STYLE AS IDENTITY

The Majority Group
  • 5.0 (25)
  • FASHION & BEAUTY
  • UPDATED WEEKLY
STYLE AS IDENTITY

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

  1. ANCESTRY | Reflections with Lola and Frankie

    APR 22

    ANCESTRY | Reflections with Lola and Frankie

    Who are we? Some of us look to our past as well as our present to answer that question. We spoke to four brands (UnoEth, Nazzal Studios, House of Aama, and Dendezeiro) who are adding to the public archives with creations rooted in history, heritage, identity, and most of all, power. If fashion is a language (and we believe it is), their output is expanding our lexicon of self-expression and our collective understanding of the experiences that ripple across generations and make us who we are. Join us to see how stories are spun into style. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup. See omnystudio.com/listener for privacy information.

    27 min
  2. ANCESTRY | Dendezeiro: Bahia-born brand shows brega is beautiful

    APR 15

    ANCESTRY | Dendezeiro: Bahia-born brand shows brega is beautiful

    Brazilian born-and-blessed brand Dendezeiro represents the lesser acknowledged narratives of Bahia. Through the lens of Hisan Silva and Pedro Batalha exploring their family roots, they use fashion to redefine the narrative of sertão  the dry backlands of Brazil.  Where some say local fashion is corny or ‘brega’, Hisan and Pedro say it’s chic. Meet Hisan, Hypebeast’s next 100 and Forbes the 30 under 30, to hear how they are flipping the script, and their secret to using social to drive sales, hype and authenticity.  Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup See omnystudio.com/listener for privacy information.

    39 min
  3. ANCESTRY | House of Aama: Ancestral memory as a public experience

    APR 8

    ANCESTRY | House of Aama: Ancestral memory as a public experience

    Akua Shabaka, along with her mother, Rebecca Henry, established House of Aama in 2015. Akua and her mother are world builders and weavers of visual stories. They create stunning, often ethereal collections like Salt Water, that introduced a fictional Black resort called Camp Aama, and like Sun Records, inspired by Akua’s father’s life. House of Aama is the output of Akua digging into her past (culture, identity, heritage) and sitting in her present. The brand and the pieces become a form of spiritual expression that add to the public archive. Hear how Akua and her mother quickly grew their personal project into an in-demand business. You’ll be as in awe as we were. See omnystudio.com/listener for privacy information.

    35 min
  4. ANCESTRY | Nazzal Studio: “What Should Have Been Home” reflects on the future

    MAR 18

    ANCESTRY | Nazzal Studio: “What Should Have Been Home” reflects on the future

    Although Sylwia Nazzal dreamt of one day launching her own brand, her first goal after graduating from Parsons Paris in 2023 was to gain in-house experience. However, no one would hire the Palestinian Jordanian, Arab designer, citing her as talented but too political.  When they said no, she said yes. Sylwia moved home to Jordan and started Nazzal Studio, debuting her first hit-collection ‘What Should Have Been Home’, a dozen-piece ode to ancestors, honoring of resistance, and urge to reflect on the future. From hijab hoodies to camel shaped shoes, hear how Sylwia creates these heirlooms at first stitch and produces profound pieces placed in closets and museums alike.Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup See omnystudio.com/listener for privacy information.

    32 min
  5. ANCESTRY | UnoEth: Father-daughter duo build business in community

    MAR 11

    ANCESTRY | UnoEth: Father-daughter duo build business in community

    If you’ve ever had a truckload of product catch fire just before it reaches its destination…then you can relate to UnoEth. If you haven’t experienced this feeling, tune into this episode to hear how Xiomara Rosa-Tedla and her dad Dagne Tedla made it through, with help from the strength of their partnerships and vendors.Their father-daughter business UnoEth (one Ethiopia) offers signature, handcrafted leather bags, totes, backpacks and accessories by reaching back to their roots and partnering with Muzeyen Siraj and his team of artisans in Addis Ababa, Ethiopia. Find out how they started their brand by accident (read: friends and strangers alike were clamouring for these bags), what lessons Xiomara has learned through working with her Dad, and why building a business alongside trusted community like artisan-partner like Muzeyen Siraj will help you get through flames.Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup See omnystudio.com/listener for privacy information.

    34 min
  6. PATENTS | Reflections with Lola and Frankie

    MAR 4

    PATENTS | Reflections with Lola and Frankie

    Innovative products can change our lives. We spoke to four brands (Evelyn & Bobbie, Crave, For Them and CuteCircuit) whose patented products grant us permission to choose ourselves - and not settle for products that don’t. But applying for a patent takes time and money - precious resources for emerging brands. In this Reflections episode, we take what we learned from these guests and form our own opinion. Are patents worth it? Is there a better way for brands to protect their IP? Join us.Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroupSee omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

    20 min
  7. PATENTS | CuteCircuit: 2X ‘Best Inventions of The Year’ by Time Magazine

    FEB 25

    PATENTS | CuteCircuit: 2X ‘Best Inventions of The Year’ by Time Magazine

    CuteCircuit was the first fashion company to create smart textile-based garments that create an emotional experience for their wearer. Like their Hug Shirt™ that can send people a hug, or The SoundShirt™ that allows deaf and hearing audiences to experience music and sports more intimately through transmitting sound into touch. Meet Francesca Rosella and learn how she brought these inventions to life and hear why she thinks it’s as important to trademark as it is to patent.  Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup See omnystudio.com/listener for privacy information.

    37 min
  8. PATENTS | For Them: The first-ever Jockless Strap

    FEB 18

    PATENTS | For Them: The first-ever Jockless Strap

    Queer people have been using DIY techniques to present more fully as themselves since the first baby gay was born. Recently brands have started to build products safely, stylishly serving this need. For Them is *the most* innovative name in the game, offering two binding options with their Binder All Day and the Binder Max. They also debuted the first-ever Jockless Strap, a pouchless jockstrap, Trad Boxers that offer a pouch for packing, and underwear with a tucking channel. If that wasn’t enough, they also own queer-canon media company Autostraddle. Find out why its mission critical for them to be both product and media company, and how their membership community fuels - and - flourishes because of it.  Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup   See omnystudio.com/listener for privacy information.

    30 min
See All (45)

5
out of 5
25 Ratings

About

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

Information

  • Creator
    The Majority Group
  • Years Active
    2022 - 2025
  • Episodes
    45
  • Rating
    Clean
  • Copyright
    © 2025 The Majority Group
  • Show Website
    STYLE AS IDENTITY

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