Strategy Talks

Dorien Morin-van Dam
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Strategy Talks, the video podcast where smart marketing meets real-world results. Hosted by Dorien Morin-van Dam on LinkedIn, Facebook and YouTube, she is the Dutch strategist with the signature orange glasses. Listen for the perfect blend of fresh ideas, actionable tips, and bold conversations. Each week, Dorien sits down with trailblazing experts and innovators to decode what’s actually working in marketing, AI, social media, and business strategy. Whether you’re a small business owner, solopreneur, coach, or creative thinker, these 30-minute power-packed episodes will inspire you to sharpen your strategies, embrace emerging tech, and stand out in your market. Think of Strategy Talks as your go-to marketing strategy session with the best strategic minds in the industry from all over the world, hosted by a stay-at-home mom of four turned Social Media strategist!

  1. How To Execute Creative and Effective Empathy-Driven Social Strategies

    1D AGO

    How To Execute Creative and Effective Empathy-Driven Social Strategies

    So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead?  This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and ready to create real connection, this episode of Strategy Talks is your blueprint. ★★★★★ Samantha Kelly has been helping businesses get noticed since 2016. Samantha is one of the most recognised specialists in the social media space. With an engaged following of over 70k on X and 18k on LinkedIn, Samantha helps businesses stand out online and build communities around their brand. She helps executives curate a powerful personal brand presence online. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Social Media Fest Ireland Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    31 min
  2. How Higher Education Is Handling AI Right Now; the Good, the Bad and the Ugly

    AUG 21

    How Higher Education Is Handling AI Right Now; the Good, the Bad and the Ugly

    Imagine stepping onto campus where AI co-teaches your lectures, customizes every assignment in real time, and even runs virtual internships. As universities race to embed generative tools into every syllabus, we must ask: are we truly preparing students for tomorrow’s workforce or unleashing new ethical challenges? This week on Strategy Talks, we’ll uncover how higher-ed leaders are weaving AI literacy into every program to graduate professionals ready to innovate responsibly. ★★★★★ Dr. Elaine Young is Department Chair for Marketing, Media & Esports at Champlain College Online, where she oversees faculty, curriculum and assessment for undergrad and graduate programs—and, as Curriculum Innovation Lead, designs new offerings for adult learners and employer-sponsored cohorts. A member of the Champlain community since 2000, she’s served as Assistant Dean and Program Director, launched the B.S. in Marketing (2001), minors in Activist & Digital Marketing, and the first B.S. in Game Production Management. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Dr. Elaine Young on LinkedIn Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    35 min
  3. How to Use Influencer Marketing To Create a Successful Social-First Brand

    AUG 14

    How to Use Influencer Marketing To Create a Successful Social-First Brand

    Influencer marketing is evolving. And Robyn Nissim is leading that evolution. She built Ulta Beauty’s first-ever influencer program, grew Anastasia Beverly Hills to 24 million followers, and took Alo Yoga from zero to 4 million in under a year, all before founding her own consultancy, Social Proof Agency. In this episode of Strategy Talks, Robyn reveals how to go beyond campaigns and follower counts to build culture-driven, social-first brands from the inside out. Tune in for real talk on zero-budget creativity, internal alignment, and what not to do when building your influencer strategy in 2025. ★★★★★ Robyn Nissim began her career on the agency side of advertising, opening social handles for brands such as Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she learned that she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business.  During this time, Robyn built out Ulta Beauty's first-ever influencer marketing program, leading strategy and execution for their team. At the forefront of the influencer bubble, Robyn played a significant role in revolutionizing how brands connect with consumers online and leveraged influencer marketing to build trust with consumers, create content, and alleviate internal creative resources.  From there, she went on to manage some of the largest social communities in the world in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year (opening channels Alo, Alo Men, and Alo Wellness) After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn established Social Proof Agency. S.P.A. is dedicated to empowering organizations to think social-first via corporate training on social media strategy, rollout, and execution company-wide.  ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Robyn's programs Robyn on LinkedIn Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    31 min
  4. How To Build Strong Business Relationships, One Handshake at a Time

    AUG 7

    How To Build Strong Business Relationships, One Handshake at a Time

    Authentic relationships can be your greatest business asset. In this episode of Strategy Talks, I sit down with Jillian Vorce, master connector and founder of The Jillian Group, to explore relationship-building as a strategy, not an afterthought.  From overlooked stakeholder ecosystems to redefining ROI through connection, Jillian shares how leaders can turn isolation into opportunity, one handshake at a time. 🤝 If you're ready to build deeper, more strategic relationships in 2025, this episode is for you. ★★★★★ Jillian Vorce is a connector, strategist, and trusted advisor with 25 years of experience helping leaders and entrepreneurs grow through the power of authentic relationships. As founder of The Jillian Group and One Handshake, she’s built a global network by focusing on connection as a business strategy, not an afterthought. Jillian works with founders, executives, and aspiring authors to turn ideas into action and isolation into opportunity. She’s the author of 20-20 MindSight: Refocus, Reignite & Reinvent Your Life From the Inside Out and host of the One Handshake podcast. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Jillian's 10 Vital Business Relationships Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    32 min
  5. How To Use AI Agents and Make Your Marketing Agency More Efficient

