10 episodes

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

STYLE AS IDENTITY The Majority Group

    • Arts
    • 5.0 • 13 Ratings

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

    HERITAGE | Reflections with Lola & Frankie

    HERITAGE | Reflections with Lola & Frankie

    In this special *reflections* episode, your hosts Lola and Frankie take the stage – and take a beat – to reflect on the last four conversations (eps 6 - 9) with the brands setting these new standards. We ask ourselves, what new perspectives did we gain? What new questions do we now have? Join us.

    IG: @themajoritygroup 

    Text “Heritage” to (833) 495-4773 for a visual guide 

                   
    See omnystudio.com/listener for privacy information.

    • 29 min
    HERITAGE | PRXKHXR: New Delhi's ‘Prince of Prints’ flips the narrative of influence

    HERITAGE | PRXKHXR: New Delhi's ‘Prince of Prints’ flips the narrative of influence

    While it may be one of the world's largest fabric producers in the world, with the US being a top export location, India's fashion design influence doesn’t yield the same power. Well New Delhi-based brand Prxkhxr with its high-key but casual silhouettes, is flipping that narrative. Meet founder Prakhar Chauhan and learn how, through collabs with brands like The Hundreds, he's elevating Indian culture and design leadership to the global stage.

    IG: @themajoritygroup 

    Text “Prxkhxr” to (833) 495-4773 for a visual guide 
    See omnystudio.com/listener for privacy information.

    • 30 min
    HERITAGE | JAYWALKING: Building Mumbai’s hottest streetwear brand

    HERITAGE | JAYWALKING: Building Mumbai’s hottest streetwear brand

    Jaywalking is lauded as India’s hottest streetwear brand, with hyped drops that sell out too fast for us to catch. Their limited pieces and approach to DIY brand building  encourage a work-in-progress attitude, embodying the brand’s ‘Not the Final Logo’ tagline. Meet Jay Jajal, founder of Jaywalking, and hear how he’s shaping the early days of India’s streetwear culture while challenging traditional notions of building a fashion brand.

    IG: @themajoritygroup 

    Text “Jaywalking” to (833) 495-4773 for a visual guide 
    See omnystudio.com/listener for privacy information.

    • 30 min
    HERITAGE | CARLA FERNÁNDEZ: Influencing policy & perception through fashion

    HERITAGE | CARLA FERNÁNDEZ: Influencing policy & perception through fashion

    Carla Fernández is a Mexico City-based fashion house with global influence. Through collaborations with indigenous and mestizo communities, the work has led to the Western re-education of artisan techniques as luxury fashion and shifted public policy to better serve and protect these talented artists and designers. Meet Carla herself and hear why she believes fashion is not ephemeral, but rather a language we use to communicate across time, cultures and experiences

    IG: @themajoritygroup 

    Text “Carla” to (833) 495-4773 for a visual guide 
    See omnystudio.com/listener for privacy information.

    • 28 min
    HERITAGE | SOMEONE SOMEWHERE: Preserving techniques & decreasing poverty at scale

    HERITAGE | SOMEONE SOMEWHERE: Preserving techniques & decreasing poverty at scale

    Someone Somewhere is focused on decreasing the number of artisans living in poverty, starting with the 12 million living in Mexico. By collaborating with artisans to incorporate their original craft into lifestyle products, Someone Somewhere built a scalable system to meet the demand of 10 million products (each signed by the artisan that made it) this year alone. Meet Antonio Nuño, co-founder of Someone Somewhere as we learn how they’ve built a sustainable system that equitably and ethically employs artisans and uses materials that reduce the environmental impact of fashion. 

    IG: @themajoritygroup 

    Text “Someone” to (833) 495-4773 for a visual guide 
    See omnystudio.com/listener for privacy information.

    • 32 min
    GENDER | Reflections with Lola & Frankie

    GENDER | Reflections with Lola & Frankie

    Where mainstream fashion has historically thrived off of perpetuating gender constructs, emerging brands like HOMOCO, Argent, Lilith NYC and Stuzo are setting new standards, building towards a future where fashion serves our identity rather than forcing us to fit theirs. 

    In this special *reflections* episode, your hosts Lola and Frankie take the stage – and take a beat – to reflect on the last four conversations (eps 1 - 4) with the brands setting these new standards. We ask ourselves, what new perspectives did we gain? What new questions do we now have? Join us. 

    IG: @themajoritygroup 

    Text “gender” to (833) 495-4773 for a visual guide 

     
    See omnystudio.com/listener for privacy information.

    • 21 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Ediddy33 ,

Legit conversations

Really into these smart, interesting and nuanced conversations. Lola and Frankie bring so much warmth and curiosity to the conversations and each guest is so passionate and articulate. I’ve learned a lot about what goes into style and what the rules are and why they’re being broken. Definitely recommend this podcast to anyone interested in bringing intention and meaning to their style. Also the visual guys are so cool!

lllGoldWaterlll ,

The nuance!

Love getting into the nuance of these topics. I learn every listen.

S Schoolman ,

Really enjoyed

Loved learning about these awesome brands, the people behind The Majority Group, and all that they represent. Can’t wait to keep listening.