Summit SCALE® Podcast

Summit SCALE® Podcast
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Boost business performance and growth in our 5-10 minute podcasts.

Episodes

  1. 04/14/2025 ·  Video

    Ellie Patel on What every business owner should know about Trademarks and IP Protection

    Check out these episode highlights: 03:03 – When should you start thinking about trademarking – Yesterday! 04:00 – Tips for picking a name  07:20 – The importance of getting it right the first time 12:07 – The difference between a trademark and a registered trademark 15:17 – The real cost of an un-registered trademarks The post Ellie Patel on What every business owner should know about Trademarks and IP Protection appeared first on Summit SCALE® Podcast.

  2. 10/18/2024

    Susi O’Neill on What every business owner should know about AI

    Check out these episode highlights: 01:01 – Susi’s origin story in creating thought leadership content about topics like AI and quantum computing 04:50 – The potential dangers that can happen when AI systems are trained on legacy 06:14 – The detailed testing required to root out discrimination bias 13:22 – How technology has always played a role in every cultural evolution 15:17 – The early adopter investment in AI question for business owners 20:05 – The 10, 20, 70 learning model for technology adoption 21:20 – The overhyped dangers associated with AI 25:03 – Top tip for business owners around what you should be doing right now concerning AI The post Susi O’Neill on What every business owner should know about AI appeared first on Summit SCALE® Podcast.

  3. 06/25/2021

    Shawn Rhodes on Bulletproof-Selling

    Check out these episode highlights: 00:26 – Shawn Rhode’s background 01:22 – The number one issue most salespeople suffer from 02:25 – What is Bulletproof Selling, and where it came from 04:38 – How Bulletproof Selling it works across the sales cycle 05:54 – When getting started in sales, the first thing you should do to become more bulletproof 07:23 – Where salespeople rely on hope more than they should 08:46 – Where to start implementing this approach in an organisation 10:28 – Where to learn more about Bulletproof Selling The post Shawn Rhodes on Bulletproof-Selling appeared first on Summit SCALE® Podcast.

  4. 02/20/2021

    Dr. Ed Jackson on Meaning-Centered Leadership

    Check out these episode highlights: 00:28 – Dr Ed Jackson’s background 01:05 – Why Meaning-Centered Leadership is an important topic 02:32 – How to implement Meaning-Centered Leadership to start making an immediate difference 05:32 – How leaders manifest expertise in their organisations 06:54 – Where to learn more about Meaning-Centred Leadership 07:03 – Meaning-Centered Leadership website address The post Dr. Ed Jackson on Meaning-Centered Leadership appeared first on Summit SCALE® Podcast.

  5. 12/13/2020

    Dan Pfister on Winning Back Customers

    Check out these episode highlights: 01:01 – Dan’s back story and the discovery of Strategic WinBack 03:08 – Why customers chose to leave us and the chances that they’ll actually come back 04:34 – How WinBack compares to new customer acquisition in generating revenue 05:23 – Why everyone not doing this is leaving large amounts of cash on the table 09:17 – The process to use for winning back past customers 11:37 – How overcoming rejection can have a massive impact on your business 13:15 – Dan’s website address The post Dan Pfister on Winning Back Customers appeared first on Summit SCALE® Podcast.

  6. 10/24/2020

    Michael Haynes on Driving Your SME B2B Restart and Recovery

    Check out these episode highlights: 01:15 – Who Michael works with and why he does what she does 02:10 – How the B2B buyer has changed in this “new” environment 03:29 – What B2B buyers now ultimately seeking 05:15 – Why SMEs operating in B2B need to have a strategy 06:45 – How SMEs should approach strategy in this environment 09:20 – What initial steps SMEs should undertake to get started 11:30 – Michaels Website Address The post Michael Haynes on Driving Your SME B2B Restart and Recovery appeared first on Summit SCALE® Podcast.

  7. 06/20/2020

    Melanie McMurrain on Hitting the Inbox: Email Marketing Strategies for 2020 & Beyond

    Check out these episode highlights: 01:55 – Who Melanie works with and why she does what she does 03:10 – Melanie’s study of the customer journey 04:15 – Why you need to clean your email house 08:25 – How to maintain the relationship of a large happy customer base 11:15 – Why emails really are the under-appreciated workhorse 13:10 – Why it is a good thing that customers unsubscribe from your list 14:35 – Melanie’s Website Address. The post Melanie McMurrain on Hitting the Inbox: Email Marketing Strategies for 2020 & Beyond appeared first on Summit SCALE® Podcast.

  • 7 Episodes

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