STYLE AS IDENTITY The Majority Group

In this special *reflections* episode, your hosts Lola and Frankie take the stage – and take a beat – to reflect on the last four conversations (eps 6 - 9) with the brands setting these new standards. We ask ourselves, what new perspectives did we gain? What new questions do we now have? Join us.

IG: @themajoritygroup 

Text “Heritage” to (833) 495-4773 for a visual guide 

               
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While it may be one of the world's largest fabric producers in the world, with the US being a top export location, India's fashion design influence doesn’t yield the same power. Well New Delhi-based brand Prxkhxr with its high-key but casual silhouettes, is flipping that narrative. Meet founder Prakhar Chauhan and learn how, through collabs with brands like The Hundreds, he's elevating Indian culture and design leadership to the global stage.

IG: @themajoritygroup 

Text “Prxkhxr” to (833) 495-4773 for a visual guide 
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Jaywalking is lauded as India’s hottest streetwear brand, with hyped drops that sell out too fast for us to catch. Their limited pieces and approach to DIY brand building  encourage a work-in-progress attitude, embodying the brand’s ‘Not the Final Logo’ tagline. Meet Jay Jajal, founder of Jaywalking, and hear how he’s shaping the early days of India’s streetwear culture while challenging traditional notions of building a fashion brand.

IG: @themajoritygroup 

Text “Jaywalking” to (833) 495-4773 for a visual guide 
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Carla Fernández is a Mexico City-based fashion house with global influence. Through collaborations with indigenous and mestizo communities, the work has led to the Western re-education of artisan techniques as luxury fashion and shifted public policy to better serve and protect these talented artists and designers. Meet Carla herself and hear why she believes fashion is not ephemeral, but rather a language we use to communicate across time, cultures and experiences

IG: @themajoritygroup 

Text “Carla” to (833) 495-4773 for a visual guide 
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Someone Somewhere is focused on decreasing the number of artisans living in poverty, starting with the 12 million living in Mexico. By collaborating with artisans to incorporate their original craft into lifestyle products, Someone Somewhere built a scalable system to meet the demand of 10 million products (each signed by the artisan that made it) this year alone. Meet Antonio Nuño, co-founder of Someone Somewhere as we learn how they’ve built a sustainable system that equitably and ethically employs artisans and uses materials that reduce the environmental impact of fashion. 

IG: @themajoritygroup 

Text “Someone” to (833) 495-4773 for a visual guide 
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Where mainstream fashion has historically thrived off of perpetuating gender constructs, emerging brands like HOMOCO, Argent, Lilith NYC and Stuzo are setting new standards, building towards a future where fashion serves our identity rather than forcing us to fit theirs. 

In this special *reflections* episode, your hosts Lola and Frankie take the stage – and take a beat – to reflect on the last four conversations (eps 1 - 4) with the brands setting these new standards. We ask ourselves, what new perspectives did we gain? What new questions do we now have? Join us. 

IG: @themajoritygroup 

Text “gender” to (833) 495-4773 for a visual guide 

 
See omnystudio.com/listener for privacy information.