Tacoincidence with Scott Porter

Scott Porter
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This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. Your host is Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. Join the journey on our website, follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

  1. 04/20/2021

    You Are Worth It with Johnny Tanner: Taco Stop #15

    I met up with Johnny Tanner at Don Joaquin's Street Tacos. Together with his wife and seven kids, they are a viral YouTube sensation originally known as the Tannerites. With literally billions of views, they have pivoted their family business focus from ridiculously fun video snapshots into their lives and added the very timely and powerful uplifting message of YAWI — You are worth it. I wanted to learn why he believes in the power of culture, brand experience and human connection, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!   Secret #1: Reflect on your "why"Secret #2: Uplift your customers and help them feel heardSecret #3: Help your customers feel uniquely valuedSecret #4: Do things within your business to stay relevant.Secret #5: Speak to the one and show empathySecret #6: Send a consistent message that resonatesSecret #7: Help your team members become the best people they can beSecret #8: Care about your people over quotas or moneySecret #9: Provide an experience and change everything for your customersSecret #10: Hire for attitude and then train in the technicalSecret #11: Treat your team like they are part of your dreamSecret #12: Create experiences with personal interactions with real careSecret #13: Build relationships and not just businessesSecret #14: Remember your customers have individual worthSecret #15: Teach the WHY to your team so they create an immersive brand experienceSecret #16: Decide to create a better experience and the how will take care of itselfSecret #17: Get on the same level as your team members  YOUR INPUT, FEEDBACK AND IDEAS Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).   LINKS MENTIONED IN THIS EPISODE Taco Stop #13: Don Joaquin's Street Tacos, American Fork, UT WebsiteFacebookInstagramYAWI Family YouTubeInstagramJonny Tanner LinkedInFacebookScott Porter LinkedIn​Search for the Perfect Taco:  InstagramYouTube​LinkedInWebsite  ABOUT TACOINCIDENCE This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos. Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.

    1h 28m

  2. 04/13/2021

    The Uncommon Sock Experience with Jeff Kearl: Taco Stop #14

    I met up with Jeff Kearl on Taco Tuesday at Sancho's Tacos in San Clemente, California. He has reshaped the sock industry by creating Stance, one of the most well known and comfortable sock brands around. As an investor, founder and entrepreneur, Jeff is great at observing market trends and filling them. He has also developed a thriving company culture of excellence and efficiency. I wanted to learn how he was able to create such a thriving company, and what secrets have helped him and his employees thrive.... All…over tacos. It really doesn’t get much better than this!   Secret #1: Deconstruct everything in the R&D phaseSecret #2: Ask lots of questions, listen and act on the answersSecret #3: Focus on what you can control and execute flawlesslySecret #4: Build a team that's scrappy, gritty and figures it outSecret #5: Reinforce your company values constantly Secret #6: Operationalize a culture of gratitudeSecret #7: Stand for more than what you sellSecret #8: Surround yourself with those who see your potentialSecret #9: Position your product differently in a profitable marketSecret #10: Connect your customer to your product on a deep levelSecret #11: Mission-driven businesses require hard work and disciplineSecret #12: Be kind and respectful — the key to personal successSecret #13: Find positive, inspiring and smart people to create your teamSecret #14: Think independently and embrace your originalitySecret #15: Beware of "Best practices" because they yield common resultsSecret #16: Believe in your people to unlock their potential  YOUR INPUT, FEEDBACK AND IDEAS Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).   LINKS MENTIONED IN THIS EPISODE Taco Stop #13: Sancho’s Tacos, San Clemente, California WebsiteFacebookInstagramStance WebsiteLinkedInFacebookInstagramJeff Kearl LinkedInFacebookScott Porter LinkedIn​Search for the Perfect Taco:  InstagramYouTube​LinkedInWebsite  ABOUT TACOINCIDENCE This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos. Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.

