[00:00:00] Cold Open & Community Praise [00:00:25] Sponsor: Smile.io (Black Friday Sponsorship) [00:01:05] Pre-Show Chaos & Stream Setup [00:02:00] Stress, Vision, and “Taking It to the Moon” [00:03:20] Bros Vibes, Community Energy & Coralie Joins [00:03:54] Shopify Community Royalty & Pronunciation Debates [00:05:01] Mapping the Shopify Ecosystem (Who’s Best at What) [00:06:43] Europe vs USA, Vacations, and Work Culture [00:07:09] What It’s Like Working at Shopify [00:07:55] Black Friday Internals & The Mystery of Dashboards [00:08:40] Shopify Secrecy, Leaks, and Transparency [00:08:59] Guests Roll In & Chicken Nuggets Lore [00:10:21] Social Media Detox & Twitter vs LinkedIn [00:17:31] Shopify Forums vs Slack & Community Evolution [00:19:31] Global Time Zones, India at 4AM [00:20:15] Freelancing, Prepay, Storetasker & Real Hourly Rates [00:22:00] Black Friday Performance: Up, Down, or Flat? [00:23:46] Enterprise Clients, Aggregated Data & BF Trends [00:24:48] Layers, Search Scale & Massive Volume Numbers [00:25:11] Shopify Search vs Enterprise Reality [00:26:01] Tagless, Merchandising & Server-Side Tradeoffs [00:27:29] Jake’s Search Architecture Deep Dive [00:29:12] Burnout, AI Agencies & What Comes Next [00:30:19] Toronto, New York, London & Meetups [00:31:21] AI Fixing the Economy & The Future of Work [00:33:09] Shopify Secrecy Revisited & “Fake Leaks” Debate [00:36:46] Black Friday Horror Stories (Logs, AWS Bills) [00:44:31] Cloudflare vs AWS vs Edge Performance [00:47:03] Databases, D1 Limits & Scaling Nightmares [00:50:03] React, Search Tech & Platform Economics [00:54:01] Web Performance, Core Web Vitals & Client Myths [00:57:00] Freelance Pricing, Bespoke Builds & Reality Checks [00:59:49] The React vs Signals / “sin.js” Argument [01:02:26] Shopify Innovation: Reality vs Perception [01:07:27] Enterprise Truth: Why Brands Really Leave [01:10:53] B2B, Markets & Shopify’s Hardest Problems [01:14:31] Centra vs Shopify: Architecture & Scale [01:18:34] Big Brands, Market Concentration & the Future [01:22:29] AI Commerce, Neural Links & Buying With Thoughts [01:23:46] Wrapping Up, Sign-Offs & Sleep Deprivation [01:24:05] Shopline Conspiracy & Final Chaos