Taking Five

Luz Perez Brown

Taking Five is the podcast for warm-hearted founders navigating the messy middle of business—where things are working, but you know they could work better. Hosted by Luz Perez Brown, operations strategist, designer, and founder of Willow and Jax, each episode features honest conversations with creative service providers who've made brave pivots, set boundaries, grown their businesses slow and steady, and learned to trust themselves along the way. You'll hear real stories about reinvention, sustainable growth, choosing the uncomfortable path, and what it really takes to build a business that feels as good on the inside as it looks on the outside. If you're ready to rethink the rules, slow down to speed up, and build with more intention, this is your invitation to take five.

الحلقات

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    Ep 7: Season Reflections, Following Courage, Curiosity, and the Decisions That Shape Us

    Hi friends! In this season finale, I'm taking a moment to pause and reflect on the journey we've shared inside Taking Five. What began as a small creative project has grown into something so meaningful, thanks to the conversations I've had with each guest and the stories you've shared with me along the way. In this episode, I'm revisiting some of my favorite takeaways from the season—from the quiet bravery behind making aligned decisions (even when they feel scary) to continuously working from a place of intention. These conversations reminded me that there is always more (or sometimes less) waiting on the other side of a choice, and that ambition is more about commitment than it is about desire. I also share what's coming next for the show as we move into Season Two. Follow all of this season's amazing guests:Kaitlyn Parker // Copy Uncorked: https://www.instagram.com/copyuncorked/Samantha MacKinnon: https://www.instagram.com/strategybysam/Maggie Reina // Viola Hill Studio: https://www.instagram.com/violahillstudio/Brooke Stoll: https://www.instagram.com/brooke__stoll_/Xanthe Appleyard // Oh Sierra: https://www.instagram.com/xanthe.appleyard/ Never miss an episode: Join my email list for Season Two updates and behind-the-scenes notes → https://willowandjax.myflodesk.com/margins Thank you for tuning in, sharing your messages, and being part of this little corner of the internet. I'm so grateful you're here. Here's to more clarity, more alignment, and more courage in the next season!

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    Ep 6: Soft Strategy in a Noisy World, How Xanthe Appleyard Creates from Capacity & Connection

    In this episode of Taking Five, I'm joined by Xanthe Appleyard of Oh Sierra, a social media strategist, content creator, and writer who's made it her mission to bring more ease and authenticity into the digital space. We chat about what it really looks like to build an intentional, sustainable rhythm in your creation practice. Xanthe shares how she balances structure with spontaneity, makes space for reflection before planning, and finds joy in showing up online without the pressure to constantly perform. Our conversation touches on: Building systems that support your creative flow (without stifling it)Staying honest about your capacity and energy in each seasonThe role of reflection in sustainable growthFinding ease and connection in how you share your workLetting simplicity be your strategy in a noisy online world This episode is an invitation to rethink how you approach strategy—as something soft, flexible, and rooted in self-awareness. Because sometimes the best way to grow is to slow down, reflect, and create from a place that just feels good. Connect with Xanthe Appleyard from Oh Sierra:Web: https://ohsierra.ca/Instagram: https://www.instagram.com/xanthe.appleyardIn this episode: https://ohsierra.ca/life-of-the-party Never miss an episode: Join my email list for behind-the-scenes notes and new episode drops → https://willowandjax.myflodesk.com/margins

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    Ep 4: Whitespace by Design, How Maggie Reina Works 20 Hours a Week at Full-Time Income

    In this episode of Taking Five, I'm chatting with brand designer and creative business owner Maggie Reina of Viola Hill Studio about building a business that prioritizes space. Space to create, to think, and to live fully. Maggie shares her journey from corporate designer to studio owner, reflecting on how she built her business around systems that give her more time freedom. We explore what it looks like to work just 20 hours a week while maintaining (and even increasing) profitability, and how structure can create more room for creativity. We also get into: Making the leap from corporate life to creative entrepreneurshipHow freelancing built her confidence before launching her studioStreamlining project management with automation and structureThe art of working just 20 hours a week (and staying profitable!)Creating whitespace to overcome creative blocks and spark inspirationWhat it means to define success differently in each season of life This episode is a reminder that growth doesn't always mean doing bigger. Sometimes, it's about creating space to sustain what you've already built. Connect with Maggie Reina:Web: https://www.violahillstudio.com/Instagram: https://www.instagram.com/violahillstudioIn this episode: https://www.ptstudioframework.com/ Never miss an episode: Join my email list for behind-the-scenes notes and new episode drops → https://willowandjax.myflodesk.com/margins

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حول

Taking Five is the podcast for warm-hearted founders navigating the messy middle of business—where things are working, but you know they could work better. Hosted by Luz Perez Brown, operations strategist, designer, and founder of Willow and Jax, each episode features honest conversations with creative service providers who've made brave pivots, set boundaries, grown their businesses slow and steady, and learned to trust themselves along the way. You'll hear real stories about reinvention, sustainable growth, choosing the uncomfortable path, and what it really takes to build a business that feels as good on the inside as it looks on the outside. If you're ready to rethink the rules, slow down to speed up, and build with more intention, this is your invitation to take five.