Talking Code

Coderly

The Talking Code podcast contains short expert interviews that help you decode what developers are saying. We help non-technical founders, designers, project managers, or anyone who needs a 30,000 foot view of how to run a successful software company.

  1. Making the Most of Your Analytics

    2015/10/13

    Making the Most of Your Analytics

    Diana Smith of Segment tells us how to get the most out of our analytics tools. In the pursuit of trying to be data-driven, we have been conditioned to track everything. Diana tells us why this can be dangerous if we want to draw useful insights from our data. Here's what to listen for: 00:49 - What specifically are we talking about when we are talking about analytics in this context? 01:55 - What is the difference between user path and funnel tracking? 03:10 - Are there tools similar to Kissmetrics Path Report tool? 03:57 - If I’ve got my own database, why should I be using some sort of other analytics tool when I could just easily track events that happen on my database as it is? 05:43 - What events should I be tracking? 07:22 - When I set up what these events are, does it matter how I name them? 08:19 - What is the best naming convention? 09:14 - Why should I start only with just tracking a few events? 10:53 - What kind of info should I be putting in these properties? 13:16 - How do you connect and keep track of the who the referrer is? How does that work? 14:45 - How important are user demographics for data and tracking? 19:59 - How should I make use of the data that I’m collecting? 23:25 - Do you recommend that people create a bunch of accounts on these different sites and then choose one? How do you deal with the paradox of choice? 24:57 - What types of other analytics tools are out there? 26:33 - How do you decide which of these tools to use? What sort of questions should I be asking around “which one is right for me”? 31:54 - Are there any can-not-ignore metrics? 33:03 - How do I actually try and make a connection between the action that I’ve taken and the results that I’m seeing? 34:34 - Do you recommend waiting and focusing on qualitative things over quantitative? 36:42 - Is there a number you should be looking for in terms of when things should be statistically significant? 37:19 - In terms of doing the qualitative work that you talk about, and maybe trying to use quantitative data to make it match up with the qualitative data, or at least help … are there any specific strategies that you recommend for going out and getting that qualitative data? 38:51 - Let’s say that I am collecting enough data at this point. Even though I have a baseline for myself and my company, how do I know whether or not that’s a good baseline?

    44 分鐘
  2. Product Design and User Experience

    2015/08/04

    Product Design and User Experience

    Sven Lenaerts joins us to share his expertise on product design and user experience. This conversation includes some thoughts on MVPs, when to hire a designer, and what a product person really does. Here's what to listen for: 00:46 What do you do as a product designer and UI/UX designer? 04:18 What should I figure out before I talk to a designer or developer about building a product? 07:01 What things can I do inexpensively that are lower-risk to see if building an app is the right solution for the problem I am trying to solve? 12:35 What are the biggest mistakes people make when trying to define their Minimum Viable Product (MVP)? 15:29 Should you do much experimentation before the product goes out into the wild? 17:53 What do you do when clients are including features in their MVP that they shouldn’t be? 21:22 How do you formulate conversations to make sure the vision of the product is realized? What do those conversations look like? 27:13 Does your vision document have a narrative start/finish to it? 31:17 What “expensive mistakes” can be made when building products? 34:58 Are there any qualities that would distinguish a good product person from a bad one? 38:38 What can I do if I want to stretch my skills and be a little risky without feeling like I’m putting a client at risk? 44:32 What do you do when you find yourself becoming cynical about product ideas and features? 50:06 What can I do to help a UI/UX design person do their best work?

    58 分鐘
4.8
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簡介

The Talking Code podcast contains short expert interviews that help you decode what developers are saying. We help non-technical founders, designers, project managers, or anyone who needs a 30,000 foot view of how to run a successful software company.