Students Incorporated

Students Inc Media

Welcome to Students Incorporated, a podcast where business, education, technology, and design come together in meaningful and engaging conversations. Hosted by Mr. Jason, a business professional turned educator, this podcast is driven by his marketing students, who help create and produce every episode. Each week, we bring you insightful interviews with industry leaders, inspiring stories, practical advice, and thought-provoking discussions that are both informative and uplifting. Whether you’re an educator looking for fresh ideas, a student exploring career paths, an entrepreneur seeking inspiration, or a creative mind eager to learn, Students Incorporated has something for you. Join us as we explore real-world topics, bust myths, and share knowledge that bridges the gap between learning and doing. Produced by students from the International Community School of Bangkok. Follow us on Instagram: @studentsincorporated

  1. 1d ago

    Game Design Psychology: Why Are Video Games So Addictive?

    Why do we tell ourselves "just one more level" at 3:00 AM? Welcome to the Season 5 kickoff of Students Incorporated! Join Mr. Jason, Midnight (Dorcas), Lucy, and Yachi as they decode the hidden psychology and behavioral mechanics built into modern video games. From dopamine loops and loot boxes to the Zeigarnik Effect and Sunk Cost Fallacy, we explore how games hook our brains—and whether violent games actually affect real-world behavior. Plus, we celebrate the positive mental benefits of gaming, count down the Top 10 Most Played Games Right Now, and cover tech headline news! Timestamps & Chapters 00:00 – Welcome to Season 5! Meet the New Team01:28 – What We Play: Resident Evil 4, Roblox, & Mario Kart02:22 – Sunk Cost Fallacy & The Daily Streak Trap03:40 – Loot Boxes, The Zeigarnik Effect, & The "Core Loop"05:05 – Variable Rewards, Near-Miss Effects, & B.F. Skinner's Rats06:39 – Do Violent Video Games Cause Aggression? (Psychology Research)08:08 – Community Announcement: ICS Senior Carnival08:35 – The Bright Side: Stress Relief, Problem Solving, & Community09:55 – Top 10 Most Played Games in the World (Over 1.5 Billion Players!)14:24 – Tech Headlines: Discord Streaming Suspended in Brazil, $115B iGaming, & Amazon’s Console-Free FutureFull Episode Show Notes Episode Summary In this season premiere of Students Incorporated, the team takes a deep dive into game design and psychology. We break down why game mechanics like variable rewards feel as addictive as slot machines, how unfinished game goals loop in our minds, and what major studies (like the APA) say about violent video games. Flipping the script, we also highlight how gaming builds problem-solving skills and global communities, wrap up with a countdown of the world's 10 biggest games, and bring you the latest industry headlines. Key Takeaways & Psychology Highlights The Core Loop: Modern game design relies on a four-step psychological feedback loop: Action -> Reward -> Upgrade -> Repeat.The Sunk Cost Fallacy: Players often keep logging in (or maintaining streaks) simply because they’ve already invested so much time, effort, or money.The Zeigarnik Effect: Unfinished tasks stay active in your memory. Being stuck in second place or missing a high score can literally loop in your brain for days until you play again!Variable Rewards & B.F. Skinner: Fixed rewards get boring, but unpredictable rewards trigger heavy dopamine anticipation—a concept proven by B.F. Skinner’s 1950s animal studies.Violent Games & Research: APA research confirms that violent games trigger an adrenaline surge and stress response, but there is a clear psychological disconnect between virtual play and real-world aggressionTop 10 Most Played Games Right Now and More Headline News Breakdown Discord Livestream Suspension$115 Billion iGaming MarketThe End of Consoles?

    Game Design Psychology: Why Are Video Games So Addictive?
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About

Welcome to Students Incorporated, a podcast where business, education, technology, and design come together in meaningful and engaging conversations. Hosted by Mr. Jason, a business professional turned educator, this podcast is driven by his marketing students, who help create and produce every episode. Each week, we bring you insightful interviews with industry leaders, inspiring stories, practical advice, and thought-provoking discussions that are both informative and uplifting. Whether you’re an educator looking for fresh ideas, a student exploring career paths, an entrepreneur seeking inspiration, or a creative mind eager to learn, Students Incorporated has something for you. Join us as we explore real-world topics, bust myths, and share knowledge that bridges the gap between learning and doing. Produced by students from the International Community School of Bangkok. Follow us on Instagram: @studentsincorporated