Sync Corner

Anum J. Khan
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  • MARKETING
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Sync Corner is a podcast for the marketers, the creative and the curious minds, those who geek out over ads and campaigns and love to dissect the ‘why’ and ‘how’ behind them. We will explore the intersection of brands, technology, the power of ideas, AI and the old and new audiences through story telling and getting a deep dive into data and case studies.

Episódios

  1. 18/09/2024

    Japan’s Loneliness Epidemic

    Japan faces a severe demographic crisis, with its population projected to halve from 124 million in 2023 to 63 million by 2100. 40% of Japan’s population is experiencing isolation, according to a recent survey. In this episode we explore the gravity of the crisis. We’ll also explore some of the most bizarre businesses born out of this need and analyze what’s Japan’s government and the world leaders doing to improve the situation.

    16min

  2. 05/09/2024

    The Price of Partnership - Pakistan’s Investment in War On Terror

    Pakistan's involvement in the War on Terror has come at a steep price, with the country continuing to suffer economically to this day. The conflict has left deep scars, manifesting in a struggling economy, a heavy debt burden, and a stunted growth trajectory. The roots of these issues trace back to the early 1979. In this episode we'll delve into the context and background of Pakistan's not too old history, identifying the single most pivotal event that has profoundly impacted the country's trajectory over the last two decades. Next, we'll talk about the most pressing challenges and problems that Pakistan faces currently. Finally, we'll explore potential solutions, as proposed by experts to rid ourselves from what seems to be a never-ending crisis.

    33min

  3. 22/08/2024

    The Rise, Fall and Comeback of Burberry

    Ever wondered what happens to a brand when it becomes too familiar, or when it reaches a point that it starts to lose its value. In this episode we’ll delve into how Burberry’s check pattern became a timeless classic and then how its accessibility to masses backfired. Stay tuned for the rise, the fall and the epic comeback of Burberry as the luxury powerhouse.

    5min

  4. 14/08/2024

    Pakistan’s Forgotten Sports Glories

    Sports and athletics has become the talk of the town in Pakistan, since Arshad Nadeem brought the country its first ever ‘individual Olympic gold medal’ in a fairly unpopular Javelin. In this episode, we’ll talk about how Pakistan was once the envy of the world in sports - not just in Cricket but also Wrestling, Squash and Hockey. We’ll also talk about our forgotten heroes and the origins of our new found love ‘Javelin’.

    19min

  5. 05/08/2024

    Startups Turned Unicorns Turned Decacorns

    In this episode we’ll explore four startups of South Asia that not only surpassed the $1bn mark but also the $10bn mark. We’ll also discuss the rise and fall of a $22bn startup, which was considered the world’s most expensive ed tech platform just 4 years ago.

    19min

  6. 24/07/2024

    The visionary behind VISA & The Bank of America

    If you’re one of the millions who rely on a credit or debit card for financial transactions, chances are your wallet has a VISA. In this episode we’ll talk about the origins of this and how one man forever changed the way we think about money. This episode is dedicated to the great Amadeo Peter Giannini!

    14min

  7. 12/07/2024

    Brand ‘India’ - A case study for the world

    Goldman Sachs has predicted that India will become the world’s 2nd largest economy by 2075 and Financial Times Martin Wolf suggests that its purchasing power will be 30% larger than that of the US by 2050. So, the question then is! 1. How? 2. How did India do it? 3. How did a country that celebrates its independence a day after ours rise to the brink of superpower status that quick? 4. How did it manage to grow so exponentially in merely 2 decades? 5. And how has this growth reshaped its role in the global economy? Let’s explore these questions in depth in this episode.

    32min

  8. 02/07/2024

    The world’s transition from 2D to 3D animation and John Lasseter’s role in the revolution

    How a young boy’s dream revolutionised an entire animation industry including Disney, and how a fired junior became their Knight In Shining Armour years later.

    12min

  9. 24/06/2024

    How did Nike become the global marketing benchmark

    How did Nike become the brand it is today and what was the story behind the iconic Air Jordan 1? In the very first episode of Sync Corner, I’ll give you a deep dive in to how Nike turned a challenge at the time into an opportunity a brand can only wish for in a lifetime.

    20min
  • 9 episódios

Sobre

Sync Corner is a podcast for the marketers, the creative and the curious minds, those who geek out over ads and campaigns and love to dissect the ‘why’ and ‘how’ behind them. We will explore the intersection of brands, technology, the power of ideas, AI and the old and new audiences through story telling and getting a deep dive into data and case studies.

Informações

  • Criado por
    Anum J. Khan
  • Anos de atividade
    2 mil
  • Episódios
    9
  • Classificação
    Livre
  • Copyright
    © Anum J. 2024
  • Site do podcast
    Sync Corner