In this powerful episode of the Stuck In My Mind Podcast, host Wize El Jefe welcomes visionary entrepreneur Greg Selkoe, best known for founding the influential streetwear brand Karma Loop, leading the esports powerhouse Faze Clan, and now steering the cutting-edge gaming lifestyle brand XSET as CEO and co-founder. This honest, inspiring conversation is a masterclass for creators, culture builders, and anyone pursuing a dream against the odds. From the jump, Wize El Jefe sets the stage, giving listeners a glimpse into Greg Selkoe’s cultural impact—from collaborations with icons like Lil Wayne, Osuna, and Pharrell’s camp, to partnerships with brands like the Boston Red Sox and HyperX. But as the episode unfolds, it’s clear this story goes much deeper than flashy names and million-dollar deals—it’s about authentic passion, grit, resilience, and growth. The Roots of Culture Building The episode kicks off as Greg Selkoe traces his journey from Boston’s vibrant street culture to global entrepreneurship. He reveals how an early obsession with breakdancing, graffiti art, skateboarding, punk rock, and hip hop influenced his worldview. Rather than seeing these movements as separate lanes, he felt at home in all of them—setting the stage for Karma Loop, which wasn’t just about selling clothes, but celebrating the energy and diversity of urban culture. Greg Selkoe describes how this merged into his approach at XSET, aiming to build “a media company” that puts culture first, amplifies creators, and tells compelling brand stories. Resilience Through Setbacks One of the episode’s major themes is resilience. Both Greg Selkoe and Wize El Jefe reflect on their entrepreneurial journeys, emphasizing that setbacks and failures are inevitable. Greg Selkoe shares candidly about Karma Loop’s highs and lows—from its $150 million peak to private equity challenges that forced him to rebuild from scratch. He offers hard-earned lessons: “Don't think someone's going to come along and save you if you're having trouble in your business, you got to rely on yourself.” The best way not to fail? Keep going. Wize El Jefe reciprocates, sharing his own risk-taking path in podcasting, internet radio, and launching a media company. The key takeaway is treating each setback as a learning experience—a stepping stone rather than an endpoint. Business Lessons That Transcend Formal Education Unlike many entrepreneurs, Greg Selkoe didn’t start with a business degree—he studied urban planning at Harvard, inspired by his mother’s work. But he credits this background for shaping his community-first approach. “Passion for what I was doing came from another part of me than what normally would be... I think that authenticity came through everything we did.” Rather than targeting a market, he built organically around what he loved—and learned the other business skills on the job and through mentorship. This authenticity, he believes, gave his brands a unique edge and fostered community. Building XSET and Shifting Strategies When it came to launching XSET, Greg Selkoe and team faced fresh challenges: securing investment, building a fanbase, and educating skeptical investors about the true scale of gaming and streaming culture. Greg Selkoe recognized a major opportunity—gaming needed a lifestyle brand that felt as dynamic as Overtime, Complex, or Barstool. The vision from day one: XSET would be a lifestyle media company at the crossroads of gaming, music, fashion, entertainment, and traditional sports. However, this path wasn’t linear. Initially, XSET tried to replicate Karma Loop’s retail-first model, but the lack of an established fanbase made traction difficult. After two years, they made a pivotal shift—refocusing on media, content, and creator empowerment. This willingness to pivot, rather than stubbornly sticking to a plan, is a recurring lesson for entrepreneurs highlighted in the episode. Collaboration, Community, and Advice for Creators Both host and guest agree: entrepreneurship is not a solo sport. Greg Selkoe stresses the importance of asking for help, seeking mentorship, and learning from those who have traveled similar paths: “If you don't know something... that's power to say you don't know it.” He shares stories of leaning on collaborators and mentors—even in public adversity—while cautioning against burning bridges or stepping on others to succeed. Public Challenges, Private Pain, and the Power of Community The episode delves into the emotional toll of public failure. Greg Selkoe recounts the fallout from Karma Loop’s bankruptcy, facing media scrutiny and industry criticism. Yet, a pivotal moment at a high-powered Silicon Valley barbecue hosted by Steve Stout and Ben Horowitz transformed his outlook. Instead of derision, he found encouragement and solidarity from fellow entrepreneurs—reminding him that to build is to stumble, but also to rise again. This network of support propelled him towards new ventures, from consulting gigs with Pharrell and streetwear legend Jeff Staple to co-founding XSET. He credits his collaborative, generous approach for attracting support in hard times, when more ruthless operators might find themselves isolated. Mental Health, Health Scares, and Resilience No journey is without personal cost. Greg Selkoe opens up about dealing with serious health issues—a genetic autoimmune condition affecting his heart, kidneys, and lungs—during a stressful business period. While stress didn’t cause the problem, it certainly didn’t help, underscoring the importance of self-care and resilience. Ultimately, he recovered and continued building, demonstrating that recovery—like business—requires persistence. Championing Female Gamers: The Queen’s Gaming Collective A highlight of the discussion is XSET’s acquisition of Queens Gaming Collective—a female-empowerment initiative in the gaming space. Greg Selkoe breaks down the significance: with 45% of gamers being female, the mainstream still overlooks their influence. By integrating Queens into XSET, they’ve built a more inclusive brand, landed major deals (like with Samsung), and shown that gaming culture is far broader than stereotypes suggest. The conversation paints a vision of gaming culture that’s welcoming, intergenerational, and intersectional. What Does the Next Gen Media Company Look Like? As XSET grows, the company is evolving into a “next gen media studio.” Greg Selkoe explains that they now co-own YouTube deals with creators, market talent, and focus heavily on original content—streaming, recorded, and branded collaborations. Their difference? They don’t operate as an agency, but as true partners—bringing creators and brands into culture-focused campaigns that move audiences and foster community. He notes that platforms like YouTube are the new TV, dominating content consumption and discovery. The Power of Unfiltered, Authentic Creation Wize El Jefe and Greg Selkoe agree: today’s audiences crave authenticity. The democratization of media—through podcasting, YouTube, Twitch—enables creators to bypass gatekeepers and build direct relationships. Both reflect on their own pivots: adding video to podcasting, discovering new opportunities, and reaching audiences in meaningful ways. In a media landscape full of “agendas,” the episode champions authenticity, encouragement, and diversity. Actionable Advice for Creators and Entrepreneurs The episode closes with practical wisdom. For young creatives or those feeling stuck: Media and social media are essential for telling your story and promoting your product. Find a reason for your brand to exist—don’t just copy what’s out there. Expect the journey to be long and hard, not an overnight success. Seek mentorship from experienced people in your field. Write down your goals, risks, and rewards—plan, but be ready to adapt. Don’t be afraid to seek help, admit what you don’t know, or pivot. As Greg Selkoe puts it, most businesses fail—but resilience, authenticity, and collaboration are the keys to enduring and thriving. — In Summary This episode of Stuck In My Mind Podcast is far more than an entrepreneurial profile—it’s a deep exploration of culture, community, failure, growth, and the evolving media landscape. Listeners will come away with a sense of what it truly takes to build something meaningful in today’s world: honesty, resilience, a willingness to adapt, and a commitment to authentic culture. Whether you’re launching a brand, leveling up your content, or simply seeking inspiration, this conversation delivers actionable insights, relatable stories, and a call to stay connected, creative, and true to yourself. Make sure to follow XSET on all major platforms, connect with Greg Selkoe, and keep tuning in to Wize El Jefe for conversations that are shaping the next generation of culture.
