Studio Reform

Caroline Shackelford
  • 5.0 (1)
  • Business

Take your boutique Pilates studio from low utilization to waitlisted classes, and take a vacation. How? By addressing your Pilates studio marketing, business operations and instructor development. I'm Caroline Shackelford, certified Pilates instructor & Pilates studio consultant. I started in the fitness industry as an instructor who made $18,000 a year, landed a job in management to pay the bills and learned how to run a group fitness studio. Now I partner with businesses so that your top instructors aren't worried about how they'll pay next month's rent. Not only am I known for being a phenomenal instructor, but I carry the reputation of cleaning house and getting results. I leveled up from lead instructor to manager with a bang: - top 10 in the company for Group X growth in 3 months - highest instructor utilization percentage in 3 months - 56% increase in Instagram reels views in 3 months - 14% sales revenue increase in 3 weeks If your Pilates studio needs a glow up or a total reformation, you're in the right place. We talk systems, staff training and social media strategies galore.

Episodes

  1. Feb 23

    stop putting out fires: systems every Pilates studio needs to run smoothly

    If you feel like you spend your entire day fixing problems instead of actually growing your studio revenue, your systems are the problem. You are not a firefighter, but you're acting like one. You’re constantly scrambling to find subs, plan events, and fix preventable problems. Your studio operations need a rehaul. In this episode, Caroline breaks down the essential systems and operational routines that help Pilates studio owners reduce chaos, prevent burnout, and run a business that actually functions without incessant emergencies. This episode is for Pilates studio owners who want to: Improve studio operations and team accountabilityReduce daily stress and decision fatiguePrevent instructor and owner burnoutCreate smoother systems behind the scenesStep into the CEO role instead of functioning as a crisis manager Because running a studio means taking care of the big picture — not putting out fires all day.

    31 min

  2. Feb 16

    steal my social media strategy for your Pilates studio

    If your Pilates studio isn’t leveraging social media, you’re leaving leads on the table. If you’ve been telling yourself: “The algorithm hates me”“It’s too time-consuming”“I never know what to post”“I’m not going viral, so why bother?” …this episode is for you. In this episode, Caroline breaks down her signature Instagram strategy for Pilates studios to attract new clients and convert followers into members—without paid ads or overcomplicated content. This episode is for Pilates studio owners who want to: Get more leads without adsStop overthinking contentTurn followers into paying clients Not sure how to get started? Here's a free 30-day social media content planner to make content creation easy for you: https://form.typeform.com/to/rlEuXcD7 Follow me on Instagram @studioreformcaroline for weekly hooks. Connect with me on LinkedIn. Book a free audit call with me on Calendly for more information on my program, Studio Reform.

    29 min

  3. Feb 9

    why your Pilates studio team isn’t hitting sales goals & how to fix it (without being pushy)

    Do you hate selling at your Pilates studio, but also feel frustrated by missed sales and empty class spots? Whether you’re a Pilates studio owner or instructor, here’s the truth: you are now in sales. And that’s a good thing! If you’re: Uncomfortable asking for the saleLosing potential clients after their first classRelying on “vibes” instead of a real sales processWatching leads slip through the cracks with no follow-upAssuming your instructors “just know” how to convert new clients …this episode is for you. In this episode, Caroline demonstrates that sales is actually an act of service, not something sleazy or pushy. She shares how to overcome personal hang-ups with sales and walks you through how to overhaul your entire sales process: from first contact to follow-up. She reframes selling as a problem-solving service. It's about energy, genuine care, and an excellent client experience more than having a perfect pitch. This is for Pilates studio owners, managers and instructors who want to: Increase conversions from intro offers and first classesBuild a simple, repeatable sales process for their studioTrain instructors to confidently talk about memberships and privatesStop feeling awkward about sales and start seeing it as serviceCreate a client experience that actually turns leads into long-term members DM me "SALES" on Instagram or LinkedIn for more information about my consulting services. Book a free audit call with me on Calendly

    25 min

  4. Feb 2

    how to get unstuck in your Pilates studio business (what music & lyrics taught me about mindset)

    Do you feel stuck in your Pilates studio business, even though you’re working harder than everyone else? If you’re: Fighting tooth and nail to increase sales revenueStruggling to generate consistent leads and retain current clientsHustling 24/7 and worrying about burnout as a studio owner …this episode is for you. In this episode, Caroline takes a trip down memory lane with the 2007 film Music & Lyrics and unpacks the unexpected business and life lessons it offers—especially when it comes to mindset as a Pilates studio owner. After five years in the fitness industry, Caroline shares what she’s learned about getting unstuck in business, and why mindset is often the missing piece when your Pilates studio growth feels stalled. This episode is for Pilates studio owners who want to: Break through plateaus in revenue and growthStop wallowing in self pityReframe the way you approach setbacks DM me "MINDSET" on Instagram or LinkedIn for more information on my consulting services. Book a free audit call with me on Calendly

    27 min

  5. Jan 26

    stop using ChatGPT for social media

    Is AI copywriting hurting your Pilates studio’s marketing? Yes. AI copywriting is dead. In this episode, Pilates studio consultant Caroline Shackelford breaks down why relying on ChatGPT and other AI tools to write your studio’s content costs you views, lead generation and ultimately your time. Drawing from her own experience in the fitness industry, Caroline explains why the human touch in your communications is so crucial to your studio's marketing strategy. And as a bonus, we also touch on ways that you can use AI to save you time and energy as a Pilates studio owner. DM me on Instagram or LinkedIn for more information on my consulting services. Book a free audit call with me on Calendly

    18 min

  6. Jan 19

    the epidemic of mediocre instructors

    We talk about the number one thing that makes or breaks a studio in the first ever episode of Studio Reform: instructors. Caroline Shackelford, Pilates studio consultant and instructor, speaks from her own experience in the fitness industry as to why instructors are so mediocre these days, and how you can fix it. Spoilers: it comes down to energy, music and relationships. DM me on Instagram or LinkedIn for more information on my consulting services. Book a free audit call with me on Calendly

    16 min
  • 6 Episodes

Ratings & Reviews

About

Take your boutique Pilates studio from low utilization to waitlisted classes, and take a vacation. How? By addressing your Pilates studio marketing, business operations and instructor development. I'm Caroline Shackelford, certified Pilates instructor & Pilates studio consultant. I started in the fitness industry as an instructor who made $18,000 a year, landed a job in management to pay the bills and learned how to run a group fitness studio. Now I partner with businesses so that your top instructors aren't worried about how they'll pay next month's rent. Not only am I known for being a phenomenal instructor, but I carry the reputation of cleaning house and getting results. I leveled up from lead instructor to manager with a bang: - top 10 in the company for Group X growth in 3 months - highest instructor utilization percentage in 3 months - 56% increase in Instagram reels views in 3 months - 14% sales revenue increase in 3 weeks If your Pilates studio needs a glow up or a total reformation, you're in the right place. We talk systems, staff training and social media strategies galore.

Information

  • Creator
    Caroline Shackelford
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Caroline Shackelford
  • Show Website
    Studio Reform