Talking Tourism

TICT

Welcome to Talking Tourism, your go-to resource to learn the ins and outs of running a tourism business in today’s changing world.

  1. 6d ago

    Experiences(and ‘experiencing’) matter

    In this episode of Talking Tourism, host Tracy Mallett speaks with Cat Carey from Think Tourism. We explore what it really takes to turn a tourism product into a memorable visitor experience. Cat shares her insights on why travellers are increasingly seeking meaningful experiences, the ingredients that create lasting memories and emotional connections, and why a ‘less is more’ approach can sometimes have the greatest impact. We also discuss practical ways tourism operators can rethink the experiences they offer and the simple changes that can make a lasting impression on visitors. This episode is proudly sponsored by Cumulus Studio.

  2. May 27

    Palawa / Tasmanian Aboriginal food and cultural experience

    In this episode of Talking Tourism, host Rachel Williams speaks with proud palawa woman Kitana Mansell, the dynamic force behind palawa kipli, Tasmania’s only Aboriginal food business. Kitana shares her journey from growing up in Launceston to becoming a leading voice for Aboriginal food, culture and tourism in Tasmania. She reflects on the importance of reconnecting with traditional food practices, the cultural significance of muttonbird harvesting, and how palawa kipli is creating opportunities for Aboriginal people through food, tourism and storytelling. The conversation explores how tourism and hospitality operators can respectfully engage with Tasmanian Aboriginal culture, from incorporating native ingredients and traditional place names to collaborating directly with Aboriginal businesses and communities. Kitana also speaks about sustainability, cultural education, and the future of Aboriginal-led tourism experiences across the state. You’ll also hear practical ideas for tourism operators wanting to deepen cultural understanding, support Aboriginal enterprise, and create more meaningful visitor experiences through authentic storytelling and connection to Country. This episode is proudly sponsored by Steadfast Taswide Insurance Brokers.

  3. 12/16/2025

    Making Data Work for You: Smarter Decisions & Better Guest Experiences with Tourism Tasmania

    Making Data Work for You: Smarter Decisions and Better Guests with Tourism Tasmania In this episode of Talking Tourism, host Tracy Mallett speaks with Alexis Clarke and Paul Fleming from Tourism Tasmania’s research and insights team about how data can help tourism operators not just survive, but thrive. Recorded live at the 2025 Tasmanian Tourism Conference, Alexis and Paul unpack how Tourism Tasmania’s decades-long visitor surveys, trend analysis, and segmentation tools are shaping smarter, more sustainable tourism across the state. They explain how operators can tap into this free research to attract the right audiences, tailor experiences, improve award submissions, and build resilience in a changing market. You’ll also hear practical ideas for operators — like setting up feedback loops with guests, tracking repeat visitation, reviewing online testimonials for trends, and using segmentation tools to speak directly to high-value visitors who care about local experiences. This episode is proudly sponsored by Tourism Tasmania.

  4. 11/04/2025

    Soap, Sustainability and Smarter Tourism with Josh Howard

    In this inspiring episode of Talking Tourism, host Lauren Cameron (TICT’s Carbon & Sustainability Advisor) is joined by Josh Howard - founder of Single Use Ain’t Sexy and a leading voice in sustainable personal care - to explore how small changes in tourism operations can lead to big environmental wins. Josh shares the journey of growing his dissolvable soap tablet startup into an international success, recently acquired by global hospitality supplier Buzz Products. He explains why shifting away from single-use plastics isn’t just better for the planet, it’s also better for the bottom line - some hotels are saving up to 60% by switching to bulk refillable amenities. From automation and refill tech to the rise of scent branding and ‘sleep tourism’, Josh dives into emerging trends, practical strategies, and easy wins for businesses of all sizes looking to lighten their environmental footprint. He shares actionable ideas for tourism operators, including reducing single-use plastics, trialling innovative sustainable products, and using clear guest communication to encourage responsible behaviour during their stay. Recorded live at the 2025 Tasmanian Tourism Conference, this episode is a must-listen for any operator ready to future-proof their guest experience. This episode is proudly sponsored by TICT Partner, Aurora Energy.

