Talking Trade

WisBusiness.com

Talking Trade is a podcast produced by WisBusiness.com and hosted by Ken Wasylik, managing director, E.M Wasylik Associates, and Sandi Siegel, president and managing director, M.E. Dey & Co. The show features interviews with experts on trade policy, supply chains, economic trends and much more. 

  1. FEB 2

    Talking Trade Ep. 112 - Susan Meyer, Norwegian honorary consul for Illinois and Wisconsin

    The latest episode of “Talking Trade” is with Susan Meyer, Norwegian honorary consul for Illinois and Wisconsin.  Meyer, who’s also a partner at the law firm UB Greensfelder in Chicago, discusses the ties between Nordic countries and the Midwest and calls for more collaboration between the regions.  Along with the existing Norwegian community in Wisconsin, she points to Swedish and Danish heritage in nearby Illinois.  “We already know each other, so now is the time to leverage those cultural connections to drive strategic growth,” she said. “Wisconsin, for instance, has a lot of manufacturing, skilled labor, logistics, of course as well as being centrally located. While Nordic technology, automation and capital can compliment and support local manufacturing facilities.”  Meyer says Norway and other nearby countries are very interested in exporting physical products to the United States, as well as entertainment and other cultural assets.  The discussion also explores intellectual property considerations for international trade, hurdles around using trademarks elsewhere that were established in a given country, and differences in patent regulations.  “So where industrial designs are protected in the EU, we don’t recognize those in the United States,” she said. “We do have design patents, but they’re not enforced in the same way.”  Meyer highlights her work with the organization Women Entrepreneurs Grow Global, supporting women-owned businesses. She serves as an intellectual property advisor to the group and holds a position on its board.  “The idea is that you bring together industry leaders, business owners, supporting experts … This creates a valuable ecosystem, support, inspiration and expertise, in WEG’s case to help wojmen grow their businesses,” she said. “But the advice I would give to all business owners … is no matter what stage you’re in, activate your network. Ask for help.”  Talking Trade is hosted by E.M Wasylik Associates Managing Director Ken Wasylik and M.E. Dey & Co. President and Managing Director Sandi Siegel.

    17 min
  2. JAN 9

    Talking Trade Ep. 111 - John Min, Monex USA

    In the latest episode of “Talking Trade,” Monex USA Chief Economist John Min says tariffs are driving up prices on imported goods, contributing to inflation.  “If it wasn’t for tariffs, I think we may be close to 2%, which is our goal, but we’re stuck at 3%, so there’s an effect,” he said.  He noted the U.S. Department of the Treasury is currently collecting $30 billion per month, adding U.S. companies are the ones footing the bill.  “Whether they’re passing on the tariffs to the consumers … about 50% of the cost is being passed on, and companies are absorbing with their margin, we just don’t know how long they could last doing that,” he said.  If that’s the case, he expects to see “the full effect” of tariffs hit prices within the next six or seven months.  “I see an almost divided economy, to a certain extent … the bigger retailers are able to absorb it better, because they have the scale, they can negotiate, they can find alternative suppliers,” he said. “It’s the smaller businesses, they’re really getting hurt because cash flow is very thin anyway.”  While he’s optimistic about future U.S. economic growth, Min raised concerns about a “disconnect” between that growth and labor market trends.  “As I describe the microeconomic conditions, I’m very concerned,” he said. “Because we are growing, but we’re not creating jobs. And in fact, I’ve never seen this type of disconnect between growth rate and the employment numbers.”  The discussion also explores potential impacts of AI on productivity and related investment trends, supply chain changes and more on the international trade landscape for 2026.  “Overall, international trade we expect to be, I don’t want to say rosy, but still positive, still growing,” Min said.  Talking Trade is hosted by E.M Wasylik Associates Managing Director Ken Wasylik and M.E. Dey & Co. President and Managing Director Sandi Siegel.

