17 episodes

Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications.

Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, and our global PR agency network, Convoy, we manage their reputations worldwide.

Talking TechComms Red Lorry Yellow Lorry

    • Business

Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications.

Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, and our global PR agency network, Convoy, we manage their reputations worldwide.

    360-marketing for b2b audience engagement

    360-marketing for b2b audience engagement

    Modern marketers need to look beyond a static campaign. Gone are the days where brands could push the same message or products over and over again to an entire market. It’s time to consider a more integrated 360-marketing approach that combines PR, direct marketing and digital tactics when promoting themselves to the relevant audiences and creating two-way conversations. That engagement is paramount to the success of any mixed-campaign strategy.



    In this episode of the Talking TechComms podcast, we spoke to London lorries Alex Rabone, Dan Simpson and Alex Humphries-French to get a deeper understanding of what components should exist within your 360-marketing strategy.



    Website: www.rlyl.com

    Twitter: twitter.com/RedLorryComms

    LinkedIn: linkedin.com/company/red-lorry-yellow-lorry

    • 53 min
    Cybersecurity awareness month: a brand opportunity

    Cybersecurity awareness month: a brand opportunity

    Taking place every October, cybersecurity awareness month is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity. It was started in 2004 by the USA’s Homeland Security, but has since been adopted by social media and IT security professionals around the world.



    Awareness months such as this provide an opportunity for brands to engage a wider audience and use the topic as a springboard to boost their social reach. However, they have to be approached in the right way. With so many businesses competing for attention, just posting content for the sake of it isn’t going to have an impact.



    In the latest episode of the Talking TechComms podcast, we spoke to London lorry Jacob Greenwood to get his insights into how businesses can successfully cut through the noise of Twitter awareness months. Check out what he had to say about formulating the right strategy, providing value for audiences and maintaining long-term momentum.



    To find out more about our PR and marketing services, drop us a line at hello@rlyl.com, or visit our Contact Us page.

    Twitter:  www.twitter.com/RedLorryComms 

    LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry

    Instagram: www.instagram.com/redlorrycomms

    • 21 min
    PR measurement: linking ROI and vanity metrics

    PR measurement: linking ROI and vanity metrics

    In this episode, London lorries Sam Pudwell and Toni Fagbohun sat down with Philip Iacob to talk about all things related to PR measurement. As anyone who’s worked in PR will know, there’s no all-encompassing tool for measuring PR success. But there are some steps agencies can follow when evaluating a project or campaign. Listen to the full podcast to learn how to accurately quantify PR results as client attitudes continue to evolve.



    To find out more about our PR and marketing services, drop us a line at hello@rlyl.com, or visit our Contact Us page.

    Twitter:  www.twitter.com/RedLorryComms 

    LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry

    Instagram: www.instagram.com/redlorrycomms

    • 29 min
    Our top b2b marketing tools for 2020

    Our top b2b marketing tools for 2020

    With October already around the corner, many marketing teams are starting to think about their marketing strategy for 2020. In this episode, Errol Jayawardene and Dan Simpson from our London digital team count down their top 8 marketing tools and platforms so you can make the most out of your b2b marketing next year.



    Google Analytics: https://analytics.google.com/analytics

    KWFinder: https://kwfinder.com

    BuzzSumo: https://buzzsumo.com

    Signal AI: https://www.signal-ai.com

    Brandwatch: https://www.brandwatch.com

    Hootsuite: https://hootsuite.com

    Canva: https://www.canva.com

    Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator

    • 14 min
    B2b social media marketing in 2019

    B2b social media marketing in 2019

    Social media is an ever evolving and growing component to b2b PR and marketing.

    In 2019, the call to prove ROI from C-suite members is just as common as it was 5 years ago, though the landscape has changed drastically in that time. Social media and digital marketing professionals are competing in a saturated space like never before so the need to stand out is one on everyone’s mind. B2b social media marketing is now a lot more than posting on platforms, sending out ads and having a sparkling clean online presence.



    In this episode of Talking TechComms, London lorry Dan Simpson and Boston lorry Jackie Blundell discuss b2b social media marketing in 2019 and look at how things have changed, what the online ecosystem currently looks like and what is still to come.



    To find out more about our PR and marketing services, drop us a line at hello@rlyl.com, or visit our Contact Us page.

    Twitter:  www.twitter.com/RedLorryComms 

    LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry

    Instagram: www.instagram.com/redlorrycomms

    • 57 min
    Myth-busting PR in the DACH region

    Myth-busting PR in the DACH region

    Launching a PR or marketing campaign in the DACH region might seem like a straightforward task, but the truth is it requires a different approach to countries like the UK and USA. There are a range of factors that businesses need to take into account. For example, not only does Germany, Austria and Switzerland speak 3 languages (German, French and Italian), the media landscape is still very print heavy and the region uses some unique social media platforms that businesses may not be familiar with.



    In the latest edition of our Talking TechComms podcast, we built on our ‘myth-busting PR’ series of blogs by sending London lorry Dan Simpson out to our Belin office to sit down with our director of Germany, Saskia Stolper. As well as providing her insights into the key aspects of running a PR or marketing campaign in DACH, Saskia outlined the key misconceptions that businesses tend to fall foul of when expanding into the region.

     

     To find out more about our PR and marketing services, drop us a line at hello@rlyl.com, or visit our Contact Us page. 

    Twitter:  www.twitter.com/RedLorryComms 

    LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry

    Instagram: www.instagram.com/redlorrycomms

    • 30 min

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