Systems Simplified

Adi Klevit

This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business.

  1. قبل يومين

    Scaling a Construction Company with Purpose and Process With Sarah Henry

    In This Episode Growing a family business isn't just about increasing revenue—it's about successfully transferring leadership, preserving culture, and preparing the company for future generations. In this episode, Adi Klevit interviews Sarah Henry, owner and CEO of Gaspar's Construction, about taking over her family's residential remodeling business and transforming it into a thriving organization. Sarah shares how her background in human resources prepared her to focus on what ultimately became the company's greatest strength: developing people and building a strong organizational culture. Adi and Sarah discuss the unique challenges of transitioning leadership within a family business. Sarah explains that while the ownership transfer happened over several years, one of the biggest turning points was bringing in an outside business consultant to help facilitate the transition between her and her father. Their conversation highlights how objective advisors can help family businesses navigate emotional dynamics while establishing clear leadership responsibilities. The discussion also explores the systems that supported Gaspar's Construction's growth from a small company into a much larger organization. Sarah emphasizes the importance of strategic planning, regular leadership communication, meeting cadences, and documented values that scale alongside the business. As the company grew beyond 20 employees, intentionally preserving culture became just as important as increasing revenue. Perhaps the biggest takeaway is that successful growth starts with people. Sarah believes that courageous communication, financial responsibility, recognition, and intentional leadership create an environment where employees, customers, and the business all thrive together.

  2. قبل ٥ أيام

    Why Every Entrepreneur Needs a Marketing System With Brian Kurtz

    In This Episode The best marketing isn't about chasing every new tactic—it's about building systems that consistently produce measurable results. In this episode, Adi Klevit interviews Brian Kurtz, legendary direct response marketer, bestselling author, and founder of Titans Marketing, about the principles that have guided more than four decades of successful marketing. Drawing from his experience growing Boardroom Inc. into a $150 million business, Brian explains why entrepreneurs must understand marketing fundamentals even if they never plan to manage campaigns themselves. Adi and Brian begin by discussing one of the biggest challenges facing entrepreneurs: shiny-object syndrome. Creative business owners are constantly exposed to new ideas, tools, and opportunities that promise faster growth. Brian explains that successful leaders don't ignore these ideas—they create systems to capture them, prioritize them, and implement only the initiatives that align with their strategic goals. Adi shares how her team uses a structured quarterly marketing plan and an idea board to stay focused while continuing to innovate. The conversation then explores Brian's nine essential marketing principles. Topics include measuring every marketing investment, treating customer relationships as long-term assets, using personal stories to build credibility, segmenting customer lists, and maintaining multiple marketing channels rather than depending on a single platform. Throughout the discussion, Brian emphasizes that marketing should always be accountable, measurable, and focused on creating lasting customer relationships rather than simply generating transactions. Perhaps the biggest takeaway is that sustainable growth comes from disciplined execution rather than constant experimentation. By combining creativity with operational systems, business owners can continue innovating while avoiding the distractions that often derail long-term success.

  3. قبل ٦ أيام

    Building Business Value with Purpose and Strategy With Deborah Snyder

    In This Episode Successful businesses aren't built by accident—they're built intentionally. In this episode, Adi Klevit interviews Deborah Snyder, Senior Director of Partnerships at Cultivate Advisors, about helping business owners build companies that create freedom, increase enterprise value, and generate long-term success. Deborah shares lessons from both her own entrepreneurial journey and her work alongside hundreds of growing businesses, highlighting the importance of strategy, mentorship, and operational excellence. Adi and Deborah discuss why many entrepreneurs begin their businesses seeking freedom but eventually become consumed by day-to-day operations. Deborah introduces the concept of enterprise value as a guiding framework for making better business decisions. Instead of focusing solely on revenue, business owners should intentionally strengthen key value drivers—including financial performance, sales, marketing, leadership, recruitment, and productivity—to create healthier, more scalable organizations. The conversation also explores the importance of surrounding yourself with experienced advisors. Deborah reflects on mistakes she made while growing her own business, including making decisions based on instinct rather than financial modeling and scaling too quickly without the right support team. Both Deborah and Adi emphasize that trusted advisors provide objective perspectives that help entrepreneurs avoid costly mistakes while accelerating growth. Perhaps the biggest takeaway is that AI and technology are valuable tools, but they cannot replace human judgment, accountability, and relationships. Deborah believes that combining experienced advisors, peer networks, and intentional leadership creates the strongest foundation for sustainable business growth and greater freedom.