    24 min
  3. 12/15/2025

    Talking Trade Ep. 110 - John Gatto, Transatlantic Strategy Group

    In the latest episode of “Talking Trade,” John Gatto of Transatlantic Strategy Group says “decades-overdue” German defense spending creates new opportunities for U.S. businesses.  Gatto is the founder and managing director of the Milwaukee-based international business and government relations firm, which helps clients navigate the regulatory environments of the United States and Europe.  He discusses how recent developments in U.S. foreign policy have led to changes in Germany, which is putting more funding into defense after President Donald Trump pressured it and other NATO members to contribute more to the military alliance.  “We are putting money behind defense which has historically never been there,” said Gatto, who grew up in Germany. “There was a defense budget, but it was very, very, very small. All of a sudden, within one fell swoop, you have a trillion euros in additional defense spending in Germany alone.”  That’s in addition to about $870 billion in proposed European Union defense spending, he noted. While Germany, France and other NATO countries are ramping up their ability to defend themselves militarily, their economies alone won’t be able to fulfill this rising demand, according to Gatto.  “The funds are there, but the capabilities are not really there,” he said. “And that’s where I identified tremendous opportunity for U.S.-based companies.”  That includes Wisconsin manufacturers such as Oshkosh Defense, smaller suppliers of technical components in the state, as well as bigger companies elsewhere in the country including Lockheed Martin and Boeing.  Gatto says the “political volatility” in Europe and elsewhere is shaping investment and business decisions around the world. He pointed to a shift from “just in time” manufacturing to a “just in case” approach in the post-COVID era, as companies are stocking more supplies and products than they did before the pandemic.  “Many people are now focusing on supply chain resilience, diversifying their supply chain,” he said, adding “the defense industry has historically been a very well-established and settled marketplace, but there’s so much more opportunity for new players now.”  Talking Trade is hosted by E.M Wasylik Associates Managing Director Ken Wasylik and M.E. Dey & Co. President and Managing Director Sandi Siegel.

    18 min
  4. 09/30/2025

    Talking Trade Ep. 108 - Doug Rebout, Wisconsin Soybean Association

    The latest episode of “Talking Trade” features Wisconsin Soybean Association President Doug Rebout on how U.S. tariffs impact the country’s soybean farmers. Rebout, who also serves as the chair of the Wisconsin Department of Agriculuture, Trade and Consumer Protection board, said there’s “so much uncertainty out there in global trade.” One of the biggest issues is China’s decision to largely stop buying soybeans from the U.S. since the country used to buy over 60% of the soybean export market, he said. China hasn’t bought anything in the last month, he added. “Let’s stop the bleeding right now,” he said. “Let’s try and get it so we’re not losing any more markets. Yeah, China's huge, we’d love to get part of that back, but we do need to concentrate on other countries. The more diverse we are, the better it is for us.” Most of Wisconsin’s soybean production, roughly two-thirds, are exported, Rebout said. That much volume can’t just be replaced by other trade partners, he added. “China is so significant because of the volume,” he said. “Yeah, some of these other countries are buying from us … Mexico, Canada. These are all some of our major export countries, especially here for Wisconsin, not just for soybeans, but for all agricultural products. … So yeah, some countries were increasing what we’re trading to them, but like I said, it cannot make up that loss that we have in China.” Rebout also said he goes to Washington DC to lobby lawmakers by telling them how the U.S. needs to work to stop the losses right now and work on rebooting trade deals with major importers like China. He argued that while China has already found other trade partners that they’re unlikely to give up if the U.S. eliminated its latest tariffs, “we have to start regaining that.” “Every time I go out there I have good conversations,” he said. “I don’t care what office I go into, what party I go into, we’re talking agriculture. It should be and it is the most bipartisan issue out there, because it affects everyone.” He also said farmland typically used to produce soybeans can be used for other crops, but doing so would upset farmers’ traditional routines. Those routines, switching between growing soybeans and corn every two years for example, help promote soil health, he added. Farmers also have to consider how a sudden influx of corn on the market would impact the corn market price, Derout said. “We can adjust those numbers a little bit,” he said. “But we can’t go and say, ‘You know what, soybeans aren’t selling, so we’re going to let that land sit or we’re going to go and raise 2,000 acres of sunflowers or something.’ Because, like on our farm, we don’t have the knowledge for that, and then there’s not a market for that.” Talking Trade is hosted by E.M Wasylik Associates Managing Director Ken Wasylik and M.E. Dey & Co. President and Managing Director Sandi Siegel.

