Study Hall

Douglas and Runge

A podcast dedicated to the business, culture and craft of advertising

  1. 에피소드1

    Study Hall, Episode 1

    The End of Advertising, Andrew Essex's 2017 book asks a lot of tough questions about the future, purpose and value of advertising.  Essex's main point is that the content-consumption freedom we all got from the digital revolution means advertising needs to act more like content (be interesting, useful, amazing). The thing, not the thing that interrupts the thing, in his words. Well...I don't agree. I think given the choice between advertising masquerading as content and actual content, people are going to go with the real thing almost every time. Which doesn't mean it's all over for us (and here I agree with Essex): Just the opposite.  There's never been a better, more exciting time to be doing this thing we call advertising--as long as you understand how to do it right. Ad Age: Agency of the Futurehere. (Requires registration/whitelist...several annoying pop up ads, hilariously.) The Neilsen Study here. (See figure A for the tl;dr version...but-in the spirit of Study Hall-you really should read the entire thing!)

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  2. 에피소드12

    Study Hall 11

    Study Hall (Episode 11) Chris Runge As you climb the career ladder (in advertising, pharma, or some other corporate gig) do you ever wonder what it’d be like to lead a pharma startup? I have! So this month, we had Dr. Kelly on the podcast. After earning a PhD in Chemistry, he had successful big pharma research career, then became Chief Scientific Officer and then CEO of Comentis—which at the time was commercializing small-molecule Alzheimer’s and schizophenia therapies. It was a great talk, covering what it’s REALLY like to lead a pharma startup, lessons learned and rules for success. We also get into the current (and future) research space and even the role of advertising and marketing in startups. Now Dr. Kelly runs a consulting practice focused on strategic and practical solutions in the drug discovery space. If you’re interested in reaching out, you can contact him at LinkedIn.

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A podcast dedicated to the business, culture and craft of advertising

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    Douglas and Runge
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