Subluxation Squad Podcast

Steve Tullius and Pacha Hornaday
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Every doc wants to make a bigger impact. Subluxation Squad is a straight-talking podcast for chiropractors who know this work is about human potential, not just pain. Hosted by Dr. Steve Tullius and brand strategist Pacha Hornaday, it blends real stories, honest “table talks,” and expert interviews to clear the subluxations in your message, mindset, and practice so what you believe, what you say, and what you build finally line up.

  1. AI Subluxations That are Harming Practice

    1h ago

    AI Subluxations That are Harming Practice

    Dr. Ed Osburn shares why artificial intelligence should be viewed as a tool that strengthens chiropractic rather than replaces the thinking and certainty of the doctor. He reflects on how AI can accelerate communication, content creation, and practice efficiency, while cautioning against using it without a clear philosophical foundation. The discussion digs into prompt quality, critical thinking, and the responsibility of filtering AI-generated information through a subluxation-centered lens. The message is clear: technology becomes an asset when it supports clarity and communication, but it becomes a liability when it begins shaping the message instead of serving it. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1. Dr. Ed Osburn encourages chiropractors to approach AI as a tool that enhances, not replaces, professional judgment. Throughout the conversation, he emphasizes that technology is most valuable when it supports a clear chiropractic objective rather than generating messages without thoughtful direction. 2. The discussion highlights that better results with AI begin with better questions. Whether creating content, improving communication, or solving operational challenges, the quality of the output depends on the clarity, context, and critical thinking provided by the doctor. 3. Steve, Pacha, and Dr. Osburn repeatedly return to the importance of protecting chiropractic's message while adopting new technology. AI can improve efficiency and expand reach, but it should always reinforce a subluxation-centered philosophy instead of reshaping it. RESOURCES MENTIONED IN THIS EPISODE: The Chiropractic Philanthropist Podcast - www.chiropracticphilanthropist.com Follow Dr. Ed on Instagram - @edosburn_dc

    43 min
  2. Taking Chiropractic Where it's Never Gone Before

    Jun 22

    Taking Chiropractic Where it's Never Gone Before

    Dr. Grant Dennis shares how a commitment to service, stewardship, and leadership has shaped his journey in chiropractic and his work with students across the profession. He reflects on the challenges that continue to limit chiropractic's growth, from internal division and unclear communication to a lack of support between chiropractors who ultimately want the same outcome. The discussion digs into leadership development, student engagement, and the responsibility of creating opportunities for the next generation to contribute in meaningful ways. What emerges throughout the episode is a vision for expanding chiropractic's impact by building stronger relationships, fostering greater collaboration, and creating a profession that is united around service rather than separation. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1. Dr. Grant emphasizes that leadership begins with service. Throughout the episode, he repeatedly points to stewardship, mentorship, and helping others succeed as the foundation for creating a larger impact inside and outside the profession. 2. The conversation highlights how division often grows when chiropractors stop seeking understanding from one another. Grant encourages doctors and students to focus on building bridges, creating clarity, and supporting the shared objective of advancing chiropractic. 3. Students are not just the future of the profession, they are active participants in shaping it today. Grant explains that creating opportunities for leadership, involvement, and meaningful contribution helps strengthen both individual chiropractors and the profession as a whole. RESOURCES MENTIONED IN THIS EPISODE: Dr. Grant Dennis Website - drgrantdennis.com Follow Dr. Grant Dennis on Instagram - @drgrantdennis Email Dr. Grant Dennis - grant@thespecific.com

    42 min
  3. Drifting Identity and Leadership Voids

    Jun 15

    Drifting Identity and Leadership Voids

    In this recap episode, Steve and Pacha step back to examine the recurring patterns that surfaced across the previous twelve conversations and ask a difficult question: why do the same challenges keep appearing throughout the profession? They identify three interconnected themes, lack of clarity, lack of communication, and lack of alignment, arguing that each one contributes to drifting identity at the doctor, practice, and profession level. The discussion also highlights leadership as a growing concern, especially as practices scale and students enter the profession searching for certainty in an environment filled with competing messages. What becomes clear is that leadership cannot exist without clarity of purpose, and until chiropractors define what they stand for and communicate it consistently, the same subluxations will continue to repeat themselves. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1. Steve and Pacha identify clarity as one of the profession's biggest challenges. Across discussions on students, practice growth, and communication, they repeatedly point to the same issue: leadership becomes difficult when chiropractors are not aligned around a clear purpose, objective, and message. 2. The episode highlights how strong belief in chiropractic is not enough on its own. Whether communicating with patients, teams, or the public, conviction only creates impact when it can be expressed clearly, consistently, and in a way others can understand. 3. Many of the profession's recurring struggles, from mixed messaging to leadership gaps, can be traced back to misalignment. Steve and Pacha emphasize that practices grow stronger when vision, communication, systems, and daily actions all point toward the same objective.

