Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.
Episode 34: The Future of Marketing in the Media Industry featuring Tina Cassidy
In this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent rebrand her team has gone through and why the decision was made now to rebrand the iconic brand WGBH. Tina also talks about marketing to a large demographic of consumers, the challenge of being a non-profit organization and working with a small marketing budget, and what Tina’s thoughts are on the future of the media industry with the rise of digital media.
Episode 33: Streaming Wars and the Future of TV
The global pandemic has sparked a new boom in the streaming world, forcing people to stay home and allowing for streaming platforms such as Netflix, Amazon Prime and Apple TV to gain millions of new subscribers in 2020. In this episode of Talking Marketing, Parna Sarkar-Basu, VP of Brand Marketing and Sponsorship sits down with Lisa Ahern, VP of Product Marketing at Effectv to discuss the ongoing “streaming wars” in the entertainment industry and why traditional TV is here to stay. Lisa also shares how her company was able to adapt to the pandemic and use data to understand how different audiences we consuming TV and streaming platforms once the pandemic struck, allowing for Effectv to effectively target audiences with the right content and ads at the right time.
Episode 31: The Impact of Technology on Marketing with Chris Stephenson
In this episode of Talking Marketing, we sit down with Chris Stephenson, CEO and Co-founder of Topos Labs. Chris talks about the role of technology in modern marketing and why marketers need to be technologically curious. He also shares how marketers can use A.I. and machine learning to speed up marketing efforts and have a positive impact on their jobs, as well as where the future of A.I. and tech is going and what this all means for marketers.
Episode 30: Creating Diversity and Inclusion in the Workplace
In this episode of Talking Marketing, we sit down with Melissa Obleada, former Diversity and Inclusion Program Manager at Hubspot. In 2014, Melissa and other Hubspot employees created “The Culture Team,” a diversity and inclusion team focused on creating a positive workplace environment. Melissa shares how this team was able to improve an already strong company culture at Hubspot and help anonymously voice the opinions and feedback of employees to the leadership team. Melissa also shares her thoughts and suggestions on what companies can be doing to start getting involved in the conversation and educating yourself.
Episode 29: Using Data to Drive Decision Making
In this episode of Talking Marketing, we sit down with David Meiselman, CMO of ezCater. David talks about how the global pandemic has affected his team’s marketing strategy and the catering industry as a whole, and how through all the turbulence and uncertainty COVID-19 has presented, ezCater has been able to adapt and continue to grow at a rapid pace. David also shares how digitalization has reshaped the catering industry and how his team is using data to drive efficiency and success.
Episode 28: Why Video Belongs in Your Content Marketing Strategy
In this episode of Talking Marketing, we sit down with Andrew Penziner, Principal at Motivity Video. Andrew shares how video marketing can help marketing and sales teams engage with an audience and how keeping the end goal of your video top of mind will help you achieve certain objectives. Andrew also discusses the importance of being authentic in video marketing and shares some tips on how to come across as genuine and real in your video efforts.
Fantastic Marketing Podcast
My new favorite marketing podcast! I just listened to the episode with Seth Godin and loved his insights. Excited to listen to future episodes!
Fun, Easy listening
Great podcast! Very well explained without babying me. I have an MBA but am trying to make a career change into marketing. This is perfect to help me figure out what I’m talking about in interviews, and interesting and high energy enough that I actually have fun listening instead of feeling like I’m doing homework again.
Help from fellow marketers
Really great insights and love to hear industry feedback from fellow marketers in the space