Floor Trends magazine and our TalkFloor podcast cultivates a thriving community of professionals who care passionately about flooring, from subfloor to surface.
In this podcast, our editors share insight from flooring retailers, architects, designers, contractors and suppliers to help the industry make informed decisions and help their businesses grow.
John T. McGrath and David Gross Talk Flooring Installation Education and the Future of INSTALL
John T. McGrath officially retired from his position as executive director, INSTALL, at the end of 2022 as David Gross took over at the helm. In this episode, McGrath talks about his career in the flooring industry and his plans for retirement, including spending time with his first grandson. Gross walks us through his extensive experience in the trades, specifically flooring and his plans for the future of INSTALL. Listen in as both McGrath and Gross take turns talking about the state of flooring installation education.
Women in Flooring: Debra Lechner
Debra Lechner, chief marketing officer, Ecore, shares her brief and humorous pageantry career, her college journey and her entry point into the flooring world. She has served in a number of roles within the flooring industry, forcing her to adapt quickly to keep her career moving forward. Listen as she also offers advice to other women who are looking to advance in their careers.
ASTM Resilient Standards Update—pH Testing Guide Released, Porosity Testing & Dew Point Added
Dean Craft, principal, ISE Logik, returns in this follow-up episode to provide some much-needed information for flooring installers and contractors, concerning the new pH testing guide released by the ASTM as well as the addition of porosity testing and dew point to ASTM standard F710. Listen as Craft details these changes, reveals what is on the horizon for ASTM and when the guide will be available.
Military in Flooring: Robbie Bradshaw
In October, the Institute of Inspection Cleaning and Restoration Certification (IICRC) became part of the Department of Defense’s Military Housing Readiness Council which is responsible for making recommendations regarding policies surrounding privatized military housing among other things. Robbie Bradshaw, advocacy lead, IICRC, talks more in-depth about the state of current military housing and what exactly this committee and newly formed legislation mean for the future of our Armed Service members.
Women in Flooring: Jen Zurn
Jen Zurn, education project manager, Floor Covering Education Foundation (FCEF), is a mother and wife first, an installer second and an education advocate as of recently. She intended on joining the military after high school, but life took her in a different direction. Listen in as she talks about her unique flooring journey, her plans for the future of flooring in her new role and the importance of finding “your tribe.”
Effective Digital Marketing for Retailers
Chris Ramey, CEO of Precise Luxury Marketing and Precise Retail Marketing, discusses what's working in digital marketing for the retail sector.
Volume is too high. Static and feedback constantly. I can’t listen to this any more.