Talks with The Few

Habits of The Few
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Habits of the Few is a founder-led marketing company. We build personal brands that make the best founders in the room the most visible.

Episodes

  1. Feb 19

    Episode 3 - From Consulting to Branding: Sam Grigg's Journey

    ABOUT THE EPISODE Sam Grigg turned down job offers from three of the big four consulting firms, quit his masters halfway through, and spent a year pulling beers at one of Melbourne's most iconic bars during a quarter-life crisis. Now he runs Burst Brand Agency, has worked with over 300 brands, and genuinely believes brand is the most important tool in business. WHAT WE COVER - Growing up as "the smart kid" and the pressure of being told you're destined for success - Why Sam turned down a full-time offer from Deloitte after completing the internship - Quitting his masters in finance and the quarter-life crisis that followed - Working at the SB in St Kilda while figuring out his next move - What "brand is literally everything" actually means beyond logos and colour palettes - The real difference between brand and marketing - The most common mistake businesses make with their brand - Building a big in-person team instead of going the digital nomad route - AI-generated brand assets and why they still miss the point - Partnership over projects. How Burst works with clients long-term CHAPTERS 0:00 - Intro 0:46 - Who is Sam Grigg? 2:22 - Life outside of Burst 3:06 - How Blake and Sam met 4:58 - Brand is literally everything 8:06 - Growing up and school days 9:51 - University and the consulting path 16:20 - Saying no to Deloitte 18:37 - The masters, the ad agency, and the quarter-life crisis 25:32 - How Burst came together 30:57 - Brand vs marketing 35:50 - The biggest branding mistake businesses make 38:05 - Partnership over projects 40:57 - Building an in-person team 47:01 - AI and branding 48:56 - What fills Sam's cup outside of work 53:06 - The next chapter for Burst 56:10 - Advice for anyone feeling stuck FOLLOW SAM Instagram: https://www.instagram.com/sammgrigg LinkedIn: https://www.linkedin.com/in/sam-grigg Burst Brand Agency: https://burstbrand.com.au ABOUT THE SHOW Outside The Ordinary, real conversations with people building lives and businesses on their own terms. No hype. No highlight reel. Just honest conversation with interesting people about how they think, build, and navigate doing things differently. Instagram: https://www.instagram.com/outsideordinary.pod/ LinkedIn: https://www.linkedin.com/company/outside-the-ordinary ABOUT THE HOST Blake Ryan is a personal brand strategist, content producer, and the founder of By Blake Ryan, a Melbourne-based agency that helps founders and creators build authority-driven personal brands that connect with the right audience and drive real business results. Instagram: https://www.instagram.com/blakeryaan/ YouTube: https://www.youtube.com/@blakeryaan LinkedIn: https://www.linkedin.com/in/blakewryan/ #podcast #personalbranding #branding #entrepreneur #brandstrategy #founders #melbourne #businessgrowth #agencylife #outsidetheordinary

    59 min

  2. Feb 12

    Episode 2 - He Turned a $500 Gig Into $25K Clients, Caleb Coroneos Story To Success

    ABOUT THIS EPISODE At 18, Caleb Coroneos had survived 11 suicide attempts, 13 hospitalised concussions, and a childhood most people couldn't imagine. One conversation with his dad in a hospital car park changed everything. A year later, he'd made $400,000 and was filming alongside Luke Belmar, Andrew Tate, and Shaquille O'Neal. This is that story — and the frameworks behind how he builds a personal brand, closes $25K+ deals, and turns content into real opportunities. WHAT WE COVER - Growing up without a mum and the trauma that shaped Caleb's early years - 13 concussions, a seizure on the field, and quitting rugby league - Going from broke to $400K in a year by believing in himself - Travelling with Luke Belmar and filming for Andrew Tate - Why he targets millionaires and charges $25K/month for filmmaking - Building and managing a team (and why seven people was too many) - The addiction of success and why life feels like it's on autopilot CHAPTERS 0:00 - If You Think You Can, You Can 0:46 - Welcome to Outside the Ordinary 1:17 - Who Is Caleb Coroneos? 1:37 - Finding Filmmaking Through Documenting 2:10 - Working with Luke Belmar, Tate, Shaq & More 4:00 - Where Is Luke Belmar Now? 5:10 - From Rugby League to Rock Bottom 6:25 - The Toll of 13 Concussions 8:25 - Growing Up in Darkness 10:30 - 11 Attempts and the Moment Everything Changed 13:54 - The Car Conversation That Saved His Life 16:48 - From Darkness to $400K in a Year 17:29 - Building Travelpreneur University 19:24 - Working with Millionaires at $25K/Month 22:18 - How to Start from Zero in Content 23:08 - The Biggest Mistake Building a Personal Brand 24:16 - Outreach Framework: Compliment + Question 25:52 - How to Close High-Ticket Deals 28:12 - Daily Life, Gym vs Grind, and Freedom 30:35 - Lessons from Managing a Team 32:10 - The Million Dollar Year Plan 34:50 - Is Being a One-Man Team Capping Growth? 36:06 - What No One Says About Success 39:16 - Is There a Method to Virality? 40:37 - The Addiction of Success 42:27 - Balancing Ambition with Rest 43:40 - Advice to His Younger Self FOLLOW CALEB Instagram: https://www.instagram.com/caleb.coroneos/ ABOUT THE SHOW Outside the Ordinary is about the people building lives and businesses on their own terms. Real conversations with founders, creators, and operators doing things differently. No hype. No scripts. Just honest conversation. Instagram: https://www.instagram.com/outsideordinary.pod/ LinkedIn: https://www.linkedin.com/company/outside-the-ordinary ABOUT THE HOST Blake Ryan is a personal brand strategist, content consultant, and the founder of By Blake Ryan, a Melbourne-based agency that builds positioning and content engines for founders and local businesses. Through his work with clients, community events, and now this podcast, Blake explores what it actually takes to build something real in a noisy online world. Instagram: https://www.instagram.com/blakeryaan/ YouTube: https://www.youtube.com/@blakeryaan LinkedIn: https://www.linkedin.com/in/blakewryan/

