Strategy Talks

Dorien Morin-van Dam
  • 5.0 (7)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Strategy Talks, the video podcast where smart content marketing meets real-world results. Hosted by Dorien Morin-van Dam on LinkedIn, Facebook and YouTube as a live streamed show, she is the Dutch content strategist with the signature orange glasses. Listen for the perfect blend of fresh content ideas, actionable marketing tips, and bold conversations. Each week, Dorien sits down with trailblazing marketing experts and business innovators to decode what’s actually working in marketing, AI and social media. Whether you’re a small business owner, solopreneur, coach, or creative thinker, these 30-minute power-packed podcast episodes will inspire you to sharpen your marketing strategies, embrace emerging tech tools, and help you stand out in your market. Think of Strategy Talks as your weekly go-to marketing strategy session with the best strategic minds in the industry, hosted by a hands-on content strategist in the trenches of marketing.

  1. Ditch the Press Releases and Do This Instead to Get More Media Coverage!

    23H AGO

    Ditch the Press Releases and Do This Instead to Get More Media Coverage!

    “Why didn’t that reporter write about us?” If you’ve ever wondered why you didn't get media coverage, this episode of Strategy Talks is for you. Julie Kelley knows exactly what the media wants, because she used to be on the inside. Now she helps rural brands and nonprofits ditch tired press releases and get the coverage they deserve. ★★★★★ Julie is Chief Strategist and Founder at Rural QueenB Media, a Rural America Business Amplifer. She turns 20 years of newsroom relationships into strategic wins for expansion stage companies, female founders, nonprofits, and global companies with small town impact. Her advantage: she knows what reporters want before they ask and uses that insider knowledge to elevate rural brands to national prominence. Her communications strategy and growth marketing media work includes companies like Ballou Family Apothecary, Weidmann Electrical Technology, Roof Maxx, Vermont Nut Free Chocolates, and SunCommon, reflects Julie’s commitment to business as a force for good.  So does her service on Boards of Directors/Trustees for the Vermont Futures Project, Discover St. Johnsbury Chamber of Commerce, and previously Fairbanks Museum and Planetarium, Habitat for Humanity, and as the President of Burlington Sunrise Rotary and Spokesperson for St. Jude Dream Home and Hospice of Acadiana. Julie recently hosted the keynote fireside chat during the Women’s Economic Opportunity Conference, organized by Senator Peter Welch's office, in Vermont.  Julie started the year presenting as the Media expert at a national conference in New Orleans for Roof Maxx. That led to a growth market in executive leadership and public speaking trainings for national organizations like MIE in Philadelphia, Pennsylvania and One Justice in San Francisco, California. In addition, she is beginning a new executive training cohort, with a major utility in New England, in December. Julie loves living the Vermont life, back in her hometown of St. Johnsbury, in her multi-generational home with her 10-year-old son, 81-year-old Mom, and their dog Gumbo! ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Julie on LinkedIn Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    32 min
  2. How to Use the Latest AI Search Strategies and Set Up Your Brand for Success in 2026

    NOV 6

    How to Use the Latest AI Search Strategies and Set Up Your Brand for Success in 2026

    AI is transforming how brands are discovered online. The rules of SEO are changing fast.  Join me this week for a Strategy Talks episode with search strategist Dale Bertrand as we dive into AI-driven search and what it means for visibility, traffic, and growth. ★★★★★ Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Fire & Spark Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    31 min
  3. How AI Changes Customers and Why Rethinking Customer Strategy is a Smart Move

    OCT 30

    How AI Changes Customers and Why Rethinking Customer Strategy is a Smart Move

    We built brands for humans. But the first judge of your next message is now an algorithm. Are you marketing to the machine before the customer? This week on Strategy Talks, I’m talking with THE Mark Schaefer; bestselling author and business coach, about his latest book: How AI Changes Your Customers. Let’s find out how AI is rewiring buyer behavior, the signals algorithms actually reward, and the moves that rebuild brand trust when fast, confident answers crowd out nuance. If you want practical strategies you can use right now, don’t miss this! ★★★★★ Mark W. Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant who blogs at {grow}, one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world. His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events worldwide, including South by Southwest, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on various media channels, including CNN, The Wall Street Journal, The New York Times, and CBS News. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn MarkBot Marketing Companion Podcast Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    33 min
  4. A New Approach to Sustainable Productivity for Women and Mothers Who Lead

    OCT 23

    A New Approach to Sustainable Productivity for Women and Mothers Who Lead

    What if… productivity didn’t start with hustle? Transformational trainer Sheetal Sujan joins me today, to challenge the traditional productivity playbook.  We talk practical tools, inner alignment, and how softness and stillness, can drive high-impact results.  Tune in for a conversation that blends strategy with soul ★★★★★ Sheetal Sujan is a transformational trainer, emotional intelligence facilitator, and the founder of Lybra Training, Coaching & Consulting in Suriname. With over 15 years of experience in people development, Sheetal has led powerful programs across communication, leadership, MBTI, team building, productivity, and AI for both private and public sector organizations. Her work blends deep emotional insight with practical tools, creating spaces where individuals — especially women — feel seen, safe, and empowered to reconnect with themselves. Known for her calm strength and intuitive teaching style, Sheetal’s sessions are both grounding and transformational. Sheetal believes that true leadership begins with inner alignment, and that stillness, softness, and self-awareness are powerful forms of transformation. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Sheetal Sujan Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    28 min
  5. You Are Doing it Wrong! How to Present Marketing Data Stakeholders Need, Not Want.