    1h 14m

  3. 04/06/2021

    Creating Superhero Experiences Every Day with Cydni Tetro: Taco Stop #13

    I met up with Cydni Tetro on Taco Tuesday at Rico Cocina in Salt Lake City Utah. She's built her entire career and businesses around creating superhero moments for customers and her team everyday. A former Disney entrepreneur-in-residence, she is also the CEO of Brandless and Founder and President of Women Tech Council where she is impacting generations by empowering young women to pursue careers in business and tech. I wanted to learn more about her journey in understanding customers, insights into how it has helped shape her career, and advice she has to empower individuals and businesses to do the same. All…over tacos. It really doesn’t get much better than this!   Secret #1: Take your customers on a journeySecret #2: Help people become part of the stories they loveSecret #3: Put customers in the storyline — it's powerfulSecret #4: Customer experience gives you a competitive edgeSecret #5: Positive personalized experiences create loyal customers for lifeSecret #6: Successful companies are investing in improving experienceSecret #7: Customers will pay a premium for experienceSecret #8: Tech enables unique and personalized forms of human connectionSecret #9: One moment impacts relationships foreverSecret #10: Use your talents to help others develop theirsSecret #11: Diverse teams outperform in revenue and profitsSecret #12: Help people become the very best they can becomeSecret #13: To change culture, first look at your own interactions  YOUR INPUT, FEEDBACK AND IDEAS Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).   LINKS MENTIONED IN THIS EPISODE Taco Stop #13: Rico Cocina SLC, Utah WebsiteBrandless WebsiteInstagram  FacebookWomen Tech Council  WebsiteCyndi Tetro InstagramLinkedInFacebookScott Porter LinkedIn​Search for the Perfect Taco InstagramYouTube​LinkedInWebsite  ABOUT TACOINCIDENCE This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos. Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.

    59 min

  4. 03/30/2021

    Fighting The Porn Drug with Clay Olsen: Taco Stop #12

    I met up with Clay Olsen on Taco Tuesday at El Mexiquense in Lehi, UT. He is a man on a powerful, and challenging, mission to convince the world that porn kills love and fighting pornography is cool. As the As the CEO of Impact Suite and Founder and CEO of the non-profit organization, Fight the New Drug, he is the fighter in chief on the battle to empower everyone against the dangers and harmful impact of pornography. I wanted to learn why he believes in the power of culture, brand experience, and human connection, what he does to create it, and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this! Secret #1: Where knowledge lacks, conviction makes upSecret #2: Cause curiosity in what you createSecret #3: Create impact through brand engagementSecret #4: Branding starts with cultureSecret #: Innovation comes from passion, determination & sheer willSecret #5: Create a persona to understand your targetSecret #6: Find existing "electricity," organize it into a brandSecret #7: Connect to the product using emotions & experienceSecret #8: Allow personal expression & creativity in marketingSecret #9: Have a healthy sense of naivetySecret #10: Persist. Get back up. Pivot. Never quit.Secret #11: Find people who are passionate about their craftSecret #12: Home runs — not base hits YOUR INPUT, FEEDBACK AND IDEAS Thanks so much for watching this episode of Tacoincidence! I'd love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone, or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).  LINKS MENTIONED IN THIS EPISODE Taco Stop #12: El Mexiquense, American Fork, UT FacebookInstagramWebsiteFight the New Drug WebsiteFacebookInstagramImpact Suite WebsiteFacebookInstagramClay Olsen InstagramLinkedInScott Porter LinkedIn​​Search for the Perfect Taco InstagramYouTube​LinkedInWebsite  ABOUT TACOINCIDENCE This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Search for the Perfect Taco. In my lifelong search, I’ve learned the taco experience is more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos. Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.

    1 hr

  5. 03/23/2021

    These Secrets Save Lives with Ravi Patel: Taco Stop #11

    I met up with Ravi Patel on Taco Tuesday at Guisados in Burbank, CA. He’s an entrepreneur, investor and co-founder of the granola bar company This Saves Lives. He’s also an award-winning actor who wrote and directed an autobiographical documentary called Meet the Patels. I wanted to learn why he believes in the power of culture and brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this! "These secrets save lives." Secret #1: Focus on what really matters in life and imbue that into your workSecret #2: Be authentic to your purpose and pursue your passionsSecret #3: Obsess over winning. Appreciate failure. Love the grind.Secret #4: Understand what your end users are intoSecret #5: You are only as good as your product in the long termSecret #6: Differentiate your product and brandSecret #7: Raving fans amplify with loud voicesSecret #8: Hire people who genuinely care. Be pickySecret #9: Help people feel the impact of what you doSecret #10: Focus on the end goal and then creatively strategize how to get thereSecret #11: Seek inspiration from people you loveSecret #12: Create different, authentic experiences that are "noisier" than the competition.Secret #13: Make something your customers want over and over againYOUR INPUT, FEEDBACK AND IDEAS Thanks so much for watching this episode of Tacoincidence! I'd love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).  LINKS WE MENTION IN THIS EPISODE Taco Stop #11: Guisados, Los Angeles FacebookWebsiteInstagramThis Bar Saves lives WebsiteFacebookInstagramMeet the Patels WebsiteRavi Patel InstagramFacebookScott Porter LinkedInSearch for the Perfect Taco:  InstagramYouTubeLinkedInWebsite​  ABOUT TACOINCIDENCE This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.  In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos. Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.

