Supplement Source Podcast

Council for Responsible Nutrition (CRN)

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Podcast by Council for Responsible Nutrition (CRN)

4d ago

Attitude with Gratitude: Trailblazer Nominee Vic Rathi on a Lifetime of Innovation

In this episode of Supplement Source, CRN’s Jeff Ventura sits down with Vic Rathi, founder and CEO of Specialty Enzymes & Probiotics and a finalist for CRN’s Annette Dickinson Trailblazer Award. Rathi reflects on more than four decades in the industry, including his early recognition that enzymes and probiotics needed greater scientific understanding and more thoughtful formulation. He discusses the influence of his father—who began producing enzymes in India in the 1950s—and how the industry has evolved from simply adding ingredients to formulations to demanding scientific evidence and proven results. Rathi also shares what continues to fuel his passion for research and innovation, his hopes for the next generation of industry leaders, and the family philosophy that has helped guide his career: “attitude with gratitude.” Listen for a conversation about science, leadership, curiosity and the importance of staying grounded while continuing to push an industry forward. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.
6d ago

Influence With Integrity: Building Trust in Supplement Marketing

Influencers increasingly shape how consumers discover and evaluate health, wellness and dietary supplement products. But with that influence comes responsibility. In this episode of Supplement Source, CRN’s Jeff Ventura talks with Jennifer Santos, Program Development Manager for the Institute for Responsible Influence, about efforts to bring greater transparency, accountability and trust to influencer marketing. The Institute’s Responsible Influence certification program trains creators on FTC endorsement requirements, advertising claims, sponsorship disclosures and other responsible marketing practices. Santos explains how creators earn certification, how certified participants receive ongoing education and monitoring, and why the program is designed as more than a one-time compliance exercise. The conversation also explores why these issues are particularly important for dietary supplements and other health-focused products, where consumers may place significant trust in creator recommendations. Santos discusses the shared responsibility of brands and influencers to avoid unsupported claims, clearly disclose relationships and build credibility with consumers. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.
Aug 31

Trailblazer Spotlight: Andrew Shao

In this special episode of Supplement Source, host Jeff Ventura sits down with Andrew Shao of Niagen Bioscience, a nominee for the 2026 Annette Dickinson Trailblazer Award, to reflect on a career spent at the intersection of science, policy and the dietary supplement industry. Shao shares how Annette Dickinson helped launch his career at CRN, where he worked alongside industry leaders including John Hathcock to advance science-based approaches for establishing safe upper intake levels for vitamins, minerals and other bioactives. He also discusses how those efforts influenced global regulatory thinking and helped shape resources such as the Vitamin and Mineral Safety Handbook. The conversation turns to how the supplement industry has evolved, including greater investment in science, manufacturing standards and post-market surveillance, as well as the ongoing challenge posed by less responsible actors. Looking ahead, Shao explains why he believes NAD could follow a trajectory similar to vitamin D, with growing research and awareness potentially elevating healthy aging into a broader public health conversation. It’s a conversation about scientific progress, regulatory evolution and what it means to blaze a trail in the responsible nutrition industry. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.
Aug 25

Vitamin K2 and Heart Health: What the VITAK-CAC Trial Tells Us

In this episode of Supplement Source, CRN’s Jeff Ventura speaks with Dr. Leon Schurgers, professor of biochemistry of vascular calcification at Maastricht University, about new research examining vitamin K2 and cardiovascular health. Dr. Schurgers takes us inside the VITAK-CAC trial, a placebo-controlled, double-blind study examining whether vitamin K2 as MK-7 can influence the progression of coronary artery calcification. He explains why calcification matters, how vitamin K-dependent proteins function in the vessel wall, and what researchers found after two years of supplementation—including a 29% lower increase in calcification in the MK-7 group compared with the control group. The conversation also explores what the findings do—and do not—tell us about cardiovascular health, important considerations around vitamin K and medications, and the longer-term studies still needed to determine whether slowing calcification ultimately translates into fewer cardiovascular events. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.
Aug 19

