25 episodes

Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.

Talking Marketing AMA Boston

    • Marketing
    • 5.0, 13 Ratings

Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.

    Episode 25: Mastering Customer Experience with Scott Braun

    Episode 25: Mastering Customer Experience with Scott Braun

    In this episode of Talking Marketing, we sit down with Scott Braun, CMO of Drizly. Scott talks with us about the challenges that come with working in a regulated industry and how that affects Drizly’s marketing strategy. He also discusses why understanding your customer is so critical for marketers to help them break through the noise, reach your audience and integrate your brand into your customer’s lives.

    • 21 min
    Episode 24: How Sales and Marketing Can Work Together to Create a Winning Growth Formula with Drew Fortin

    Episode 24: How Sales and Marketing Can Work Together to Create a Winning Growth Formula with Drew Fortin

    In this episode of Talking Marketing, we sit down with Drew Fortin, SVP of Sales & Marketing at The Predictive Index. Drew shares his journey as a marketer and how it brought him to P.I. 5 years ago when he stepped in as the Vice President of Marketing, leading a team of only a few marketers at the time, but has since grown the sales and marketing unit to over 50 people. Drew offers insights as to how he’s been able to successfully lead and grow this team, why he fosters constructive conflict within his team, and why he abides by the “hire slow, fire fast” approach when it comes to hiring employees to build his team for long-term success.

    • 29 min
    Episode 23: The Self-Reliant Entrepreneur with John Jantsch

    Episode 23: The Self-Reliant Entrepreneur with John Jantsch

    In this episode of Talking Marketing, we sit down with John Jantsch, bestselling author, speaker and marketing consultant. We talk with John about his new book The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed your Soul and Grow Your Business and why he decided to write this very different book that offers daily, inspirational meditations. John also shares his thoughts on why it is so critical for marketers today to be creating a better customer experience for their audience and why automating everything is not the answer, but rather we should be working to “humanize” certain aspects of our business and create a more personalized customer experience.  

    • 20 min
    Episode 22: Why Marketers Need to Take More Risks with Victor Milligan

    Episode 22: Why Marketers Need to Take More Risks with Victor Milligan

    In this episode of Talking Marketing, we sit down with Victor Milligan, former CMO of Forrester Research. Victor talks about how critical it is for B2B marketers to invest the time to fully understand their consumer. He also says that marketers today are too risk averse and the risk of doing nothing is risk onto itself, and that taking more risk will allow marketers to grow and learn.

    • 19 min
    Episode 21: How Marketers Can Make Intent Data More Actionable with Marc Osofsky

    Episode 21: How Marketers Can Make Intent Data More Actionable with Marc Osofsky

    In this episode , we sit down with Marc Osofsky, former CEO of Aberdeen. Marc talks with us about how intent data can be made more actionable for marketers and provides some success examples. He also talks about account prioritization and approach, account intelligence and best practices for target accounts not showing any intent signals, how to think about competitive advantage, and managing a marketing budget while justifying ROMI’s, all while getting the most value.

    • 32 min
    Episode 20: Ideas That Spread Win with Seth Godin

    Episode 20: Ideas That Spread Win with Seth Godin

    Marketing is the act of making change happen. In this episode, we sit down with Seth Godin, a world-renowned marketer, author, entrepreneur, and speaker. Seth dives into this idea of creating change and discusses why marketers need to be thinking about how to make people appreciate change. Seth also talks about the importance of brand storytelling, how marketers need to be searching for the smallest viable audience and delighting them, and much more.

    • 18 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

CGoodMarketing ,

Fantastic Marketing Podcast

My new favorite marketing podcast! I just listened to the episode with Seth Godin and loved his insights. Excited to listen to future episodes!

Redraph22 ,

Fun, Easy listening

Great podcast! Very well explained without babying me. I have an MBA but am trying to make a career change into marketing. This is perfect to help me figure out what I’m talking about in interviews, and interesting and high energy enough that I actually have fun listening instead of feeling like I’m doing homework again.

Danilv02 ,

Help from fellow marketers

Really great insights and love to hear industry feedback from fellow marketers in the space

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