    18 min
  5. 08/20/2025

    Talking Trade Ep. 106 - Laura Baughman, Trade Partnership Worldwide

    The latest episode of “Talking Trade” features Laura Baughman, senior fellow with Trade Partnership Worldwide, on evolving U.S. trade policy.  Baughman, who has worked with a variety of American businesses spanning multiple sectors, says tariffs are creating major uncertainty and confusion for companies. She’s a senior staff member for the Washington, DC-based international trade and economic research firm.  “Nobody knows what to do, nobody knows who’s going to get hit and with how much and when,” she said. “And so onsequently, all of this uncertainty is pushing a lot of costs onto companies, even though there was earlier this year and until really recently, no extra tariffs had been imposed yet.”  Still, she said many businesses were driven by uncertainty to stock up on imported supplies, taking a financial hit to store them in warehouses in anticipation of higher costs to come. Others are putting off investment decisions, even domestically.  “Economic research has shown that this uncertainty is equivalent to a tariff in and of itself, sometimes on the order of 8% to 10%, depending on the product,” Baughman said, adding “the ability of companies to bear these costs, of course, depends enormously on whether they’re big companies or little companies.”  She shares details on how larger companies are addressing these challenges, while smaller ones are “taking it on the chin.”  Baughman said she expects much more tariff-related price increases on consumer prices as amassed inventories are diminished over time, likely in the fall or winter.  “We’re also hearing tariff impacts on sectors you wouldn’t think, like car insurance,” she said. “Some car insurance companies, we’ve been told, are raising their premiums because it costs more to get a car repaired, because brake parts … have tariffs on them now, if they’re imported.”  Meanwhile, spending on entertainment and food is “starting to slow” as consumers pull back amid the uncertain environment, she said.  Talking Trade is hosted by E.M Wasylik Associates Managing Director Ken Wasylik and M.E. Dey & Co. President and Managing Director Sandi Siegel.

    19 min
  6. 08/05/2025

    Talking Trade Ep. 105 - Kurt Bauer, Wisconsin Manufacturers & Commerce

    In the latest episode of “Talking Trade,” Wisconsin Manufacturers & Commerce President and CEO Kurt Bauer emphasizes the state’s reliance on foreign markets for exported goods amid tariff-related uncertainty.  Bauer highlights the central role of manufacturing in Wisconsin’s economy, calling it “our economic supersector” for creating jobs and wealth in the state. It makes up 18% of state GDP, compared to 12% for the Midwest and 8% nationally.  The discussion explores how tariffs on raw materials are impacting exporters in Wisconsin. Bauer notes “our membership is a bit divided on this,” as some companies support the Trump administration’s tariffs while others are opposed.  “It really depends on what you make or what you grow, where you sell it, where you source inputs, what your supply chain looks like,” he said. “So it really depends on those different factors, on how you evaluate you’re in support of what the president is trying to do.”  Larger companies in WMC’s membership tend to be more opposed, Bauer says, noting tariffs have created uncertainty and confusion for many businesses. And while the situation has been “stabilizing a little bit,” pricing has remained a challenge due to market fluctuations, he added. “Access to markets is critical, as I indicated, we’re a manufacturing state and we need to export,” he said. “You need to have access to those markets, and there are retaliatory tariffs that have come into place that make some of our U.S. goods unaffordable.”  But at the same time, the WMC members that support tariffs do so for “fundamental fairness” reasons and due to the opportunities they create, Bauer added.  “We have opened our markets to foreign products basically since World War II, and other nations have not reciprocated completely … some of our members are just frustrated that we’ve opened our markets and other nations have not reciprocated,” he said.  Meanwhile, frustration among foreign trade partners have led to “soft boycotts” of U.S. products, causing further challenges for already stressed supply chains.  “The president of course is trying to grow manufacturing and the supply chain in the United States, which we understand and support, but the reality is that you just can’t snap your fingers and create a manufacturer that can make a specialty component, a precision part,” he said.  Bauer says his counterparts in Canada are frustrated and angry, noting the tariff backlash has been particularly intense there.  The show is hosted by E.M Wasylik Associates Managing Director Ken Wasylik and M.E. Dey & Co. President and Managing Director Sandi Siegel.

    15 min

About

Talking Trade is a podcast produced by WisBusiness.com and hosted by Ken Wasylik, managing director, E.M Wasylik Associates, and Sandi Siegel, president and managing director, M.E. Dey & Co. The show features interviews with experts on trade policy, supply chains, economic trends and much more.