Send us Fan Mail Can AI actually save an athletic director real time and money? In this episode of Talkin' with the AD, host Morgan J. Sullivan sits down with Brandon Davis, CAA — Athletic Director at Allen Academy in Bryan, Texas — for a practical, steal-it-today conversation on using AI in athletic administration, building a can't-miss game-day experience, and rethinking "the way we've always done it." If you're an athletic director, coach, or school leader, this one's a toolbox. Brandon's path is anything but a straight line: a small Connecticut town, college lacrosse at the University of Louisville, coaching stops at Kentucky Country Day and powerhouse Sacred Heart Academy, ten years coaching collegiately at Georgetown College, an AD role at Highlands Latin School, and finally Texas. Along the way he picked up a lesson that shapes everything he does now — your message isn't interpreted at your mouth, it's interpreted at their ear. From there, Morgan and Brandon dig into the stuff that actually fills an AD's week: Certification — why Brandon pursued his CAA, how it helped him broaden his horizons across state lines, and the CMAA project he's building now: an AI-assisted system that flags academically at-risk athletes before they slip through the cracks. AI as a time-and-money tool — how Brandon uses Claude Projects to standardize PA rosters, run his athletic-department branding, write social captions, and turn a board request into a fully detailed 10-page proposal in about 90 minutes (always proof it, he warns). Game day as an experience — the plan to remove every reason a family might skip a Friday night: a YMCA-run kid zone, professional childcare, a new picnic and tailgate area, mini-camps that funnel young kids and their families into the stands, a bucket drumline, Wagyu burgers, and a 19-foot inflatable Ram tunnel. Why "this is how we've always done it" is dangerous — and the scheduling overhaul Brandon built around it, giving each team its own home day to ease multi-sport athletes and trim transportation costs. And to close, the marquee question Morgan asks every guest: the two or three pages Brandon would hand a new AD. His answer — get a taste of everything, find a mentor who's five or ten years ahead of you, and keep changing up your daily rhythm, because AD burnout is real. RESOURCES & MENTIONS Claude Projects — the AI workspace Brandon leans on for PA rosters, department branding, and social captions.TAPS (Texas Association of Private and Parochial Schools) — Allen Academy's governing body, and the eligibility gap that sparked his CMAA project."Knowing Your Why" — Brandon's practice-planning talk on giving today's athletes the reason behind the reps.Cold spark fountains — the safer, cheaper smoke-cannon swap he landed after an AI-built options report.The YMCA partnership behind the Friday-night kid zone, childcare, and Little Ram Athletics.Connect with Brandon: bdavis@allenacademy.org · Allen Academy Athletics on Instagram CHAPTERS 00:00 — Welcome & intro 00:24 — Who is Brandon Davis: the winding road 06:07 — One lesson from every stop: communication 09:32 — Certification: the CAA, and a CMAA project using AI to flag at-risk athletes 18:10 — AI on game day: standardizing PA rosters 22:26 — Claude Projects for branding & social captions 25:07 — Time and money: an AI-built board proposal 28:29 — Game day experience: kid zone, childcare & the Ram tunnel 35:31 — "This is how we've always done it" — why it's dangerous 37:21 — Rethinking the schedule: one home day per team 40:35 — Closing lessons for young ADs + beating burnout — Talkin' with the AD is a podcast for athletic directors, school leaders, coaches, parents, and athletes — built around education-based athletics and the people who make it work. Hosted by Morgan J. Sullivan — athletic director, coach, and author of Coach on Leadership. LEAD · TEACH · GROW 🔗 Free resources and more at betteryouthcoaching.com ▶️ Subscribe on YouTube and follow wherever you listen so you never miss an episode 📩 Got a question for the show? Send it in — it might get answered in an upcoming Mailbag ⭐ If this one helped, leave a rating and review — it helps more ADs, coaches, and families find the show 📚 Read Coach on Leadership, MS Education Based Athletics, and Before the First Snap by author Morgan J. Sullivan #TalkinWithTheAD #Sports #Athletics #AthleticDirector #CoachonLeadership #ADLogistics #AIinSports #SportsTech #GameDayExperience #EducationBasedAthletics Welcome to Talkin' with the AD! LET'S GO!! 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