In this episode of TAC Tic Talk, we are joined by Dr. Sherry McAllister, President of the Foundation for Chiropractic Progress, international speaker, and bestselling author of Adjusted Reality. At a time when healthcare is being redefined in real time, Dr. McAllister shares how chiropractic is stepping into a broader, more influential role—one that moves beyond pain relief and into whole-being care. From a landmark feature in Forbes to a growing global movement, this conversation explores how the profession is reshaping its message, expanding its reach, and meeting the modern patient where they are. We discuss the evolution of communication in today’s world, including the shift from authority to influence, and how chiropractors can better connect with newer generations through language that resonates—moving from “trauma, toxins, and thoughts” to “pain, poisons, and perspectives.” Dr. McAllister also shares practical strategies for integrating Adjusted Reality into your practice, not just as a book, but as a tool to educate patients, inspire communities, and strengthen the profession from within. For those interested in learning more or getting involved, visit the Foundation for Chiropractic Progress at https://www.f4cp.org. To explore the book, access resources, or download the impact toolkit, go to https://www.f4cp.org/adjusted-reality. The American Chiropractor Magazine of the Chiropractic Profession, since 1978 The American Chiropractor is dedicated to "the Continuing Education and Advancement of the Chiropractic Professional," providing the highest quality articles and resources month after month and year after year to the chiropractic community for the development of each of its readers and of the profession as a whole. Are you a chiropractor? You can request a FREE annual subscription to The American Chiropractor magazine. Visit tac-web.com to subscribe. To view our online archive of issues dating back to the 2000s, please visit TheAmericanChiropractor.com. You can find us on Youtube, Spotify, Apple Podcasts and our site tic-talk.net. Follow us on social media: Instagram: @theamericanchiropractor Facebook: THE AMERICAN CHIROPRACTOR Twitter: @AmericanChiro LinkedIn: The American Chiropractor Magazine