    JUL 31

    How To Use AI Agents and Make Your Marketing Agency More Efficient

    AI agents are already reshaping how businesses think, operate, and grow.  In this episode of Strategy Talks we dive deep to explore how agent orchestration is redefining the future of work, leadership, and scale, with Kenneth Corrêa, author of Cognitive Organizations and Head of Strategy at 8020 Marketing. If you’re still focused on tools, you’re already behind, and this is the strategy episode you can’t afford to miss. ★★★★★ Kenneth Corrêa is the author of Cognitive Organizations, a two-time TEDx speaker, and Head of Strategy at 8020 Marketing. He is recognized as a leading expert in emerging technology and AI, with a focus on intelligent systems design and agent orchestration. Kenneth also serves as an MBA professor at FGV, Brazil’s top business school, where he teaches innovation strategy and the future of work. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Kenneth Corrêa's Book Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    33 min
  6. 5 Important Steps To Take Before Creating a Trending Content Strategy

    JUL 17

    5 Important Steps To Take Before Creating a Trending Content Strategy

    Trends and Strategy for Social Media Success in 2025 Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars, and the importance of understanding nuances in platform performance metrics. Miruna shares insights on the platforms she uses, the value of relatable content, and some of her favorite yet challenging trends. The conversation extends to practical execution tips, including optimizing posting times and engaging storytelling techniques, originating from Miruna's early broadcasting experience. 00:00 Introduction to Strategy Talks 01:18 Meet Miruna from Social Insider 02:39 Miruna's Content Consumption Habits 05:18 Creating Relatable Content 08:20 The Importance of Metrics 09:33 Trend Jumping vs. Trend Setting 13:31 Data-Driven Insights 23:06 Engagement and Posting Strategies 28:54 Final Thoughts and Farewell ★★★★★ Miruna is the social media manager at Socialinsider.io, where she gets to mix her love for trending content with her curiosity for data. She's been into storytelling since she was a kid, and even had her own radio show back then. Now, she uses that same energy to help brands show up online in ways that actually stick. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn A Glitch in the Metrics Newsletter by Socialinsider Connect with Miruna on LinkedIn Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    34 min
  7. 3 Secret AI Sales Strategies You Can Use To Crush Your Competition

    JUL 3

    3 Secret AI Sales Strategies You Can Use To Crush Your Competition

    What does a retired Top Gun pilot know about boosting B2B sales with AI?  Turns out quite a lot. In this week's episode of Strategy Talks, Jeff Schwerdt reveals how he's using artificial intelligence to turn Google reviews into high-converting sales strategies. Learn how reputation is revenue in 2025. ★★★★★ Jeff Schwerdt is the CEO and founder of Reviewly.ai, an AI-powered reputation management platform that helps businesses grow through automated review generation and response. A retired F-16 pilot turned SaaS entrepreneur, Jeff blends military precision with innovative sales and marketing strategies to deliver scalable, AI-driven tools for agencies and local businesses alike. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Jeff's The Financial Freedom Challenge Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    37 min
  8. How to Scale and Grow Using AI-Powered Localization Strategies

    JUN 26

    How to Scale and Grow Using AI-Powered Localization Strategies

    What if AI could help your business go global overnight without losing the human touch that makes your brand unique? This week's guest on Strategy Talks is Alexander Murauski, CEO of Alconost. We explore how smart AI-powered localization is reshaping how companies enter new markets If you’re curious about scaling globally with both speed and precision, this conversation is for you. ★★★★★ Alexander Murauski is the CEO of Alconost, an ISO-certified localization company and official Crowdin partner that has been helping software products reach global audiences since 2004. He leads a team that combines smart technology with human expertise to deliver scalable, high-quality localization solutions tailored to a wide range of industries and budgets. A pioneer in AI-powered localization, Alexander offers a practical view on how artificial intelligence is transforming the industry. He shares how companies can streamline workflows, reduce costs, and enter new markets faster—all while maintaining accuracy, cultural relevance, and quality through human oversight. With deep experience in managing complex localization projects, Alexander provides insights into selecting the right tools, building efficient workflows, and creating strategies for global growth. He’s passionate about helping businesses navigate the changing landscape of localization and make informed, effective decisions in a multilingual world. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Alconost Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    32 min
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5
out of 5
6 Ratings

About

Welcome to Strategy Talks, the video podcast where smart marketing meets real-world results. Hosted by Dorien Morin-van Dam on LinkedIn, Facebook and YouTube, she is the Dutch strategist with the signature orange glasses. Listen for the perfect blend of fresh ideas, actionable tips, and bold conversations. Each week, Dorien sits down with trailblazing experts and innovators to decode what’s actually working in marketing, AI, social media, and business strategy. Whether you’re a small business owner, solopreneur, coach, or creative thinker, these 30-minute power-packed episodes will inspire you to sharpen your strategies, embrace emerging tech, and stand out in your market. Think of Strategy Talks as your go-to marketing strategy session with the best strategic minds in the industry from all over the world, hosted by a stay-at-home mom of four turned Social Media strategist!

Information

  • Creator
    Dorien Morin-van Dam
  • Years Active
    2022 - 2025
  • Episodes
    146
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Dorien Morin-van Dam
  • Show Website
    Strategy Talks