Superception

Christophe Lachnitt
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Conversations sur la perception. Christophe Lachnitt évoque leur parcours et leur vision de leur métier avec des personnalités de tous horizons dont l’activité a trait à la perception. Superception Podcast - Conversations on perception. Christophe Lachnitt interviews influential figures from all walks of life whose work deals with perception. They share the lessons of their career experience and their vision of their profession.

  1. Ep. 122 – Massimo Giunco, Brand Consultant And Former Nike Executive

    1월 25일

    Ep. 122 – Massimo Giunco, Brand Consultant And Former Nike Executive

    Topic: The Evolution Of Marketing. Massimo Giunco discusses his childhood and professional journey (01:33), the declining relevance of one of the four Ps in modern marketing (25:45), the shift from brand building to performance marketing (32:59), a brand example that successfully bridges both approaches (41:00), the impact of GenAI on marketing (46:17), Nike’s fall from grace (50:26), and the role of marketing in the broader evolution of our planet (01:07:34).

    1시간 12분
  2. Ep. 121 - Benoît Bole, COO Europe de l'Ouest et DG France de LINK Mobility

    2025. 12. 14.

    Ep. 121 - Benoît Bole, COO Europe de l'Ouest et DG France de LINK Mobility

    Thème : le marketing mobile à l’ère de l’intelligence artificielle. Benoît Bole commente notamment son parcours (01:22), les atouts du marketing mobile et sa place dans les stratégies marketing (14:39), les préférences des internautes vis-à-vis des différents canaux du marketing mobile (21:33), les enjeux stratégiques du marketing mobile (29:01), les effets de l’intelligence artificielle générative sur les pratiques des consommateurs et des marques (30:49), le potentiel de la personnalisation (36:44), l’équilibre entre personnalisation marketing et risque d’intrusion (41:28), les enjeux de réglementation (50:36), la maturité des consommateurs sur la protection de leurs données privées (54:55) et la situation budgétaire française (01:02:58).

    1시간 7분
  3. Ep. 120 - Tiffany Nwahiri, Founder And CEO Of The U.S. B2B Marketing Agency 3rd + Taylor

    2025. 11. 23.

    Ep. 120 - Tiffany Nwahiri, Founder And CEO Of The U.S. B2B Marketing Agency 3rd + Taylor

    Topic: Paris’ Leadership In Europe’s Deep Tech. Tiffany Nwahiri discusses her childhood and professional journey (01:22), why Paris is emerging as Europe’s deep-tech leader (16:12), French startups - beyond Mistral AI - that have caught her attention (21:58), the sovereignty and ethics stakes for Europe in deep tech (25:10), U.S. misconceptions about Paris as a tech hub (29:58), her motivation for expanding in Europe (31:32), the importance of meaningful storytelling in the deep-tech sector (35:30), the differences between U.S. and European marketing approaches (37:12), the branding of European cities (46:49), and how marketing is portrayed in Netflix’s “Emily in Paris” (48:32).

    51분
  4. Ep. 119 - Alexandre Boksenbaum-Granier, président de Classica

    2025. 10. 19.

    Ep. 119 - Alexandre Boksenbaum-Granier, président de Classica

    Thème : la relance et la transformation d’un média. Alexandre Boksenbaum-Granier commente notamment son parcours (01:15), l’origine du projet de reprise et la situation de Classica lors de son inception (21:56), les étapes et les difficultés de la reprise (29:47), le projet médiatique du nouveau Classica (35:29), sa stratégie de monétisation (42:57), sa concurrence (45:21), l’élargissement de Classica vers un public plus diversifié (47:43), l’impact de l’intelligence artificielle sur le projet en matière éditoriale et médiatique (52:54) et les répercussions du contexte politique sur le projet de reprise (58:37).

    1시간 3분
  5. Ep. 118 - Dana DiTomaso, Founder And CEO Of Marketing Insights Agency Analytics Playbook

    2025. 09. 28.

    Ep. 118 - Dana DiTomaso, Founder And CEO Of Marketing Insights Agency Analytics Playbook

    Topic: The AI Analytics Revolution. Dana DiTomaso discusses her childhood and professional journey (01:12), the difference between data and insights (16:36), her views on Google Analytics 4 [GA4] (22:02), the optimal cadence for marketing reporting (25:24), the AI-driven balance between what we can and what we should measure (27:44), the need for dedicated AI analytics tools (30:18), takeaways from attributing traffic to AI Search in GA4 (32:13), the relative value of top-, mid-, and bottom-funnel content (37:13), referral traffic from AI Search (38:37), the added value of AI in analytics (40:21), challenges with AI hallucinations (42:04), AI as an analytics assistant (44:25), and the future of marketing in the AI era (49:01).

    55분
  6. Ep. 117 - Ari Paparo, CEO Of Marketecture Media And Author Of “Yield"

    2025. 07. 13.

    Ep. 117 - Ari Paparo, CEO Of Marketecture Media And Author Of “Yield"

    Topic: Google’s Advertising Dominance. Ari Paparo discusses his childhood and professional journey (01:14), his book “Yield” (14:34), the origins and evolution of programmatic advertising (18:43), the unfair tactics Google used to maintain its dominance (23:02), the viability of the CPM-based model and the demise of the cookie (36:19), other players in the digital advertising market (39:55), upcoming innovations in ad delivery (41:54), and current regulatory issues (43:03).

    51분
  7. Ep. 116 - Kei Watanabe, Cofounder Of Social Learning Platform Glasp

    2025. 06. 29.

    Ep. 116 - Kei Watanabe, Cofounder Of Social Learning Platform Glasp

    Topic: Digital Product Development In The AI Age. Kei Watanabe discusses his childhood and professional journey (01:29), Glasp’s value proposition (10:24), his role and experience as cofounder (16:36), the Company’s ambitions and challenges (20:37), its use of multiple generative AI models (23:52), the development of an AI clone (30:54), the advice he would give his younger self (36:02), and Glasp’s product updates (36:55).

    39분
  8. Ep. 115 - Christophe Aulnette, senior advisor de Seven2, business angel et auteur du livre "Le jour où j'ai quitté Bill Gates"

    2025. 05. 26.

    Ep. 115 - Christophe Aulnette, senior advisor de Seven2, business angel et auteur du livre "Le jour où j'ai quitté Bill Gates"

    Thème : la reconversion des cadres. Christophe Aulnette commente notamment son parcours, l’intérêt d’un expérience internationale (16:45), ses principes de management et ceux de Microsoft (26:29), les risques de quitter une grande entreprise (39:53), les leçons de son passage en politique (49:41), sa découverte de la notion d’ikigai (53:39), l’enjeu sociétal représenté par la reconversion des cadres (54:53), l’enjeu de la reprise de PME/PMI par des cadres (01:00:10) et les risques des médias sociaux pour les jeunes (01:02:26).

    1시간 5분
모두 보기(122개)

소개

Conversations sur la perception. Christophe Lachnitt évoque leur parcours et leur vision de leur métier avec des personnalités de tous horizons dont l’activité a trait à la perception. Superception Podcast - Conversations on perception. Christophe Lachnitt interviews influential figures from all walks of life whose work deals with perception. They share the lessons of their career experience and their vision of their profession.

정보

  • 제작진
    Christophe Lachnitt
  • 방송 연도
    2017년 - 2026년
  • 에피소드
    122
  • 등급
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  • 웹사이트 보기
    Superception