Tailwind Marketing

Carlos Corredor and Antonio Santana
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  • MARKETING
Tailwind Marketing

This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.

  1. 13 HR. AGO

    Aligning Data and KPIs Across Your Teams With Jonathan Huang

    Jonathan Huang is the Head of Global Digital Marketing at Spinnaker Support, a global provider of on-premise and cloud-based enterprise software support services. With over 12 years of experience in digital marketing, e-commerce, and content production, Jonathan’s diverse background ranges from IT services to working with an NBA team. In his role, he leads demand generation efforts and specializes in crafting strategies that drive sales for enterprise software support services. He is known for his creativity in addressing marketing limitations in B2B and B2C companies.  In this episode… In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Jonathan Huang, Head of Global Digital Marketing at Spinnaker Support. Jonathan shares his insights on aligning sales and marketing teams under one revenue umbrella, emphasizing the importance of clean data and collaboration. He also discusses key tactics for demand generation in long sales cycles and how his team improved their pipeline by focusing on bottom-funnel actions and leveraging SEO to expand top-funnel reach.

    42 min

  2. 2 DAYS AGO

    How Agility in Search Marketing Strategy Can Give You the Edge with Prasanna Dhungel

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Prasanna Dhungel, co-founder of GrowByData, on adapting to Google’s evolving SERPs and the role of AI in search. Prasanna shares how brands can stay competitive by experimenting with diverse content, monitoring the share of voice, and leveraging data signals. Listen in to learn actionable steps to refine your SEO and paid search strategy to gain visibility in the changing digital landscape.

    40 min

  3. NOV 12

    No Secret Sauce: The Real Recipe Behind Marketing Evolution With Rafael Moiseev

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor sits down with Rafael Moiseev, the VP of global marketing at Customertimes. They explore the shift from traditional siloed marketing to agile, integrated teams, the crucial role of orchestration in meeting modern marketing demands, and the impact of marketing intelligence on driving qualified leads. Rafael shares his insights on the importance of having a competent intelligence team, the limitations of external sales intelligence platforms, and the significance of fostering a culture that embraces change and collaboration. Tune in for a deep dive into the evolving landscape of IT marketing and get valuable tips for driving sales and engagement.

    22 min

  4. NOV 7

    The Spiderweb Content Approach To Improve SEO With Wade Poezyn

    Wade Poezyn is a Senior Digital and Demand Generation Marketing Manager at Transact Campus, a technology company simplifying campus payments and commerce for higher education institutions. With over nine years of experience, Wade has become an expert in fintech, digital transformation, AI, and B2B, B2C, and B2B2C marketing. He is passionate about helping the younger generation advance in their careers, which he explores through his podcast, Underdog Rising. Known for his innovative approach, Wade blends his marketing expertise with insights from his diverse industry background, including transportation services and SaaS software.  In this episode… In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Wade Poezyn, a demand generation expert at Transact Campus. Wade dives into why demand gen shouldn’t be siloed, the power of data in driving strategy, and how to align marketing efforts to get real results. Whether it’s crafting the right message, using paid ads smartly, or understanding the customer journey, Wade shares useful tips for IT marketers looking to improve their game. Don't miss out on practical advice for making your marketing efforts truly count.

    46 min

  5. OCT 30

    Building a Digital Foundation That Lasts With Chiala Marvici

    Chiala Marvici is a fractional director with extensive experience spanning multiple industries. With over two decades in this profession, Chiala has made significant contributions to leading companies through digital transformations, particularly in the beauty, real estate, and IT services sectors. Beginning her career in the beauty industry, she has continuously adapted to changes, playing a key role in helping businesses transition to digital platforms during the pandemic. Her expertise in establishing a solid digital foundation makes her insights invaluable for understanding how businesses can successfully navigate their marketing journeys. In this episode… In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits with Chiala Marvici, a fractional director with experience in beauty, real estate, and IT services. Chiala shares how she helped businesses adapt during the pandemic and build digital foundations that truly connect with audiences. They dig into using web analytics to make the most of your marketing budget, explaining why a pretty website needs to convert, and explaining how the first step in branding is understanding who your customer is.

    37 min

  6. OCT 9

    Old-School Sales Tactics in Today's IT World with Bijan Abrahim

    Bijan Abrahim is a Senior Sales and Marketing Officer at theITSupportCenter, which provides 24/7, immediate, expert IT help desk support for end users of Fortune 500 organizations. An enterprise sales professional with over a decade of industry experience, Bijan specializes in optimizing sales processes, driving marketing initiatives, and enhancing team performance through cross-team collaboration. With a proven track record in implementing innovative strategies that boost revenue and meet modern sales challenges, he embraces AI solutions in IT support to boost efficiency and the customer experience. In this episode… In this episode of the Tailwind Marketing Podcast, Carlos Corredor chats with Bijan Abrahim, a Senior Sales and Marketing Officer at theITSupportCenter. They dive into how traditional sales tactics like cold calling still hold strong in the tech world despite modern alternatives. Bijan shares his journey, including the challenges of targeting busy IT leaders, the evolving landscape of sales strategies, and the role of AI in customer support.

    36 min

  7. OCT 3

    Agency Life and Marketing Leadership With Inga Finneke

    Inga Finneke is the Marketing Director at Codal, which specializes in cutting-edge, data-driven strategies and solutions for enterprise brands and technology providers. With over a decade of experience in event management, branding, product marketing, and PR, Inga has a track record of designing strategic marketing programs and spearheading initiatives that boost demand and forge sustained partnerships in the tech industry. Her dynamic leadership has fueled data-driven strategies and innovative solutions to accelerate growth at Codal. A proponent of “controlled chaos,” she thrives in the fast-paced consulting environment, leading a marketing team across three continents.  In this episode… In the latest episode of the Tailwind Marketing Podcast, we sit down with Inga Finneke, Marketing Director at Codal, to talk about thriving in the fast-paced world of marketing agencies. Inga shares how she balances the "controlled chaos" of agency life, fostering creativity while driving growth. She dives into the importance of collaboration between marketing, sales, and partnerships to ensure lead generation and revenue goals are met. Inga also explains why in-person teamwork is still critical for success in today’s hybrid work environment.

    45 min

  8. SEP 30

    Reaching End Users in B2B with Ben Ryan

    Ben Ryan is the Marketing Manager at Transact Campus, which simplifies campus payments and commerce for higher education institutions, offering products ranging from mobile ordering to NFC wallets. Focused on marketing directly to students, faculty, and parents, Ben brings a fresh perspective to B2B and B2B marketing with a solid grasp of both worlds. With his experience, he adeptly wears multiple hats, constantly adapting to generational marketing needs and global market differences. His goal is to ensure the end user is satisfied, leading to customer retention and recognition for the company. In this episode… In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with Ben Ryan, Marketing Manager at Transact Campus. Ben shares his approach to managing the unique demands of B2B and B2C marketing in the higher education space, where understanding both institutional clients and student end-users is key.  Discover how Ben handles generational shifts, creates engaging content for Gen Z, and balances brand and product marketing. Listen in for real-world insights on bridging the B2B2C gap and making your marketing resonate across different audiences. Subscribe for more episodes with IT marketing leaders sharing their expertise and experiences. Learn more at condoragency.com.

    28 min
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About

This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.

Information

  • Creator
    Carlos Corredor and Antonio Santana
  • Years Active
    2023 - 2024
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Tailwind Marketing (c) 2023
  • Show Website
    Tailwind Marketing

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