Sync Beast Podcast

Graham Barton
  • 5.0 (6)
  • MUSIC
Sync Beast Podcast

Welcome to Sync Beast, hosted by producer, songwriter, author, and mentor Graham Barton. On this podcast, you'll hear how to play the sync game at the highest level, develop a healthier, asset-driven mindset as a producer or songwriter, how to stay in the game, and the stories and lessons that Graham learned on his journey to 6-figures and beyond in sync licensing. LFG.

  1. OCT 2

    027: how people less talented than you crush it in sync

    In this episode, Graham reveals why less talented producers and songwriters often outperform you in sync licensing. He shares his struggles with the "Perfection Trap" and how understanding the Pareto Principle helped him climb the ladder. Graham opens up about battling jealousy and resentment, offering hard-won insights for navigating the competitive sync landscape. He challenges conventional wisdom, explaining why doing less leads to more success in sync. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC

    19 min

  2. SEP 19

    026: the choice paradox and how limiting your focus gets more wins

    In this episode, Graham dives into the crucial role of focus in creating successful sync music. Concentrating on one project at a time is essential to your growth in sync licensing. Key topics covered: How the brain's tendency to seek novelty hinders progressWhy sustained attention on single tasks = better quality + faster resultsThe importance of understanding your track's function in sync licensingHow “just write a good song” is a myth that kills your sync opportunitiesHow to align your music with client expectations and market preferencesListen in for insights on honing your focus, improving your craft, and navigating the subjective sync world. Learn how saying "no" to distractions and committing to one lane is your secret weapon in this competitive industry. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC

    16 min

  3. SEP 6

    025: how knowing your special sauce gets you further in sync

    In this episode, Graham talks about how finding your unique lane in sync licensing is crucial to your success. He dives into why showing up as yourself, playing into your strengths, and first impressions in this industry matter. Learn what it means to stand out by getting ultra clear on the value you bring to the table as a creator in sync. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC

    17 min

  4. AUG 22

    024: live strategy call with Graham inside the SBA

    In this episode, Graham shares a recent Sync Strategy call from inside the Sync Beast Accelerator. It’s the weekly call where everyone in the SBA gets clarity on the most profitable moves for their sync projects. Don’t sleep on taking notes. This session was a massive helping of strategy: Embodying the Sync Beast “method actor” approach, choosing the right references, perspective changes in lyrics, back catalog blues, innovating new sounds for sync, and the power of creating unexpected moments in your tracks. It’s all this episode, plus an invitation to join Graham and the Sync Beast crew for a live feedback + Q&A session. Sign up at the link below to get notified: SIGN-UP HERE → Sync Beast Immersive Feedback + Q&A Session © 2024 Sync Beast LLC

    48 min

  5. AUG 8

    023: the method acting strategy to making music that brands can find and use

    In this episode, Graham shares his philosophy for embodying a character when writing and producing for sync. It’s not enough to write what you think you’re good at – New sync is all about serving clients what they expect in unexpected ways. From performance to production, the vivid character you become says everything about the value of your music. Listen to learn: → When to take on a character when writing for sync→ Why unconventional music makes more money→ How your tracks can stand out to clients Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC

    23 min

  6. JUL 26

    022: how a failed custom demo helped me write my most valuable sync tracks

    In this episode, Graham shares how one of his biggest flubs as a budding composer shaped the rest of his career. And how cutting his teeth on tight deadline, custom brand demos was the best bootcamp for the sync licensing world. There’s always a W in an L. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC

    20 min

  7. JUL 10

    021: the true stakes of the sync game

    In this episode, Graham gives advice to the producers and songwriters who feel like life is squeezing a bit harder lately. As we progress in our career and lives, time shrinks, we’re needed in more places at once, and our creative capacity reaches a limit. In the fast changing sync licensing landscape, we can’t afford to gamble away our limited creative time and effort. Dive in with Graham on ways to sharpen your mind and focus in on the important things to maximize what you have left for sync when life asks more of you. (00:40) - Strategy > Effort (02:59) - Accuracy > Effort (05:37) - Fewer tracks > More Effort (08:41) - The climb > The top (11:08) - Sync Beasts build their tracks like THIS! (14:33) - Right tracks > More tracks Links: Sync Beast Accelerator | Instagram

    18 min

  8. JUN 27

    020: why you need higher standards than everyone else in the new sync landscape

    In this episode, Graham gets real about what it takes to succeed in the new sync licensing landscape. He dives beyond the music itself, uncovering ways to raise your standards and set the bar sustainably. New sync is ultra-competitive – Which means staying ahead of the curve demands you think, feel, and do differently than every other player in the game. If you’re not cultivating a high standard in the value you bring to the table in sync, then this episode will help you rethink that. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC

    22 min
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5
out of 5
6 Ratings

About

Welcome to Sync Beast, hosted by producer, songwriter, author, and mentor Graham Barton. On this podcast, you'll hear how to play the sync game at the highest level, develop a healthier, asset-driven mindset as a producer or songwriter, how to stay in the game, and the stories and lessons that Graham learned on his journey to 6-figures and beyond in sync licensing. LFG.

Information

  • Creator
    Graham Barton
  • Years Active
    2K
  • Episodes
    27
  • Rating
    Explicit
  • Copyright
    © 2024 Sync Beast

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