Talk Copy to Me | Content + Copywriting Podcast

Erin Ollila

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. Each week, you'll get deep-dive discussions and expert interviews covering everything from website optimization and SEO fundamentals to email marketing strategies and social media success. You'll learn how to:- Create website copy that turns visitors into clients- Master SEO basics that get your business found online- Build email marketing campaigns that nurture real relationships- Develop a content strategy that scales with your business- Transform customer testimonials into powerful marketing tools- Navigate the evolving landscape of search and story-based marketingNo more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. Whether you're refreshing your website, launching a new service, or simply want to make your marketing more effective, Talk Copy to Me gives you the insights and confidence to step into the spotlight and attract your perfect audience.Join a community of business owners who are learning to communicate their value, connect with their ideal clients, and grow their businesses through strategic marketing and messaging. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast

  1. The Truth About AI Overviews with SEO Expert Emily Gertenbach

    2 天前

    The Truth About AI Overviews with SEO Expert Emily Gertenbach

    Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online.  Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content. If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business. __________________________________________ EPISODE 165. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Get to know our guest expert, Emily Gertenbach Emily is a search engine optimization consultant, freelance writer, and AI skeptic who has spent the past 15 years creating readable, relatable SEO content for B2B that ranks highly … and stays at the top of search results (and in LLM chats). Her clients include small, hyper-local agencies and internationally-recognized brands alike. She believes, and proves, that every brand can connect to their ideal clients in search using human-centered, well-written content that transcends changes in Google algorithms and search technology.  When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way.  Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products Want to keep talking copy? Send me a text message!

    49 分鐘
  2. AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization

    4 天前

    AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization

    Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing.  Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other. In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and how these two approaches work together instead of replacing each other.  I'll walk you through the exact content structure changes you need to make to show up in both traditional search results and AI-generated answers, why AI-generated content doesn't perform well for AIO, and what you should actually focus on if you're feeling overwhelmed by all of this. __________________________________________ EPISODE 164. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products Want to keep talking copy? Send me a text message!

    23 分鐘
  3. The Importance of Editing and Fact-Checking Your AI Content

    10月10日

    The Importance of Editing and Fact-Checking Your AI Content

    Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish?  The answer is no. Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience. In this episode, I'm walking you through my two-stage editing process for AI-generated content. You'll learn how to use in-tool refinement to improve AI's output before you even start manual editing, how to review content for messaging, voice, story flow, and style, and—most critically—how to fact-check everything before it goes live.  Sound good? Then let's start talking copy. __________________________________________ EPISODE 163. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products Want to keep talking copy? Send me a text message!

    30 分鐘
  4. AI for Content Repurposing: How to Maximize Your Existing Content

    10月8日

    AI for Content Repurposing: How to Maximize Your Existing Content

    What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on.  But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your content calendar, and actually get a return on all that time you invested.  In this episode of Talk Copy to Me, I'm showing you how AI can make content repurposing faster and more strategic than ever before.  I'll walk you through bi-directional repurposing (yes, you can go from short-form to long-form content too), share specific workflows you can use right away, and give you the exact prompts and context you need to get quality results from AI tools.  You'll learn how to choose which content is worth repurposing, how to maintain your voice across different formats, and—most importantly—what mistakes to avoid so you're not just churning out mediocre content.  This isn't about letting AI run wild with your messaging; it's about using it strategically to maximize the ROI on content you've already validated. You in? Great! Let's start talking copy. __________________________________________ EPISODE 162. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products Want to keep talking copy? Send me a text message!

    33 分鐘
  5. Is It Possible to Use AI As a Brainstorming Partner?

    9月26日

    Is It Possible to Use AI As a Brainstorming Partner?

    You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But what if you could actually use AI as a brainstorming partner? If you did the foundation work from last week's episode, your AI actually knows your business well enough to help you think through bigger challenges. In this episode, we explore how to brainstorm strategically with AI—not just content topics, but messaging angles, audience concerns, and potential blind spots in your approach.  And don't worry, I also cover AI's significant limitations that most people ignore, like its built-in biases and tendency to tell you what you want to hear. The goal is using AI to think more thoroughly while staying in control of all strategic decisions. You in? Great, let's start talking copy. __________________________________________ EPISODE 161. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products Want to keep talking copy? Send me a text message!

    25 分鐘
  6. How a Copy Coach Can Help You Train AI

    9月18日

    How a Copy Coach Can Help You Train AI

    Your AI keeps giving you generic copy because it doesn't know your business the way a human copywriter would. Most people think the solution is better prompts, but that's like thinking good copy just means better grammar. You're missing the entire strategy layer underneath. In this episode, I explore why AI training fails for most business owners and how working with a copy coach can solve the real problem. We'll talk about developing the strategic foundation your AI actually needs, from specific brand voice definitions to clear audience insights, and why this approach improves all your marketing, not just AI-generated content. __________________________________________ EPISODE 160. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products Want to keep talking copy? Send me a text message!

    28 分鐘
  7. Want to Know What Copy Coaching Is Really Like? Peek Behind the Scenes

    8月28日

    Want to Know What Copy Coaching Is Really Like? Peek Behind the Scenes

    Ever wondered what professional copy feedback actually looks like? I'm taking you inside a real copy coaching session to show you the detailed feedback process, collaborative revision sessions, and co-writing moments that transform rough drafts into compelling copy.  See exactly how the collaboration works in this episode of Talk Copy to Me. __________________________________________ EPISODE 159. Read the show notes and view the full transcript here: https://erinollila.com/what-is-copy-coaching-really-like ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products Want to keep talking copy? Send me a text message!

    22 分鐘
  8. The Done-With-You Approach to Copywriting: Strategy + Support

    8月19日

    The Done-With-You Approach to Copywriting: Strategy + Support

    What if you could get professional copywriting help without completely handing over control of your message? Copy coaching offers a collaborative middle ground that combines your unique voice with professional strategy and support. In this episode, I'm breaking down exactly what the done-with-you approach to copywriting looks like, who it serves best, and how the process works whether you're starting from scratch or already have copy that needs improvement.  You'll learn why some business owners can't (and shouldn't) delegate copywriting completely, and how collaboration can actually produce better results than going it alone. __________________________________________ EPISODE 158. Read the show notes and view the full transcript here: https://erinollila.com/the-done-with-you-approach-to-copywriting/ ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products Want to keep talking copy? Send me a text message!

    24 分鐘

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簡介

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. Each week, you'll get deep-dive discussions and expert interviews covering everything from website optimization and SEO fundamentals to email marketing strategies and social media success. You'll learn how to:- Create website copy that turns visitors into clients- Master SEO basics that get your business found online- Build email marketing campaigns that nurture real relationships- Develop a content strategy that scales with your business- Transform customer testimonials into powerful marketing tools- Navigate the evolving landscape of search and story-based marketingNo more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. Whether you're refreshing your website, launching a new service, or simply want to make your marketing more effective, Talk Copy to Me gives you the insights and confidence to step into the spotlight and attract your perfect audience.Join a community of business owners who are learning to communicate their value, connect with their ideal clients, and grow their businesses through strategic marketing and messaging. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast

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