Tagline

Muse by Clio
  • 4.7 (48)
  • MARKETING
Tagline

The show about great ads, and the people who make them. Clio Awards editor in chief and longtime ad critic Tim Nudd digs into classic commercials and campaigns by talking to the people who made them. Ad nerds, this is the show for you. Presented by GSTV.

  1. Amil Gargano

    01/11/2023

    Amil Gargano

    This week on our Season 2 finale, we speak with one of the living legends of the advertising business, art director Amil Gargano. Now 90 years old, Amil was a co-founder of Ally & Gargano, one of the most revered agencies of the '60s and '70s, famous for its take-no-prisoners style and pioneering use of comparative advertising. I spent an afternoon with Amil recently, and this episode has excerpts from that conversation—as we touch on his career, his celebrated work, and his close yet com...

    56 min
  2. Ted Lasso's Origin Story

    11/14/2022

    Ted Lasso's Origin Story

    Ted Lasso is one of the most beloved shows on TV. But not many people realize the character originated in an ad campaign, a decade ago, for NBC Sports and its Premier League coverage. This week, we look back at Ted's fascinating origin story: how Jason Sudeikis, the agency Brooklyn Brothers and the London club Tottenham Hotspur collaborated on two hilarious videos that got NBC's soccer coverage off to a flying start—and set Sudeikis and his team on an unlikely path to Emmy-winning glory.

    45 min
  3. Beats by Dre | You Love Me

    10/25/2022

    Beats by Dre | You Love Me

    This week on Tagline, we look back at the most startling brand statement on race from the emotional months after George Floyd's death: Beats by Dre's powerful two-minute film "You Love Me." We speak with the team who created the spot at the agency Translation—how they pivoted from a product campaign, partnered with A-listers led by Melina Matsoukas, went down a very different path than they expected to at first, and in the end achieved a remarkable double triumph: celebrating the beauty and r...

    58 min
  4. Volvo Trucks | The Epic Split

    07/18/2022

    Volvo Trucks | The Epic Split

    This week we revisit the "Live Test Series" of stunts for Volvo Trucks, crafted by the Swedish agency Forsman & Bodenfors, including "The Epic Split," the most famous of them all—yet in some ways also very much an outlier of the campaign. We speak with folks from the agency, as well as director Andreas Nilsson and stunt coordinator Peter Pedrero, about the long road to some of the best product demos ever made in advertising.

    45 min
  5. Visit Iceland | Welcome to the Icelandverse

    06/28/2022

    Visit Iceland | Welcome to the Icelandverse

    The metaverse may well be our future, but it's a metaverse parody that's gotten more attention this ad-award season. For this episode of Tagline, we sat down at Cannes Lions with folks from the agency SS+K and Visit Iceland to talk about "Welcome to the Icelandverse," the video from late last year that expertly spoofed Mark Zuckerberg's vision of our utopian virtual future—and offered a nonvirtual Iceland travel experience as a welcome alternative.

    32 min
  6. Omid Farhang, Pum Lefebure, Walter Geer, Gerry Graf

    06/20/2022

    Omid Farhang, Pum Lefebure, Walter Geer, Gerry Graf

    We're doing something a little different on Tagline this week. Instead of speaking with people about the ads they've made, we're asking them about the ads they love. We have stories from four top creatives today—Omid Farhang, Pum Lefebure, Walter Geer and Gerry Graf—about advertising that deeply influenced them. We hear about old ads, new ads, even some ads that made them want to work in advertising in the first place.

    26 min
  7. Canal+ | The Bear

    06/06/2022

    Canal+ | The Bear

    It was one of the great comic triumphs from the golden age of viral commercials: "The Bear," created by Paris agency BETC for the French TV network Canal+. This week on Tagline, we look at the making of the hilarious and wonderfully crafted 2011 spot, which won almost every ad award under the sun—and remains a high point of comedy advertising more than a decade later.

    33 min
  8. Tide | It's a Tide Ad

    05/23/2022

    Tide | It's a Tide Ad

    How do you hijack all 53 ads in the Super Bowl while buying just 90 seconds of airtime? P&G's Tide and Saatchi & Saatchi managed that remarkable feat in 2018 with "It's a Tide Ad," one of the most clever and entertaining campaigns ever to run on the game. This week, we revisit "Tide Ad" with its creators to learn the backstory, from the idea, to the craft, to the wild experience on game night, to the results—which included one of advertising's best-ever marriage proposals.

    46 min
See All (28)

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4.7
out of 5
48 Ratings

About

The show about great ads, and the people who make them. Clio Awards editor in chief and longtime ad critic Tim Nudd digs into classic commercials and campaigns by talking to the people who made them. Ad nerds, this is the show for you. Presented by GSTV.

Information

  • Creator
    Muse by Clio
  • Years Active
    2021 - 2023
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © 2023 Clio Awards, LLC
  • Show Website
    Tagline

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