The market is changing, and if you are in need of a business pivot, this one’s for you!  ★★★★★ Haley Walden is an intuitive brand voice copywriter, editor, and book coach who helps thought leaders and innovative brands position themselves as industry experts, influencers, and visionaries in their fields. She's a multi-passionate geek with many obsessions, including reading, martial arts, film, music, and musicals. When she's not serving her clients, she's immersed in the magical world of The Witness Tree Chronicles, her epic fantasy series-in-progress. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Haley Walden Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    33 min
  6. Why Podcast Guesting is Such a Solid Visibility Strategy For Your Brand

    12/11/2025

    Why Podcast Guesting is Such a Solid Visibility Strategy For Your Brand

    Want to stop posting more and start being heard?  In this episode of Strategy Talks, Dorien chats with Carrolee Moore, founder of The Podcast Pitching Society, about how to turn podcast guesting into visibility that sells. Want more visibility (and more contracts)? Learn about pitching, appearing, and converting via Other People’s Podcasts. ★★★★★ Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies. After being laid off in 2020 and moving cross country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi–six-figure agency in under two years – built without ads, SEO, or social media marketing.  She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who’s Who of America for her contributions to marketing and communications. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Profitable Podcast Pitch Kit/DIY box Free 30 Min Visibility Session with Carrolee Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    37 min
  7. How to Create a Solid Social Media Strategy for Social Impact for 2026

    12/04/2025

    How to Create a Solid Social Media Strategy for Social Impact for 2026

    What if your social media strategy could do more than drive clicks? What if it could drive real, lasting change? Here is the good news: you can! On this episode, Dorien is joined by Dr. Misha Kouzeh, global consultant, TEDx speaker, and digital changemaker, to explore how purpose-driven brands use social media to create measurable social impact, and what we can learn from them!  If you’re ready to move beyond vanity metrics and into meaningful influence, this is your episode. ★★★★★ Dr. Misha Kouzeh is a TEDx speaker, distinguished university lecturer, social entrepreneur and consultant with expertise in digital marketing, social impact and sustainability across three continents. For the past decade, she has worked with organizations such as Coca-Cola, Unilever, the United Nations' World Health Organization as well as Stanford, University of Southern California, University of California LA, Cal State Universities and various nutrition technology and medical companies to leverage the power of marketing, social impact and education to drive positive change for purpose-driven brands. A recognized thought leader often referred to as "Digital Changemaker", Dr. Kouzeh has spoken on global stages for over 15 organizations, including Sustainable Brands, the premier global community of brand innovators who are shaping the future of sustainable commerce worldwide. Dr. Kouzeh obtained a Doctorate degree in Education at University of Southern California (USC) and holds two Master of Science degrees from RSM Erasmus University and Wageningen University in Marketing Management and Nutrition & Health and a Bachelor of Science in International Business Administration from Erasmus University in the Netherlands. Located in Los Angeles, she obtained two UCLAx Certificates in Marketing and Sustainability and a Harvard certificate in Higher Education. She also serves as a member of advisory board for UCLA Extension, member of advisory council for Harvard Business Review, certified Climate Reality Leader, and several community organizations empowering individuals from youth to C-Suite executives to change the world. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Misha Kouzeh on LinkedIn Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    29 min
  8. How to Use Sales and Team Collaboration Strategies to Fuel Business Growth

    11/26/2025

    How to Use Sales and Team Collaboration Strategies to Fuel Business Growth

    What really breaks down collaboration between sales and marketing? And how do you fix it, for real? In this week’s episode of Strategy Talks, we meet B2B strategist and author Pam Didner. She reveals what happens when teams misalign, how to rebuild trust, and why shared KPIs aren’t enough.  We’re diving deep into the mindset, structure, and culture needed to make revenue teams actually work together, and how AI will change the way we collaborate next. ★★★★★ Pam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. She has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing.  She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Pam Didner's website Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    30 min
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About

Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist, interviews operators who share repeatable plays you can run this month. Built for small teams, founders, agencies, and solo consultants, each 30-minute episode focuses on one of three pillars: content strategy and planning, distribution and SEO, or AI for content operations. You’ll get a clear problem definition, the exact steps, a working example, and one number that proves it. We keep intros short, skip the fluff, and finish with a quick checklist so you can implement fast. New episodes stream live on LinkedIn, YouTube, and Facebook, then publish on all major podcast apps. If you’re done with random acts of content and want a system that compounds, this show gives you practical plays, tools, and templates that help you stand out, earn qualified attention, and create consistent demand.

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