  5. 10/08/2025

    From Local to Legendary: Telling Tasmania’s story with Barb McGregor

    Recorded live at the 2025 Tasmanian Tourism Conference, this episode of Talking Tourism features a conversation with storytelling expert Barb McGregor, who shares powerful insights on how Tasmanian tourism operators can craft meaningful, authentic brand stories that truly connect with visitors. Hosted by Tracy Mallett, this conversation explores the unique elements that set Tasmania’s tourism brand apart — from its wild-yet-serene landscapes to its deep cultural heritage and strong sense of custodianship. Barb introduces her practical “4 Ps” framework — People, Place, Product and Performance — and shows how these can be used to build rich, emotive narratives that go beyond just listing features. Whether you're just starting out or looking to refresh your brand messaging, Barb offers strategies for finding your business’s storytelling voice, using sensory language to spark emotional engagement, and standing out in a saturated digital landscape. She also highlights the importance of storytelling imagery, emotional hooks, and user-generated content that aligns with the authentic Tasmanian experience. This episode is proudly supported by TICT Major Partner, Business Events Tasmania, the peak body championing Tasmania’s business events sector and helping deliver world-class experiences across the state.

  6. 09/11/2025

    Content that Clicks: Story-selling for tourism operators with Hannah Statham

    In this episode of Talking Tourism, host Rachel Williams is joined by content marketing powerhouse Hannah Statham, founder of Media Mortar, to unpack how storytelling isn't just a nice-to-have—it’s your biggest competitive edge. With 16 years in tourism and lifestyle marketing, Hannah shares why it’s critical for tourism operators to clearly define their unique story, how to transform everyday visuals into scroll-stopping content, and why quality imagery is often the best ROI you can make. Hannah also dives into recruitment marketing—highlighting how social media can be a game-changer when traditional job ads fall flat, and why businesses should be ‘always on’ with their employer brand. If you’ve ever struggled to articulate your business’s point of difference or wondered how to attract the right staff, this episode is packed with gold. Recorded live at the 2025 Tasmanian Tourism Conference, and proudly supported by the Tasmanian Hospitality and Tourism Academy.

  7. 08/12/2025

    Making AI Work for Tourism with Steve Wiggers

    In this eye-opening episode of Talking Tourism, host Tracy Mallett chats with Steve Wiggers—Managing Director of SCALA The Training Company and leadership trainer—to break down what AI really means for Tasmanian tourism operators. Far from the doom-and-gloom headlines, Steve offers a practical and empowering take on how artificial intelligence can be used as a helpful assistant—not a threat. Recorded live at the 2025 Tasmanian Tourism Conference, Steve explains how even the smallest operator can save time, reduce admin, and enhance their guest experience by using everyday AI tools. Whether it’s crafting a marketing campaign, building a customer persona, or generating social media content, Steve outlines real-world ways AI can free up your time so you can focus on what matters most—delivering memorable visitor experiences. He also shares how operators can get started with simple steps, such as asking AI tools to help write itineraries, generate customer service responses, test new ideas, or create staff rosters and training plans. Most importantly, Steve emphasises the value of keeping “a human in the loop”—using critical thinking and personal connection to complement the tech. This episode is proudly sponsored by Hostplus.

  8. 07/17/2025

    From Data to Delight: Understanding the modern traveler with Amanda Stevens

    In this special episode recorded live at the 2025 Tasmanian Tourism Conference, host Rachel Williams is joined by renowned customer experience expert Amanda Stevens for a deep dive into the future of tourism, traveller behaviour, and how Tasmanian operators can stay ahead of the curve. With her background in consumer psychology and marketing, Amanda shares fascinating insights into the trends shaping the visitor economy — from the rise of wellness and adventure travel to the new motivations behind milestone getaways and intergenerational holidays. She unpacks the importance of creating raving fans, designing truly memorable guest experiences, and leveraging user-generated content in a social-media-driven world. Amanda also highlights why Tasmania is perfectly positioned for a tourism resurgence, and how operators can re-engineer their offerings to meet the changing needs of travellers — all while staying authentic to their unique brand and story. This episode is proudly supported by TICT Partner, Launceston Airport, Tasmania’s northern gateway and a key driver of the state’s visitor economy. Connect with the TICT here: Facebook - https://www.facebook.com/tictasmania Website - https://tict.com.au/

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About

Welcome to Talking Tourism, your go-to resource to learn the ins and outs of running a tourism business in today’s changing world.

Information

  • Creator
    TICT
  • Years Active
    2019 - 2026
  • Episodes
    158
  • Rating
    Clean
  • Copyright
    © 2026 Talking Tourism
  • Show Website
    Talking Tourism