Most people are seeking motivation to succeed. But that is not the answer to success. On this episode of Talking Shift, Michelle Berman-Mikel and Craig Davis dig into how to drive momentum when the motivation wears off. It’s not hacking into social media algorithms, going viral, or just using AI. It is one intentional action. Done daily. No excuses. It’s your “Your Black Line.” Michelle shares how committing to a single daily prospecting habit led to 38 percent year-over-year growth in her business; even amidst personal loss and being stuck. It was going back to her Black Line. This conversation is about leadership, entrepreneurship, prospecting successfully, and doing the work. If you're not prospecting then your calendar isn’t filling up, your pipeline becomes unpredictable, and your business stagnates. This episode will show you about the Black Line that builds success and how to prospect successfully on social media, leverage relationships, and grow your business. When you listen to the full episode, and ask yourself one honest question: What is the one thing you must do every day to move your business forward? 00:00 Introduction and Excitement for the Book 02:58 Reflecting on Growth and Achievements 05:46 The Impact of Personal Challenges on Professional Growth 08:57 The Black Line Concept: Origin and Meaning 12:03 Discipline vs. Motivation in Achieving Success 15:04 The Importance of Consistency and Focus 17:47 Leveraging Relationships for Business Growth 20:48 The Methodology Behind Prospecting Success 23:59 Building Genuine Relationships Through Prospecting 28:16 The Entrepreneurial Spirit and Calendar Management 30:36 Building Authentic Social Presence 33:10 Challenging the Algorithm Obsession 35:12 The Importance of Movement and Discipline 37:43 Identity and Leadership as a Black Line 40:01 Defining Your Daily Discipline 42:41 Setting Boundaries for Personal and Professional Growth About the Hosts Michelle Berman-Mikel | Speaker, Author & Podcast Host Michelle Berman-Mikel is a nationally recognized keynote speaker, author of The Black Line , and founder of Berman Media PD. Creator of Beyond The Method™, she helps entrepreneurs, mortgage, and real estate professionals turn social media into a powerful prospecting tool—focused on connection, credibility, and real business growth. She also hosts The Coffee & Questions podcast, interviewing top leaders on high performance and strategy. Craig Davis | Executive Coach, Keynote Speaker & Host of Talking Shift Craig Davis is an Executive Coach, Keynote Speaker, and host of the Talking Shift podcast, helping busy leaders escape the grind and achieve more with less stress. With 20+ years of experience spanning sales to executive leadership in the mortgage industry, Craig is known for practical strategy, authentic leadership, and real-world results. A cancer survivor and reinvention expert, he brings honesty, humor, and purpose to leadership—because real growth isn’t unicorns and rainbows, it’s making meaningful shifts that matter. Craig Davis, Host: A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business. 👉Coach Craig Davis 👉Craig’s LinkedIn 👉Craig’s Instagram Check out Talking Shift on all your favorite platforms. 🎙️ The Talking Shift Podcast 👉 Apple | Spotify | YouTube If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.
