Strategy with Sally

Sally Sparks-Cousins

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨

  1. FEB 7

    #533: What I Wish I Knew Before Creating Courses

    If you've ever thought creating a course would make your business easier… this session is for you 🎙️ Courses are often positioned as the solution to burnout, time pressure, and scaling — but for many service-based business owners, they quietly become another heavy layer. In this live Strategy with Sally session, I'm sharing what I wish I'd known before creating courses — based on lived experience, not trends or theory. In this session, we'll talk about: ► Why building a course too early often creates more work, not less ► The difference between leverage and escape when it comes to courses ► Why overteaching overwhelms students and creators alike ► What courses can (and can't) do without the right systems around them ► How to decide if a course actually makes sense for your business right now This isn't a "how to build a course" training. It's a clarity conversation — designed to help you make better decisions before you build. If you're a coach, consultant, creative, or service-based business owner who wants fewer assumptions and more intention in how you grow, you're in the right place. 👉 Explore OmniSAM or book a demo to see how it all connects: https://omnisam.com.au   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    18 min
  2. JAN 28

    #528: Quick Tip: Stop Treating Consistency Like a Personality Trait

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:92ad4b59-1412-4f78-afb1-aa73f1eb2ad3-12" data-testid= "conversation-turn-14" data-scroll-anchor="true" data-turn= "assistant"> "I'll just do it myself" sounds responsible — until it becomes the habit that traps you. Every time you step in, you trade time for control, energy for certainty, and short-term relief for long-term pressure. Doing everything yourself doesn't just slow growth — it builds a business that can't move without you. Knowledge stays in your head, systems never get documented, and your availability becomes the bottleneck. Over time, that creates exhaustion, resentment, and the feeling that your business is heavier than it should be. The shift doesn't start with hiring. It starts with a better question. Instead of "Who can I give this to?" ask: "What would need to exist for this not to need me?" Processes, standards, and simple systems make delegation safer — not riskier. Bottom line: You're not failing at leadership. You've just been paying a price no one warned you about — and now you get to choose differently. ✨   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    7 min
5
out of 5
7 Ratings

About

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