    33 min
  4. The $100K Subluxation in Your Practice

    Jun 8

    The $100K Subluxation in Your Practice

    Dr. Josiah Fitzsimmons shares what he believes is one of the most overlooked subluxations in chiropractic practices today: the gap between a clinic’s capacity and its actual utilization. Drawing from financial data, operational benchmarks, and years of consulting experience, he explains how many offices leave significant impact and profitability on the table not because they need more resources, but because they are not maximizing what they already have. The discussion digs into capacity, team performance, compensation, and key metrics, reframing business data as a tool for identifying interference rather than simply measuring revenue. What becomes evident is that when doctors understand the numbers behind their practice, they can make better decisions, serve more people, and create greater alignment between mission and execution.

    42 min
  5. The Joy Led Practice with Dr. Jodi Dinnerman

    Jun 1

    The Joy Led Practice with Dr. Jodi Dinnerman

    Dr. Jodi Dinnerman shares how building a sustainable chiropractic practice became less about chasing volume or external validation and more about creating alignment around joy, purpose, and authentic connection. She explains how burnout, pressure, and overcomplication can gradually disconnect doctors from the reason they entered the profession in the first place, even when the practice appears successful on the outside. The discussion digs into leadership, communication, and practice culture, emphasizing that joy is not separate from performance but deeply connected to clarity, energy, and consistency in care. What becomes evident is that practices built around alignment and genuine connection tend to create stronger relationships, greater sustainability, and a more grounded expression of chiropractic over time.

    31 min
  6. Translating Beliefs and Vision into a Successful Legacy Driven Practice

    May 25

    Translating Beliefs and Vision into a Successful Legacy Driven Practice

    Dr. Sabrina Gya shares how building a lasting chiropractic practice requires more than passion or philosophy alone, it demands the ability to consistently translate beliefs into communication, leadership, and action. She explains how vision must become operational inside the practice through culture, systems, and daily interactions if doctors want long-term sustainability without losing alignment. The discussion also highlights the tension between growth and congruence, especially when external pressures begin pulling practices away from their original objective. The message is clear: legacy is not created through intensity alone, but through repeated alignment between vision, communication, and the way a practice is actually lived out over time.

    42 min
  7. Community Connections in Chiropractic with Dr. Ronda Vaughn

    May 18

    Community Connections in Chiropractic with Dr. Ronda Vaughn

    Dr. Ronda Vaughn shares how intentionally building community outside the adjustment room became one of the biggest drivers of growth, trust, and connection in her practice. She explains how creating consistent gatherings and spaces for people to connect shifted the way patients viewed both chiropractic and the role of the chiropractor in their lives. The discussion digs into relationship-building, authenticity, and why community-centered practices create deeper engagement than transactional care alone. What becomes clear is that when people feel genuinely connected before they ever get adjusted, communication becomes easier, retention strengthens, and chiropractic stops feeling like a service and starts feeling like part of a shared culture.

    31 min
  8. The Three Tiers of Subluxation with James Chester

    May 4

    The Three Tiers of Subluxation with James Chester

    James Chester lays out a clear framework for understanding subluxation beyond a single definition, introducing three distinct tiers that shape how chiropractors think, communicate, and apply care. He explains how staying at a surface-level interpretation limits both clarity and impact, while a deeper grasp connects philosophy, clinical application, and long-term vision. The discussion brings attention to how gaps in understanding at any tier can lead to inconsistent messaging and confusion for both doctors and the public. What becomes clear is that depth of understanding directly influences depth of communication, and without it, even strong intention can fall short.

    49 min
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About

Every doc wants to make a bigger impact. Subluxation Squad is a straight-talking podcast for chiropractors who know this work is about human potential, not just pain. Hosted by Dr. Steve Tullius and brand strategist Pacha Hornaday, it blends real stories, honest “table talks,” and expert interviews to clear the subluxations in your message, mindset, and practice so what you believe, what you say, and what you build finally line up.

Information

  • Creator
    Steve Tullius and Pacha Hornaday
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © Steve Tullius and Pacha Hornaday
  • Show Website
    Subluxation Squad Podcast