    57 min

  6. 04/18/2020 · BONUS

    Tacoincidence LIVE: Davis Smith on Serving Your Customers During a Crisis

    “The world is bigger than just ourselves.” Secret #1: Build something that focuses on giving back (7:12)Secret #2: Being sustainable does no good if we’re not sustainable ourselves (13:28)Secret #3: Understand the difference between the fear focused, the unfocused and the strategy focused CEO (17:17)Secret #4: It’s ok to be scared, just don’t focus on it (18:41)Secret #5: Verbalize that you’re human (20:13)Secret #6: Growth and opportunity surrounds those that pivot and focus on changing offerings (22:21)Secret #7: it’s critical to be reaching out to your team at this time (26:01)Secret #8: Reach out to others about what their strategy is and collaborate (30:19)Secret #9: Adjusting your product to the crisis can help to grow your company (33:13)Secret #10: As long as people know that you care about them, the original mission stays true (36:14)Secret #11: Create meaningful human connection in times of constraint (39:05)Secret #12: Focusing on community will help you win (44:12)Links we mention in this episode: CotopaxiCotopaxi's #OneUtah T-shirtsCotopaci's Questival QuaranteamForbes article: What Covid-19 Reveals About Your Leadership as a CEOCotopaxi and Uncharted Supply teaming up during pandemicQuarantine Survival Kit Sobe EatsSan Diablo Artisan ChurrosThirst DrinksRhoneFollow Davis Smith LinkedInInstagramWatch Tacoincidence episode VIDEOS Website for Tacoincidence videosInstagramFollow the Search for the Perfect Taco InstagramYouTubeLinkedInWebsiteFollow Scott Porter LinkedInAbout Tacoincidence This is Tacoincidence LIVE — where we learn secrets of breakthrough culture and brand experience from the most brilliant leaders while we’re on the search for the perfect taco — even over a Zoom call during quarantine. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. The taco cannot be stopped so we order from a local taquerias for delivery — #saveTacoTuesday —  and get raw and real about how these leaders are tackling the challenges of the a global pandemic and economic crisis. In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos. Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

    49 min

  7. 12/03/2019

    Empower Through Insecurities with Trent Ulicny

    “The more you make business like life, the more successful it is.” Secret #1: Work with a team that is passionate (4:00)Secret #2: Create lasting value with strong emotional connection (9:07)Secret #3: Empower your customers by addressing their insecurities (12:02)Secret #4: Identify the driving insecurity your customers feel (14:00)Secret #5: Focus on people, not products, to build loyalty (16:21)Secret #6: Define and infuse your company values early on (22:26)Secret #7: Your business is your kid — how are you raising your kid? (26:21)Secret #8: Be disciplined to stand for what your brand is becoming (29:25)Secret #9: Ask: What are we trying to make someone feel? (31:30)Secret #10: Differentiate yourself by being sincere (36:21)Secret #11: Be a good friend to your customers on their terms (39:01)Secret #12: Make people feel better is a massive differentiator (56:00)Secret #13: Go listen to your customer (1:00:00)Secret #14: The more you make business like life, the more successful it is (1:06:04)Links we mention in this episode: SOL Mexican CocinaFollow Trent: Nutrition ZoneMotiv8 Performance NutritionTYKU SakeLinkedInWatch Tacoincidence episode VIDEOS Website for Tacoincidence videosInstagramFollow the Search for the Perfect Taco InstagramYouTubeLinkedInWebsiteFollow Scott Porter LinkedInAbout Tacoincidence This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos. Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

    1h 15m

  8. 11/26/2019

    The Visitor Is God with Binod Rai from Insight Himalaya Treks

    “Your team is your family.” How Insight Himalaya Treks operate and who they serve (4:21)Secret #1: Listen to what your clients want (6:10)How to never come across a difficult client (9:18)Secret #2: Live "Namaste" — Respect others at the same level, if not higher (11:30)Secret #3: The Visitor is God (14:51)Secret #4: Treat your team as family (23:35)Secret #5: Provide an exemplary experience and your clients will follow (25:42)Secret #6: Anticipate your clients' needs (30:35)Secret #7: Design your customer experience from a perspective of empathy (34:31)Secret #8: Build loyalty through attention to detail (38:12)Secret #9: Surprise and delight — even with the basics (39:42)Secret #10: Gain an edge on your competitors by doing something extra (44:48)Links we mention in this episode: Tacos Mi CarameloFollow Binod: Insight Himalaya TreksLinkedInWatch Tacoincidence episode VIDEOS Website for Tacoincidence videosInstagramFollow the Search for the Perfect Taco InstagramYouTubeLinkedInWebsiteFollow Scott Porter LinkedInAbout Tacoincidence This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos. Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

    53 min
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This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. Your host is Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. Join the journey on our website, follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

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