No Shortcuts: Tony Lukas on Supplement Safety, Compliance and Consumer Trust

What does it really take to deliver safe, high-quality dietary supplements—and protect consumer trust along the way? In this episode of Supplement Source, CRN’s Jeff Ventura sits down with Tony Lukas, Director of Food Safety and Dietary Supplements at The Acheson Group (TAG), for a practical, wide-ranging look at the compliance challenges companies face from ingredient sourcing all the way through manufacturing, labeling and marketing. Lukas shares expert insights on supplier verification, identity testing, allergen labeling, product claims, social media and influencer marketing, and the regulatory considerations surrounding new ingredients. He also explains why strong SOPs, careful risk assessment and a rigorous commitment to quality can help companies avoid costly compliance problems and strengthen confidence in their products. For supplement manufacturers, marketers and anyone responsible for quality or regulatory compliance, this episode is packed with practical takeaways for getting it right—and a clear reminder that when consumer safety and trust are on the line, there are no shortcuts. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.
Jul 6

Harnessing the Power of Nutrition Influencers

Consumers are more interested in nutrition and wellness than ever—but they need trusted experts to help separate fact from fiction. In this episode of Supplement Source, CRN's Jeff Ventura sits down with Stephen McCauley, president and founder of the Ginger Network, to discuss how registered dietitian nutritionists (RDNs) have become some of the most influential voices in health communications. They explore why RDNs are uniquely positioned to educate consumers, how companies can integrate nutrition influencers into their marketing strategies, and the measurable impact these partnerships can have on awareness, credibility, and consumer engagement. Stephen also shares insights into Food Fluence, the Ginger Network's invitation-only gathering of North America's leading nutrition communicators, and explains why investing in trusted scientific voices can deliver outsized returns for brands. Whether you're developing a new product, launching a communications campaign, or looking to build stronger consumer trust, this conversation offers practical strategies for reaching today's health-conscious audiences. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.
Jun 9

Dr. Michael Murray on the Future of Natural Medicine, Peptides, and Healthy Longevity

What does the future of natural medicine look like? According to renowned naturopathic physician, author, and iHerb Chief Science Advisor Dr. Michael Murray, we're only beginning to unlock nature's potential. In this episode of Supplement Source, CRN's Jeff Ventura sits down with one of the most influential voices in integrative health to discuss emerging science around peptides, the role of food and the microbiome in future healthcare, misconceptions about antioxidants, the promise of longevity nutrients like ergothioneine and PQQ, and why "supplement stacking" can make sense when done intelligently. Dr. Murray also reflects on nearly five decades in natural health, shares insights from his personal supplement regimen, and explains why laughter, lifestyle, and a positive outlook may be just as important as any supplement. Whether you're a healthcare practitioner, supplement industry professional, or health-conscious consumer, this conversation offers a fascinating glimpse into where nutrition science is headed next. Table of Contents 00:00 | Introduction and welcome to Dr. Michael Murray 00:01 | Four decades of progress in natural medicine and what's next 00:03 | Evidence-based nutrition, microRNAs, and the future of personalized health 00:06 | Peptides, GLP-1s, and emerging opportunities in healthy aging 00:09 | Antioxidant myths and the science behind polyphenols 00:13 | The rainbow diet and lessons from nature's pharmacy 00:14 | Dr. Murray's supplement regimen and longevity nutrients 00:17 | Supplement stacking: benefits, risks, and synergy 00:20 | Foundational supplements and protecting long-term brain health 00:22 | Lifestyle, laughter, and the keys to healthy aging 00:23 | Closing thoughts and industry collaboration About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.
Jun 3

Cultivating Sustainability: Verdure Sciences’ Fifth Annual Sustainability Report

What does sustainability look like when it goes beyond buzzwords and becomes a long-term commitment to people, communities, and the environment? In this episode of Supplement Source, Jeff Ventura sits down with Ajay Patel, Founder and CEO of Verdure Sciences, and Isabella Bucklew, Sustainability Coordinator, to discuss the company’s fifth annual Sustainability Report. The conversation explores Verdure’s ongoing efforts to build resilient agricultural supply chains, support farming communities, and measure real-world environmental impact through data-driven initiatives. Ajay and Isabella share updates on a major water rejuvenation project in India, community health programs serving hundreds of local villagers and farmers, and collaborative efforts to assess the carbon footprint of botanical ingredients. They also discuss the challenges of implementing sustainable agricultural practices, the importance of strong supplier relationships, and why transparency and measurable outcomes are critical in an era of increasing scrutiny around sustainability claims. Tune in for an insightful discussion on how sustainability programs can create lasting value for communities, customers, and the dietary supplement industry. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

Podcast by Council for Responsible Nutrition (CRN)

Creator

Council for Responsible Nutrition (CRN)
Years Active

2024 - 2026
Episodes

47
Rating

Clean
Copyright

© 2026 Supplement Source Podcast
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Supplement Source Podcast