  4. ١٧ يوليو

    Turning Expertise Into Opportunity With Shawn Sundsvold

    In This Episode Sometimes the biggest business lessons begin with life's biggest challenges. In this episode, Adi Klevit interviews Shawn Sundsvold, co-founder and CEO of Gold Bear Media, about how consistency, systems, and thought leadership work together to build stronger businesses. Shawn shares how surviving a life-threatening spinal infection completely changed his perspective, inspiring him to pursue opportunities he had postponed and eventually helping launch Gold Bear Media alongside his wife. Adi and Shawn discuss the importance of consistent marketing in today's digital world. Shawn explains that businesses no longer have the luxury of relying solely on referrals or word-of-mouth. Whether through social media, email marketing, YouTube, or podcasting, organizations must consistently share valuable content if they want to remain visible. He emphasizes that marketing success is less about chasing trends and more about showing up consistently with a clear message. The conversation also explores Shawn's Thought Leader Podcast System, which helps business owners establish authority while outsourcing the operational work required to produce a professional podcast. Shawn explains how podcasting creates trust by allowing audiences to hear a leader's ideas, personality, and expertise over time. Adi reinforces the value of podcasting as a system for educating audiences, building relationships, and expanding professional networks. Perhaps the biggest takeaway is that becoming a thought leader begins with believing your experience has value. Many entrepreneurs struggle with imposter syndrome and hesitate to share their expertise. Shawn encourages business owners to embrace their accomplishments, confidently tell their stories, and consistently create content that helps others solve problems.

  5. ١٥ يوليو

    Eliminating Organizational Friction With Jimmy Burroughes

    In This Episode Business growth doesn't usually stall because people aren't working hard—it stalls because organizations become increasingly complex. In this episode, Adi Klevit interviews Jimmy Burroughes, founder of JBL High Performance and creator of the Simplify to Amplify® methodology, about helping leaders eliminate organizational friction and build businesses that perform at a higher level. Drawing on his experience as a British military officer and leadership consultant, Jimmy shares how simplifying leadership creates better decisions, stronger teams, and more scalable organizations. Adi and Jimmy explore one of the biggest challenges facing growing businesses: complexity. As companies expand, leaders become overwhelmed with meetings, decisions, interruptions, and constant firefighting. Jimmy explains that most organizations struggle with the same recurring leadership problems, including poor delegation, decision bottlenecks, unclear priorities, and inconsistent communication. His methodology provides practical playbooks that help leaders simplify these challenges into repeatable systems. The conversation also focuses on implementation—an area where both Jimmy and Adi share similar philosophies. Jimmy explains that most leadership programs fail because they teach concepts without addressing the beliefs, habits, and behaviors that prevent leaders from applying them. Together, they discuss why successful implementation requires mindset shifts, accountability, creating bandwidth, and ongoing reinforcement rather than simply providing more information. Perhaps the biggest takeaway is that simplicity is not about doing less—it is about removing unnecessary friction so leaders and teams can focus on what truly moves the business forward. When everyone understands the direction, trusts the system, and operates from the same playbook, organizations become faster, more aligned, and significantly more effective.