    OCT 16

    You Are Doing it Wrong! How to Present Marketing Data Stakeholders Need, Not Want.

    Are your marketing reports full of numbers… but short on meaning?  Do dashboards get updated weekly, but no one really uses them? Today’s guest says: “You don’t need perfect data, you need insight you can act on.” Dana DiTomaso is here to help us cut through the noise! She’ll share how to build reporting strategies that actually guide decisions, and rethink what metrics really matter in 2025 and beyond. If your team is drowning in data but starving for clarity, this episode of Strategy Talks is for you. ★★★★★ Dana DiTomaso is Founder & Instructor at Analytics Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.  Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM and teaches digital analytics at the University of Alberta.  Her LinkedIn Learning courses have taught over 180,000 learners important digital marketing skills. In her spare time, she enjoys yelling at football players and collecting hobbies. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Dana's website Dana's courses Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    31 min
  6. Why Creating Strategic Agency Partnerships is One of The Smartest Business Decisions You Can Make!

    OCT 9

    Why Creating Strategic Agency Partnerships is One of The Smartest Business Decisions You Can Make!

    What makes an agency partnership work, and what makes it fall apart? On this episode of Strategy Talks, my guest and I sit down to explore some of the unspoken rules, partnership pitfalls, and of course, best practices of strategic agency partnerships.  If you’ve ever subcontracted a service, or thought about white-labeling your work, this one’s for you. ★★★★★ A lifelong New Jersey native, Adam Wormann spent a decade in the non-profit sector before transitioning to agency life, leading digital marketing for multiple agencies.  In 2016 he founded Wormann Consulting, a boutique digital marketing agency focused on digital search and social media, helping clients directly as well as partnering agencies without a digital marketing department or just needing additional overflow support.   Adam resides in northern NJ with his wife, three kids, and mini golden-doodle. He's also an avid golfer, poker player, and supporter of Liverpool Football Club.  ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Wormann Consulting Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    32 min
  7. How to Sell with Humor and Choose to Make Everyone Feel Good!

    OCT 2

    How to Sell with Humor and Choose to Make Everyone Feel Good!

    If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be your secret advantage. In this episode of Strategy Talks, you’ll learn how to sell without sounding salesy, how to make people laugh without losing the sale, and why humor might be the best trust-builder you’re not using yet. This week, Chris Castanes joins us with stories, strategies, and just the right amount of sarcasm. ★★★★★ Chris Castanes started selling when he was in grade school. His first job was selling door-to-door insurance policies in rural North Carolina. In 2009 he started what eventually became Surf Financial Brokers. In 2019 he began making plans to make his company more "virtual" and covid accelerated that.   ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Books by Chris Castanes: Nearly Motivated You Are Going To Be Great at This Website: Chris Castanes Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    32 min
  8. 2025 Pinterest Strategy: How Small Businesses Turn Pins into Profit

    SEP 25

    2025 Pinterest Strategy: How Small Businesses Turn Pins into Profit

    Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freeman, helps small businesses use Pinterest and SEO. Whether you're brand new to Pinterest or ready to scale your results, this is a strategy talk you don’t want to miss. ★★★★★ Trona Freeman helps small businesses use SEO and Pinterest to grow and connect with their customers online. She has a varied background, including an MA in Art History, and a previous blogging career. ★★★★★ Strategic Thinkers.  Expert Insights.  Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★  Resources: Dorien on LinkedIn Pinterest SEO Course: Keyword Optimisation for Traffic and Leads Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

    29 min
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5
out of 5
7 Ratings

About

Welcome to Strategy Talks, the video podcast where smart content marketing meets real-world results. Hosted by Dorien Morin-van Dam on LinkedIn, Facebook and YouTube as a live streamed show, she is the Dutch content strategist with the signature orange glasses. Listen for the perfect blend of fresh content ideas, actionable marketing tips, and bold conversations. Each week, Dorien sits down with trailblazing marketing experts and business innovators to decode what’s actually working in marketing, AI and social media. Whether you’re a small business owner, solopreneur, coach, or creative thinker, these 30-minute power-packed podcast episodes will inspire you to sharpen your marketing strategies, embrace emerging tech tools, and help you stand out in your market. Think of Strategy Talks as your weekly go-to marketing strategy session with the best strategic minds in the industry, hosted by a hands-on content strategist in the trenches of marketing.

Information

  • Creator
    Dorien Morin-van Dam
  • Years Active
    2022 - 2025
  • Episodes
    156
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Dorien Morin-van Dam
  • Show Website
    Strategy Talks