Subject Matter X

Todd Stewart & Bob Calise
  • 5.0 (13)
  • BUSINESS

Subject Matter X was a podcast highlighting the rigorous paths people take on their journeys to becoming subject matter experts. The show is now archived and can be accessed in full at SubjectMatterX.com.

  1. #014: CMO of IBM Watson, Michelle Boockoff-Bajdek

    08/28/2019

    #014: CMO of IBM Watson, Michelle Boockoff-Bajdek

    Michelle Boockoff-Bajdek, CMO of IBM Watson, sits down with Todd Stewart to talk about when it's time for a rebrand vs. a refresh, why branding is the most important differentiator for B2B companies, and how she accelerated through her career.

    58 min
  2. #013: CMO of B.Good, Brent Feldman

    08/07/2019

    #013: CMO of B.Good, Brent Feldman

    Brent Feldman, CMO of fast-casual chain B. Good, sits down with Todd Stewart and Bob Calise to talk about why storytelling in the food business is vital, how and why great customer experience is the best marketing, and how he transitioned from the world of ad agencies to working directly inside a growing brand!

    47 min
  3. #012: The Story of Rand Fishkin

    07/29/2019

    #012: The Story of Rand Fishkin

    Rand Fishkin, founder of Moz and SparkToro, sits down with Todd Stewart and Bob Calise to talk about how his blog turned into SEO powerhouse Moz, what led him to start a new company, and valuable advice for any marketer.

    58 min
  4. #011: The Story of Neil Patel

    07/15/2019

    #011: The Story of Neil Patel

    #011: The Story of Neil Patel by Todd Stewart & Bob Calise

    31 min
  5. #010: CMO of Rapid7 - Carol Meyers

    07/08/2019

    #010: CMO of Rapid7 - Carol Meyers

    Carol Meyers, the CMO of cybersecurity firm Rapid7, sits down with Todd Stewart and Bob Calise to talk about her career in marketing, her approach to content, and a whole host of other insights, like what marketing advice she'd like to see put up on a billboard!

    44 min
  6. #009: CMO of the Boston Red Sox - Adam Grossman

    06/29/2019

    #009: CMO of the Boston Red Sox - Adam Grossman

    Adam Grossman, the CMO of the Boston Red Sox, sits down with Todd Stewart and Bob Calise to talk about sports marketing, brand building, and most importantly how he became the CMO of the Boston Red Sox.

    1h 10m
  7. #008: Talking to Chatbots: The Future of Marketing Technology with Justin JW Lee

    09/16/2018

    #008: Talking to Chatbots: The Future of Marketing Technology with Justin JW Lee

    Justin JW Lee, head of Growth Chatbots & Messaging at HubSpot, joins Todd Stewart and Bob Calise to discuss his career path from the Republic of Singapore Air Force to startups and, ultimately, to Hubspot, his love of data science, and why nerds are taking over the world. You'll learn whether or not chatbots are the future of marketing and sales, what's driving the current chatbot craze, and why chatbots are an integral tool in your marketing stack.

    47 min
  8. #007: The Philosophy Behind Popsockets with David Barnett

    09/09/2018

    #007: The Philosophy Behind Popsockets with David Barnett

    David Barnett, the CEO & Founder of the wildly popular consumer product, PopSockets, joins Todd Stewart and Bob Calise to discuss why he started PopSockets, how he made the jump from a full-time college philosophy professor to entrepreneur, and what it takes to create a successful consumer product. You'll learn things like: how to grow as a CEO as your company grows, why it pays off to not pay attention to the industry, and what transfers from the field of philosophy over to his business life.

    37 min
See All (15)

5
out of 5
13 Ratings

About

Subject Matter X was a podcast highlighting the rigorous paths people take on their journeys to becoming subject matter experts. The show is now archived and can be accessed in full at SubjectMatterX.com.

Information

  • Creator
    Todd Stewart & Bob Calise
  • Years Active
    2018 - 2019
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Subject Matter X