  6. ١٠ يوليو

    Building Wealth While Paying Less Tax With Kevin Bassett

    In This Episode Making more money is only part of building wealth. Keeping more of it—and increasing the long-term value of your business—requires an entirely different set of systems. In this episode, Adi Klevit interviews Kevin Bassett, founding partner of Bassett & Associates, CPA, about the financial and operational strategies that help business owners move from simply generating profits to building lasting wealth. Kevin explains why many successful entrepreneurs reach a point where the same habits that built their companies are no longer enough to support continued growth. Adi and Kevin discuss one of the biggest barriers to scaling: founder dependency. Kevin explains that businesses often plateau because every major decision, customer relationship, and sales opportunity flows through the owner. Sustainable growth requires building a leadership team, implementing an operating system, and creating processes that allow the business to scale beyond the founder's personal capacity. The conversation then shifts to tax strategy, where Kevin dispels one of the most common misconceptions among business owners. Rather than purchasing unnecessary equipment or spending profits simply to reduce taxes, he explains how proactive tax planning and proper business structuring can significantly lower tax liability while preserving profitability and increasing business value. Through his MELT (Maximize Earnings and Lower Tax) system, Kevin demonstrates how strategic planning can help owners keep more of what they earn. Perhaps the biggest takeaway is that building wealth requires intentional decision-making. Whether an entrepreneur plans to grow indefinitely, eventually sell, or create a business that generates long-term passive income, having the right financial systems, leadership structure, and tax strategy provides the flexibility to choose the future they want.

  7. ٩ يوليو

    Creating a Speaking System That Sells With Debbie Allen

    In This Episode Building expertise is one thing. Turning that expertise into a scalable business system is something entirely different. In this episode, Adi Klevit interviews Debbie Allen, internationally recognized authority positioning expert and business strategist, about how entrepreneurs can build credibility, communicate their value, and create profitable businesses through speaking. Debbie shares her remarkable journey from growing multiple businesses—including a family-owned car rental company and a successful retail chain—to becoming one of the world's leading experts on speaking to sell. Adi and Debbie discuss why many business owners struggle to position themselves as true authorities. Debbie explains that expertise alone is not enough. Entrepreneurs must clearly communicate their unique value, develop a compelling personal brand, and create messaging that attracts ideal clients. Rather than competing with others in the marketplace, they can establish themselves as the obvious choice by focusing on a specific niche and demonstrating proven results. The conversation also explores the difference between traditional keynote speaking and speaking that generates business. Debbie explains how she completely reinvented her own business after the 2008 financial crisis by learning to reverse-engineer presentations around client outcomes rather than simply delivering motivational content. This systematic approach transformed speaking from a service into a scalable sales and marketing system. Perhaps the biggest takeaway is that authenticity has never been more valuable. As AI-generated content becomes increasingly common, Debbie believes people will continue to seek genuine expertise, personal stories, and trusted human relationships. Businesses that combine authentic communication with proven systems will continue to stand out regardless of how technology evolves.

  8. ٧ يوليو

    Creating Home Systems That Reduce Overwhelm With Lisa Woodruff

    In This Episode Most business owners spend years creating systems at work while their home life runs on memory, habit, and constant reaction. In this episode, Adi Klevit interviews Lisa Woodruff, founder and CEO of Organize 365®, about how applying business principles to the home can reduce stress, improve productivity, and create more time for what matters most. Lisa shares how her lifelong passion for organization evolved into a business dedicated to helping people create practical household systems that support both their personal and professional lives. Adi and Lisa discuss why planning is the foundation of every successful household. From meal planning and laundry to scheduling, paperwork, and family responsibilities, Lisa explains that many people underestimate the amount of invisible work required to run a home. Without intentional systems, that work creates constant mental clutter and limits a person's capacity to focus on work, leadership, and personal growth. The conversation also explores how business concepts like delegation, standardization, and process improvement can be applied at home. Lisa encourages families to simplify tasks whenever possible, eliminate unnecessary work, and focus on creating systems that fit their current season of life rather than striving for perfection. Adi draws parallels to business process documentation, emphasizing that clear instructions and repeatable workflows are just as valuable at home as they are in the workplace. Perhaps the biggest takeaway is that organization is about much more than tidy closets and clean countertops. By creating systems for both the visible and invisible responsibilities of everyday life, individuals gain greater freedom, reduce overwhelm, and create the mental space needed to thrive both at home and at work.

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This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business.

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