Success Unscripted

Matthew Ruddle

 Success Unscripted is the podcast where host Matthew Ruddle, CEO of Ruddle Digital, talks openly with business owners, leaders, and creatives about the reality of building a business on solid ground. Each episode traces their path through wins, setbacks, hard decisions, and fresh starts, sharing the honest stories that rarely make it into marketing materials. You will hear practical lessons, clear takeaways, and grounded advice you can use in your own work, along with the reassurance that every successful business has its unpolished moments. 

Episodes

  1. From Benefits to Boardrooms: Brad Burton on Resilience, Networking and Starting Again

    12/09/2025

    From Benefits to Boardrooms: Brad Burton on Resilience, Networking and Starting Again

    Success Unscripted is the podcast from Ruddle Digital, hosted by founder and CEO Matthew Ruddle. In this episode, Matthew sits down with Brad Burton, often called the UK’s number one motivational business speaker, for a raw and very honest conversation about business, resilience and what success really looks like. Brad shares: How two bullets through his window in Manchester forced him to start again in SomersetThe “kick the can” moment where he realised he was totally alone, and the question that changed everything: “What does this make possible?”Leaving a safe job days before Christmas to start a marketing agency, then delivering pizzas at 31 to keep his business and young family afloatThe creation and rise of 4Networking, from one room in Bridgwater to thousands of meetings and a multi-million-pound national networkHow the pandemic wiped out 500 in-person events overnight and what it taught him about pressure and reinventionThe full story behind the stalker who tried to destroy his reputation online, the toll it took on his mental health and family, and the eventual court case and convictionHis strong views on benefits, work, pride and “emotional poverty” after years spent on both sides of the systemWhy he believes real success is contentment, not cars, logos or likes, and how that shapes his new venture, Motivational Business NetworkThe one question he wants every listener to ask when life hits hard: “What would the best version of me do?”If you are building a business, rebuilding a life, or just need a straight-talking reminder that you can start again, this conversation will help. 👉 Subscribe to the channel for more episodes of Success Unscripted. 👉 Connect with Brad Burton on social media and find out more about his work. 👉 Learn more about Ruddle Digital and our marketing support for growing businesses.

    1h 2m

About

 Success Unscripted is the podcast where host Matthew Ruddle, CEO of Ruddle Digital, talks openly with business owners, leaders, and creatives about the reality of building a business on solid ground. Each episode traces their path through wins, setbacks, hard decisions, and fresh starts, sharing the honest stories that rarely make it into marketing materials. You will hear practical lessons, clear takeaways, and grounded advice you can use in your own work, along with the reassurance that every successful business has its unpolished moments.