Strategy Talks

Dorien Morin-van Dam
  • 5.0 (7)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Strategy Talks, the video podcast where smart marketing meets real-world results. Hosted by Dorien Morin-van Dam on LinkedIn, Facebook and YouTube, she is the Dutch strategist with the signature orange glasses. Listen for the perfect blend of fresh ideas, actionable tips, and bold conversations. Each week, Dorien sits down with trailblazing experts and innovators to decode what’s actually working in marketing, AI, social media, and business strategy. Whether you’re a small business owner, solopreneur, coach, or creative thinker, these 30-minute power-packed episodes will inspire you to sharpen your strategies, embrace emerging tech, and stand out in your market. Think of Strategy Talks as your go-to marketing strategy session with the best strategic minds in the industry from all over the world, hosted by a stay-at-home mom of four turned Social Media strategist!

  1. You Are Doing it Wrong! How to Present Marketing Data Stakeholders Need, Not Want.

    19H AGO

    You Are Doing it Wrong! How to Present Marketing Data Stakeholders Need, Not Want.

    Are your marketing reports full of numbers… but short on meaning?  Do dashboards get updated weekly, but no one really uses them? Today’s guest says: “You don’t need perfect data, you need insight you can act on.” Dana DiTomaso is here to help us cut through the noise! She’ll share how to build reporting strategies that actually guide decisions, and rethink what metrics really matter in 2025 and beyond. If your team is drowning in data but starving for clarity, this episode of Strategy Talks is for you. ★★★★★ Dana DiTomaso is Founder & Instructor at Analytics Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.  Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM and teaches digital analytics at the University of Alberta.  Her LinkedIn Learning courses have taught over 180,000 learners important digital marketing skills. In her spare time, she enjoys yelling at football players and collecting hobbies. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Dana's website Dana's courses Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    31 min
  2. Why Creating Strategic Agency Partnerships is One of The Smartest Business Decisions You Can Make!

    OCT 9

    Why Creating Strategic Agency Partnerships is One of The Smartest Business Decisions You Can Make!

    What makes an agency partnership work, and what makes it fall apart? On this episode of Strategy Talks, my guest and I sit down to explore some of the unspoken rules, partnership pitfalls, and of course, best practices of strategic agency partnerships.  If you’ve ever subcontracted a service, or thought about white-labeling your work, this one’s for you. ★★★★★ A lifelong New Jersey native, Adam Wormann spent a decade in the non-profit sector before transitioning to agency life, leading digital marketing for multiple agencies.  In 2016 he founded Wormann Consulting, a boutique digital marketing agency focused on digital search and social media, helping clients directly as well as partnering agencies without a digital marketing department or just needing additional overflow support.   Adam resides in northern NJ with his wife, three kids, and mini golden-doodle. He's also an avid golfer, poker player, and supporter of Liverpool Football Club.  ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Wormann Consulting Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    32 min
  3. How to Sell with Humor and Choose to Make Everyone Feel Good!

    OCT 2

    How to Sell with Humor and Choose to Make Everyone Feel Good!

    If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be your secret advantage. In this episode of Strategy Talks, you’ll learn how to sell without sounding salesy, how to make people laugh without losing the sale, and why humor might be the best trust-builder you’re not using yet. This week, Chris Castanes joins us with stories, strategies, and just the right amount of sarcasm. ★★★★★ Chris Castanes started selling when he was in grade school. His first job was selling door-to-door insurance policies in rural North Carolina. In 2009 he started what eventually became Surf Financial Brokers. In 2019 he began making plans to make his company more "virtual" and covid accelerated that.   ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Books by Chris Castanes: Nearly Motivated You Are Going To Be Great at This Website: Chris Castanes Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    32 min
  4. 2025 Pinterest Strategy: How Small Businesses Turn Pins into Profit

    SEP 25

    2025 Pinterest Strategy: How Small Businesses Turn Pins into Profit

    Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freeman, helps small businesses use Pinterest and SEO. Whether you're brand new to Pinterest or ready to scale your results, this is a strategy talk you don’t want to miss. ★★★★★ Trona Freeman helps small businesses use SEO and Pinterest to grow and connect with their customers online. She has a varied background, including an MA in Art History, and a previous blogging career. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Pinterest SEO Course: Keyword Optimisation for Traffic and Leads Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    29 min
  5. How to Take Your Corporate Videos from Boring to Bold and Get Noticed