    46 min

  3. Feb 2

    Episode 1 - Building Brands with Soul with Mikey Babe.

    ABOUT THE EPISODE Mikey runs Good Ideas Studio, a branding agency built for lifestyle and freedom. In this episode, we talk about what it actually takes to build an authentic brand, why the discovery phase matters more than people think, and how he went from running a 10-person studio to working remotely from anywhere in the world. WHAT WE COVER - The real origin story of Good Ideas Studio - Building a lifestyle business that works from anywhere - Working with Marcus Bontempelli on Arthur's Milk Bar - How Rocco's Deli blew up on socials and what they're doing next - The role of merchandise in hospitality branding - Why virality can actually hurt your business - The biggest lie businesses believe about branding - How to diagnose a brand in 10 minutes - Using AI the right way in client work - Good Legacy: helping athletes build businesses while at their peak CHAPTERS 00:00 Introduction to Good Idea Studio 02:30 The Remote Work Lifestyle 05:27 Innovations in Hospitality Merchandising 08:24 The Impact of Social Media on Business 11:27 Navigating the Digital Nomad Culture 14:18 Building a Sustainable Business 17:08 The Importance of Personal Experience 20:12 Life Lessons from Travel 23:06 The Role of Authenticity in Branding 28:39 Navigating Technical Challenges and Learning from Launches 29:32 The Essence of Branding and Its Importance 30:37 The Discovery Phase in Branding 31:05 The Biggest Lie in Branding 33:49 Authenticity in Branding 33:56 The Importance of Individuality in Branding 36:05 Diagnosing a Brand: Key Questions and Intuition 39:30 The Role of AI in Branding and Client Interaction 43:08 The Future of AI in Business 44:00 The Rise of AI in Education 47:07 Empowering Athletes Through Business Ventures FOLLOW MIKEY Instagram: https://instagram.com/mikeybabe.gi LinkedIn: https://www.linkedin.com/in/michael-gayed-b42532163/ Good Ideas Studio: https://www.goodideas.studio/ ABOUT THE SHOW Outside the Ordinary is a podcast about talking to cool people doing cool things. Real conversations with founders, creators, and operators building something worth paying attention to. Instagram: https://www.instagram.com/outsideordinary.pod/ LinkedIn: https://www.linkedin.com/company/outside-the-ordinary ABOUT THE HOST Blake Ryan is a Melbourne-based personal brand strategist on a mission to make founders impossible to ignore, and even harder to forget. Through strategic positioning, clear messaging, and repeatable content systems, Blake helps clients build personal brands that actually get attention — intentional, premium, and sustainable. No trends. No guesswork. Just brands built on substance that earn trust over time. Instagram: https://www.instagram.com/blakeryaan/ YouTube: https://www.youtube.com/@blakeryaan LinkedIn: https://www.linkedin.com/in/blakewryan/

    50 min
  • 3 Episodes

About

Habits of the Few is a founder-led marketing company. We build personal brands that make the best founders in the room the most visible.

Information

  • Creator
    Habits of The Few
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Explicit
  • Copyright
    © 2026 Habits of The Few
  • Show Website
    Talks with The Few