Talk Copy to Me | Content + Copywriting Podcast Erin Ollila

We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time.And one way to do that: to practice your thought leadership and strengthen it is to offer workshops and roundtables to an interested audience. When you're in front of a live audience, you'll be better able to determine what hits, wha...

You’ve been searching for public speaking opportunities for quite some time to share your thought leadership. Now, imaging stepping onto the stage. Do you feel all of the audience’s eyes on you? Will the words that you’re about to share with them change their minds, motivate them or inspire them?Even more important: How will those words drive your business forward? How do the public speaking opportunities that you participate in fit in with your overall thought leadership?Today, Charlotte Dav...

Have you ever thought about having a course for your business? Or, maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or that you already have fill the role of thought leadership for your business.In today's episode, Christina Rava joins me on Talk Copy to M...

Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word.What sets them apart? It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leadership. They have taken the chance on themselves to develop what could be a body of work, what could be intellectual property, and they're posit...

Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant. Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It's often discussed, and people definitely feel strongly about this, but I don't think you really GET how awful it feels to be plagiarized until someone does it to you.And my friends, someone just did...

We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI?Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested in a website copy project with me, I realized that there was a lot to be said about getting some data to know if the messaging choices, the design ...