Tactical & Practical

Nate Lagos
  • 5,0 (3)
  • MARKETING
  • SEMANAL

Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

  1. HÁ 2 DIAS

    You're Under Utilizing Your Post Purchase Survey

    Did you know that you don't have to just ask "How did you hear about us?" in your post purchase survey? I think it's way less valuable to use it as a form as attribution, and way MORE valuable to ask them questions that'll shape your marketing strategy in the future. At Adapt, I'm asking "When did you first hear about us?" "Who supports you on your health journey?" "How do supplements fit into your daily routine?" "What's your favorite way to stay active?" Each of those will affect how we measure our marketing efforts, how we position our brand, what kind of organic content we'll create, which influencers we'll partner with, and what IRL events I'll want us to be a part of. Those insights are way more valuable to me than hearing someone try to remember where they heard about us. - Then, we have some winning results from a brand who just INCREASED their prices - Tweet of the week is really tactical Meta advice - A JUICY Marketer's Anonymous from a guy who's about to quit his job

    15min

  2. 25 DE FEV.

    Influencer? I barely know her

    On this episode: - I started an influencer program with $8k that grew into a multi 7-figure channel - A new form of ad iteration made me sell out of my hero SKU way too fast - Ad fatigue is self inflicted? - Headline tests continue to move the needle - Marketers need to understand WHY performance is bad, then they can work on how to improve it

    23min

  3. 18 DE FEV.

    How to Market To Happy & Sad Customers

    Most of the time I buy whiskey, I'm happy, celebrating, I'm buying to have a good night with friends or to mark a milestone. But on rare occasions... I buy whiskey when I'm sad, angry, frustrated, stress, I buy it as a coping mechanism... Now that's not good, and it's been a long time since I've done it so don't worry about me, lol... but it exposes a flaw in the way that most of the industry is talking about customer personas. How can one buyer (Me) have two completely opposite mindsets (happy or angry), that lead me to the exact same purchase decision (11 shots of Jack Daniel's)? And if that's possible, why aren't we trying to market to all those different motivators? In this episode, I break down how I use Valence & Intensity zones in my performance copywriting process to reach new areas of our market that some of our top ads just can't resonate with. Watch this episode, then ask Claude to analyze and indentify the valence & intensity zones of your top performing ads, and re-write new variations in the other zones. You'll reach buyers who are in-market for your product, that don't resonate with the tone of your current ads at all.

    15min

  4. 13 DE FEV.

    $75k from one campaign? In this economy?

    I've been at a brand where an average SMS campaign would do $8k in revenue. Then we sent one that did $40k in 30 minutes. I've ran an email account that made $6k on a normal daily email campaign. Then we sent one that did $75k in 24 hours. And no, those campaigns weren't sent on black friday, they weren't even sent in Q4. In this episode, I show you how you can take a moment that your customers care about, or can relate to, bring them into your world to experience it with you, and have a day that makes your entire month. I also award a tweet of the week award, share the results of a split test that DID NOT GO MY WAY, and attempt to answer the question, "How do you get away from discounting all the time?" (the first few seconds of audio are a little sketchy then by 10 seconds it's good)

    22min

  5. 4 DE FEV.

    Doubling Ad Spend While Increasing aMER

    In this episode I break down how we just: - Doubled ad spend while increasing aMER - How doing less allows you to do more - Testing CTA button text - Resending emails to non openers (the easiest, lowest hanging revenue in all of ecom) - & what to do what your top selling product starts to plateau

    23min

  6. 28 DE JAN.

    Addition by Extraction: w/ Kyle Yeoman From Groove

    President of GrooveLife.com joins the show to talk about building lean & efficient marketing teams.

    25min

  7. 21 DE JAN.

    Keys To Scaling Past $10mm/year

    Learn how I've helped 7 figure brands break through the 8 fig/yr mark, here some anonymous questions from marketers early in their careers, and check out a recent DISCOUNT test I ran with suprising results, my Tweet of the Week, and a JUICY Tactical Tip for SuperBowl Sunday.

    26min

  8. 20 DE JAN.

    Starting a Brand From Zero

    Dive into how I started a new brand, and how I think about creative strategy & split testing when nobody has ever heard of you.

    20min
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5
de 5
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Sobre

Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

Informações

  • Criado por
    Nate Lagos
  • Anos de atividade
    2024 - 2026
  • Episódios
    87
  • Classificação
    Explícito
  • Copyright
    © Lagos Enterprises
  • Site do podcast
    Tactical & Practical

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