Take It To The Max!

National Mortgage Professional

Take It To The Max! with LaDonna Lockard, CEO of MaxClass, brings you expert insights from top mortgage professionals. From market trends to tech innovations, each episode delivers strategies to help you stay ahead. Whether you're a loan officer, lender, or industry executive, this podcast is your go-to source for expert advice, fresh perspectives, and the tools you need to accelerate your success. Tune in, level up, and Take It To The Max!

  1. 3D AGO

    From Commodity to Advisor: Elevating the Modern MLO with Tricia McIntosh, CFP®️

    In this powerful episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes former MLO turned educator Tricia McIntosh, CFP®️, for a deep dive into building sustainable, six-figure mortgage practices. From advisor-level positioning and gig economy niches to AI adoption and dismantling limiting beliefs, this conversation challenges originators to stop competing on rate and start competing on value.

    27 min

  2. FEB 19

    Advocacy in Action: Expanding Black Homeownership with Dr. Jennifer Gormer

    In this special Black History Month episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Dr. Jennifer Gormer, President and CEO of Integrity Home Lending and founder of the Black Mortgage Professional Alliance, for a powerful conversation on leadership, equity, and action. From policy advocacy on Capitol Hill to tangible solutions for affordability and education, this episode highlights how the industry can close the homeownership gap—one family, one loan, and one opportunity at a time.

    33 min

  3. FEB 12

    Private Capital, Real Impact: The Evolution of Modern Lending

    In this episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Dave Gray, Vice President of Business Development at Anchor Loans, for a candid conversation about the modernization of private lending and its role in addressing the housing deficit. From relationship-driven capital strategy to representation in lending and real opportunities in ground-up construction, this episode unpacks how private capital can create both profit and impact in today’s housing ecosystem.

    27 min

  4. FEB 5

    Mortgage With a Mission: Closing the Homeownership Gap

    In this powerful episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Jeremy Davis, President of Mortgage at Southern Bancorp, for a deeply personal conversation about mission-driven lending and closing generational homeownership gaps. From community-first leadership and equitable product design to the idea of “mortgage nobility,” this episode challenges the industry to rethink how margin, mission, and real impact can coexist.

    34 min

  5. JAN 29

    Why Clean Data Comes Before AI in Mortgage Lending

    In this episode of Take It To The Max, LaDonna Lockard welcomes back Brian Vieaux, President of MISMO, for a deep dive into why clean data and standardized workflows matter more than any new AI tool. From MISMO compliance and fintech partnerships to automation pitfalls and regulatory readiness, this conversation offers practical insight for lenders preparing to grow smarter in 2026 and beyond.

    23 min

  6. JAN 15

    Building Access to Homeownership Through Education and Inclusion

    In this episode of Take It To The Max, LaDonna Lockard sits down with Rogelio Goertzen, Founder and CEO of HOME (Hispanic Organization of Mortgage Experts), to discuss inclusion, education, and access in the mortgage industry. From language barriers and ITIN lending to financial literacy and leadership, this conversation highlights how building people and community is the key to expanding homeownership opportunities.

    36 min

  7. JAN 8

    Why 2026 Is a Year of Real Opportunity

    In this powerful episode of Take It To The Max, CEO of MaxClass LaDonna Lockard sits down with returning guest Jeana Lanktree for a deep, forward-looking conversation about what’s really ahead for the mortgage and housing industry in 2026. From home affordability and evolving loan products to AI, income shifts, and the growing importance of human connection, this episode challenges conventional thinking and cuts through the noise. Together, LaDonna and Jeana explore why opportunity belongs to professionals who invest in education, understand their clients on a human level, and are willing to pivot with intention rather than fear. This is a must-listen for loan officers, industry leaders, and anyone ready to approach the next market cycle with clarity, strategy, and confidence.

    34 min

  8. 11/13/2025

    Building the Future of Mortgage Education with Elle Muse

    In this forward-focused episode of Take It To The Max, CEO of MaxClass LaDonna Lockard sits down with Elle Muse, VP of Education at MaxClass, to talk innovation, compliance, and how education is evolving to meet a changing industry. From “sticky situations” to new professional development tracks, Elle reveals how MaxClass is shaping the next generation of mortgage professionals.

    23 min
See All (36)

Ratings & Reviews

5
out of 5
3 Ratings

About

Take It To The Max! with LaDonna Lockard, CEO of MaxClass, brings you expert insights from top mortgage professionals. From market trends to tech innovations, each episode delivers strategies to help you stay ahead. Whether you're a loan officer, lender, or industry executive, this podcast is your go-to source for expert advice, fresh perspectives, and the tools you need to accelerate your success. Tune in, level up, and Take It To The Max!

Information

  • Creator
    National Mortgage Professional
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © Copyright 2026 National Mortgage Professional
  • Show Website
    Take It To The Max!