STYLE AS IDENTITY The Majority Group

Amanda Lapham and the Wolven team build for a consumer with an ethos of care. So it’s fitting that they allocated their brand resources early on to building a community of people that are still engaged with the brand today. Sit with us as Amanda gives a behind-the-scenes tour of Wolven’s working model with climate partners, their Wolven Pre-Loved program, and everything in between that resulted in a climate-positive brand.Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.IG: @themajoritygroup 
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How do you put a price on a garment that protects what is priceless? Capable Design uses fashion styled with the boldest patterns to protect our biometric data from facial recognition technology – enabling us to protect that which defines us. Rachele Didero walks us through her vision for giving us a choice in when we share our data, and how Capable’s creative approach makes the result a little fun too. 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.

IG: @themajoritygroup 
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 Naomi Nomi defines success of their brand based on their ability to create financial, emotional and creative value. Making a business that is profitable (and therefore sustainable) in order to keep making creative things. Learn how Naomi Nomi’s mission is to help people feel capable of anything - and about their big swings that ended up paying off.Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.IG: @themajoritygroup
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Sustainability of self, identity and longevity. That’s how Nia Thomas defines the success of her namesake brand. Learn how she went from wanting to be in Vogue and being accepted by the industry - to getting it - and realizing that being cool? It’s death. So we had to ask her the question of questions: how DID she shed superficial cues for a sustainability of self?Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.IG: @themajoritygroup 
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Use materials to showcase Loved getting to go deeper with Yevu, Been London, Maydi and Fatra as they use materials to showcase their values and literally embody the impact (or change) they want to see in the world. Next episode - you know what it is. Reflection time. Frankie and I reflect on the last four conversations and discuss how our perspectives have expanded, and what questions we now have. See you there.



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When designing clothes, deciding which materials to use and where to source them are choices that impact all aspects of our lives. Hear from Akilah Stewart, founder of FATRA, a creative waste management company, as we discuss how we’ve been collectively trained to view waste as an output, and how we can re-train ourselves to utilize it as a resource - especially in fashion. 

IG: @themajoritygroup 

Text “hifatra” to (833) 495-4773 for a visual guide 
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