    SEP 11

    How to Take Your Corporate Videos from Boring to Bold and Get Noticed

    Dare I say it? Corporate video is finally having its moment. Yet… most brands are still playing it painfully safe. In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull scripts and create video content that actually connects. Tony proves that video doesn’t have to be flashy to be powerful. It just can’t be boring. ★★★★★ Tony Gnau is the Founder and Chief Storytelling Officer at T60 Health. He’s a three-time Emmy Award winner, 18-time Telly Awards winner, and is the Amazon #1 bestselling author of "Lights, Camera, Impact." He has created videos for Walgreens, CommonSpirit Health, Catholic Health Initiatives, United Airlines, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Connect with Tony Gnau Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    31 min
  6. Smart PR Strategies To Deploy Today To Start Ranking in AI Search

    SEP 4

    Smart PR Strategies To Deploy Today To Start Ranking in AI Search

    I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight. In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your episode. ★★★★★ Dan Nestle, Founder of Inquisitive Communications, is an award-winning strategic communications executive, communications technology leader, and host of The Trending Communicator podcast. Named to PRWeek’s Dashboard 25 in both 2023 and 2024 and recognized on the Propel 100 list of the Most Influential PR Tech Leaders in the World for 2025, he is at the forefront of AI and innovation in communications. With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like Generative AI and CommsTech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape. Born and raised in New Jersey, Dan spent 16 years in Japan and speaks Japanese—a reflection of his adaptability and global perspective. This curiosity and ability to connect ideas across disciplines drive his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Dan's Podcast: The Trending Communicator Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    34 min
  7. How To Execute Creative and Effective Empathy-Driven Social Strategies

    AUG 28

    How To Execute Creative and Effective Empathy-Driven Social Strategies

    So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead?  This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and ready to create real connection, this episode of Strategy Talks is your blueprint. ★★★★★ Samantha Kelly has been helping businesses get noticed since 2016. Samantha is one of the most recognised specialists in the social media space. With an engaged following of over 70k on X and 18k on LinkedIn, Samantha helps businesses stand out online and build communities around their brand. She helps executives curate a powerful personal brand presence online. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Social Media Fest Ireland Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    31 min
  8. How Higher Education Is Handling AI Right Now; the Good, the Bad and the Ugly

    AUG 21

    How Higher Education Is Handling AI Right Now; the Good, the Bad and the Ugly

    Imagine stepping onto campus where AI co-teaches your lectures, customizes every assignment in real time, and even runs virtual internships. As universities race to embed generative tools into every syllabus, we must ask: are we truly preparing students for tomorrow’s workforce or unleashing new ethical challenges? This week on Strategy Talks, we’ll uncover how higher-ed leaders are weaving AI literacy into every program to graduate professionals ready to innovate responsibly. ★★★★★ Dr. Elaine Young is Department Chair for Marketing, Media & Esports at Champlain College Online, where she oversees faculty, curriculum and assessment for undergrad and graduate programs—and, as Curriculum Innovation Lead, designs new offerings for adult learners and employer-sponsored cohorts. A member of the Champlain community since 2000, she’s served as Assistant Dean and Program Director, launched the B.S. in Marketing (2001), minors in Activist & Digital Marketing, and the first B.S. in Game Production Management. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Dr. Elaine Young on LinkedIn Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    35 min
See All (152)

5
out of 5
7 Ratings

About

Welcome to Strategy Talks, the video podcast where smart marketing meets real-world results. Hosted by Dorien Morin-van Dam on LinkedIn, Facebook and YouTube, she is the Dutch strategist with the signature orange glasses. Listen for the perfect blend of fresh ideas, actionable tips, and bold conversations. Each week, Dorien sits down with trailblazing experts and innovators to decode what’s actually working in marketing, AI, social media, and business strategy. Whether you’re a small business owner, solopreneur, coach, or creative thinker, these 30-minute power-packed episodes will inspire you to sharpen your strategies, embrace emerging tech, and stand out in your market. Think of Strategy Talks as your go-to marketing strategy session with the best strategic minds in the industry from all over the world, hosted by a stay-at-home mom of four turned Social Media strategist!

Information

  • Creator
    Dorien Morin-van Dam
  • Years Active
    2022 - 2025
  • Episodes
    152
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Dorien Morin-van Dam
  • Show Website
    Strategy Talks

You Might Also Like