Tailwind Marketing

Carlos Corredor and Antonio Santana
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  • MARKETING
Tailwind Marketing

This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.

  1. 4D AGO

    Running a Lean Marketing Team That Grows With Your Business

    In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits down with Matt Fiel, Executive VP at Penrod, to discuss how businesses can build great marketing teams even with limited resources. Matt shares his insights on how to allocate marketing budgets, the importance of knowing when to outsource specialized tasks, and how to structure a lean team that still drives meaningful results.  They dive into what it really means to be a full-stack marketer—someone who can handle strategy, execution, and cross-functional collaboration—and why these “unicorn” marketers are increasingly valuable for mid-market companies. The conversation also explores how to craft messaging that stands out in a crowded space, why it must speak directly to your ICP, and the growing role of AI in helping small teams scale their impact.

    39 min

  2. MAR 26

    Using AI in Marketing Without Putting Your Company’s Data at Risk

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Scott McCollum, Director of Product Marketing at Blue Mantis. They discuss the unique challenges mid-market companies face in IT marketing and security. Scott shares how these companies often juggle limited resources while trying to address both marketing and cybersecurity needs. He emphasizes the importance of tailoring marketing strategies for different decision-makers, from C-suite executives to influencers, and explains how effective messaging can resonate with each. He also talks about how AI is transforming marketing efforts, while highlighting the critical need for data security when leveraging new technologies.

    41 min

  3. MAR 20

    Value Propositions That Stand Out for Tech Services Companies

    In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Paige Galley, Marketing Director at Prime Secure, about building a value proposition that stands out in a crowded IT market. Paige explains why being specific and measurable is key; instead of saying, "We have great people," she shows how to back it up with proof that builds trust. She also shares tips on tailoring your message for different buyer personas and adapting based on customer feedback. Plus, Paige reflects on mistakes she made early in her career and offers advice on when to outsource versus keep things in-house, reminding companies that the right agency can sometimes be more effective than a large internal team.

    43 min

  4. FEB 14

    A Smarter Way to Run LinkedIn Ads: Get Targeting, Budget, Content and Creatives Right

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads to drive both awareness and lead generation. He highlights the importance of blending LinkedIn's high-quality leads with the volume from cheaper platforms like Google. Key mistakes include over-focusing on bottom-funnel leads and starting without a clear strategy.  Tanner also shares how to balance your budget, emphasizing the need for top-of-funnel content to build retargeting audiences, and the sweet spot for audience size. He provides actionable advice on content strategy, ad creatives, and measurement, stressing that a mix of gated and ungated content, along with a long-term approach, is key to LinkedIn success.

    1h 7m

  5. JAN 13

    How to Create B2B Content That Shows Expertise and Sounds Human

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience's needs and your company's strengths. It’s not just about saying what you want to say—it’s about speaking to what your audience actually cares about.

    48 min

  6. 12/20/2024

    The Three Pillars of IT Growth: Process, Automation, and Visibility

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable business systems using CRMs like Salesforce and HubSpot. Michael shares insights into the evolving role of CRM platforms, emphasizing the importance of process automation and visibility for organizational success. He also highlights the psychological barriers to adopting new systems and offers practical advice for overcoming them. Tune in to learn how to lay the groundwork for automation, leverage CRM tools effectively, and prepare your business for the age of AI-driven growth.

    35 min

  7. 12/18/2024

    Making Sustainability Data Actionable in Marketing With Jen Brown

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Jen Brown, Marketing Director at Worldly, about the evolving role of sustainability as a core business priority. Jen shares how businesses can use data to manage risk, deliver value, and build stronger supply chains. Listen in to discover how clear messaging, actionable insights, and alignment with customer expectations can drive progress in today’s sustainability-driven market.

    55 min

  8. 12/12/2024

    How Original Content is Changing ERP Marketing With Dan Aldridge

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Dan Aldridge, Marketing Director at PCG, about the evolution of ERP marketing and the growing importance of education over selling. Dan shares how his experience as a consultant shapes his marketing approach, emphasizing the role of authenticity and content that truly connects with IT decision-makers. He discusses using video to inform and engage audiences, the importance of trust-building in today’s buyer journey, and how LinkedIn can be a powerful tool for reaching specific market segments. Listen in to learn how to meet buyers’ expectations and create meaningful connections in your marketing efforts.

    46 min
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    About

    This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.

    Information

    • Creator
      Carlos Corredor and Antonio Santana
    • Years Active
      2023 - 2025
    • Episodes
      34
    • Rating
      Clean
    • Copyright
      © Tailwind Marketing (c) 2023
    • Show Website
      Tailwind Marketing

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